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Business-to-Business Markets often miss the importance of opinion and perception among B2B stakeholders. Understanding perception is crucial as it impacts investment decisions, the willingness of supply chain stakeholders to work together and countless daily activities dependent on having consistent perceptions.  In today’s B2B markets, perceptions are enhanced, developed, and sustained through the following channels. B2B … Lees meer

Het is cruciaal om een krachtige boodschap te creëren. Maar in een tijdperk waarin zoveel boodschappen in het hoofd van de klant rondzweven, is het belangrijk dat bedrijven gezamenlijke inspanningen leveren om ervoor te zorgen dat hun boodschappen niet verloren gaan bij hun klanten. Het is nog belangrijker voor bedrijven die zich richten op klanten zoals Millennials, die uitgebreide … Lees meer

Ontdek de wereld van Shock Marketing. Marketeers maken afwegingen wanneer ze nieuwe advertenties lanceren die shockeren.

What is Quantitative Research? Quantitative Research is a structured way of collecting and analyzing data from different sources. Quantitative research is a cornerstone of empirical inquiry in the vast landscape of research methodologies. It wields statistical tools and numerical data to uncover insights and trends. Its structured approach and ability to quantify phenomena have made … Lees meer

Lees meer over marktonderzoek naar consumentenneuromarketing.

Neuromarketing is een opkomend vakgebied binnen de marketing- en reclamesector, dat neurowetenschap combineert met marketingpsychologische benaderingen.

Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public.  These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research.  Opinion interviews can provide useful information about consumers’ opinions of … Lees meer

Consumer Loyalty is een vertrouwensrelatie tussen een organisatie en haar klanten. Loyale klanten kunnen uw bedrijf winstgevender maken.

Meer informatie over Public Relations en Marktonderzoek.

Marketing is an ongoing process that evolves with time.  A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … Lees meer

Sociale netwerken bieden enorme kansen voor bedrijven. Ontdek hoe u inzicht in klanten kunt krijgen op sociale netwerksites.

Many do not often realize that Education is a business, even for non-profit universities.  Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes.  The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing.  Developing and implementing cogent strategies is critical. … Lees meer

Packaging is often the most important and most overlooked aspect of marketing.