Thought Leadership

While many economists and economic indicators proclaim the US economy is already or about to be in recession, numerous companies from Europe, Asia and Middle East are simultaneously investing in the US economy.

To many in the business world, the Market Research or Business / Competitive Intelligence process is just a bunch of numbers, analysis and reports. An executive will send a brief to the research firm and after commissioning will expect a report according to their specifications.

What is missing from this perspective is the impact of relationships, specifically that between the client and the research provider.