Connected Car Market Research

The Automotive industry is transforming and embracing digital disruption.  Quantum leaps in technology over the past few years have allowed car companies to include Smart Technology and the Internet of Things (IoT) to transform the way people live and travel.  This is also leading to advances on car designs, systems, and features.

At the same time, competition is increasing.  No longer confined to Germany and Detroit, new hotspots in car development are emerging in Silicon Valley and China.  Strategically, more car makers are looking at ways to boost productivity and bring first-rate car models to consumers.

Connected Cars

Car connectivity is a hot topic in the industry as consumers  are increasingly demanding smart technology and smart phone connectivity in their cars. Car makers are now providing infotainment systems that provide voice control and Internet connectivity.  Advanced driver assistance systems, remote monitoring and control are some of the technologies that can generate the most demand. To meet the growing demand for car connectivity, automakers can work closely with service providers and tech companies in the next few years to stay ahead of the evolving tech landscape.

Artificial Intelligence

One potentially disruptive automotive technology is the development of artificial intelligence in cars. Google’s announcement of a fleet of cars that can steer, brake and accelerate automatically could be a game changer for the industry. While self-driving cars are still quite a ways from going mainstream, partially autonomous vehicles may become available sooner than the industry expected.

Autonomous Vehicles

GM’s Cadillac division already expects to release partially autonomous cars to the market soon. Audi and BMW have presented self-driving car concepts.  Self driving cars could lead to the elimination of traffic lights, speed limits and even driver’s licenses.  Smart vehicles could also coordinate and share information about traffic and plan routes accordingly.  Autonomous cars could be the next big thing in the next few decades and could possibly change the very landscape of the automobile industry.

Car Subscription Services

One of the barriers to car ownership has been financing and the costs of maintaining vehicles.  With the rise of the sharing economy, car companies are innovating ways to provide vehicles as a service.  The benefit to consumers is reduced cost and risk of ownership.  Utilization of vehicles is higher, and consumers benefit from selecting different types of vehicles to suit their needs over periods of time.

About Connected Car Market Research

Connected Car Market Research involves Qualitative, Quantitative and Strategy Research.  Car Clinics are often the ideal research methodology in which Qualitative and Quantitative research can be conducted.

• Qualitative Research methods can also include Focus Groups, In-Depth Interviews, Ethnography and Eye Tracking.
• Kwantitatief onderzoek can involve Mobile, Online and Telephone surveys.
• Strategy Research involves Competitive Analysis, Industry Tracking, Go To Market Strategy and Market Opportunity/Sizing.