Competitive Analysis in China

Business competition can be volatile, complex and fast-changing in China.  Digital Disruption, price competition and commoditization can pose challenges to your business.

Discover how cutting-edge Competitive Analysis in China can boost your profitability and performance.

Strategy Research, Competitive Intelligence and Competitive Analysis are essential.  They uncover new tools, tactics, data and strategies to outmaneuver other market players in highly saturated markets.

SIS has over 40 years of experience serving clients expanding to Emerging Markets like China. Challenges such as Price Competition and Product Commodification abound in China. We bring the expertise, solutions, and team to help you uncover new sources of advantage in the Chinese Market.

Competition in China

The average market shows two extremes when it comes to competition: minor, very local firms compete on pricing at one end of the market, while bigger, higher quality, local players compete with international companies for the more lucrative business at the other end.

Consumer, director, competitor, and supplier consultations and examination of competitors’ websites, financials, and publicly held government and other records are some of the research tools necessary to understand China’s often complex competitive landscape.

The Strength of the Chinese Economy

The rise of China as an escalating economic power has astonished various analysts and experts around the world.

It first gained its standing as one of the major manufacturing centers in the world, forming companies from networking gear manufacturers to toy makers. These companies have effectively used their low-cost advantage to vie against corporations based in developed countries. Some Chinese firms rose up to contest the supremacy of multinational corporations as Western countries (including the US) started to attribute China’s achievements to the great quantity of low-cost labor available.

Competitive Analysis in China: Complexities

The country’s phenomenal economic growth over the last thirty years has not come without political and social hardships and challenges.

Since China remains a centrally planned system whose focus is on increasing its presence in a global economy that calls for different policies and structures, the future of its transition to a market economy is still being written. Still, research suggests that the basic marketing strategies and practices of Western countries are effective in China.

The transition offers the ideal environment for companies to expand. In addition to competitive analysis, companies wishing to expand into China must do a market and country analysis and an internal SWOT analysis. The country analysis usually comprises three categories: political, legal, and economic conditions, infrastructure analysis, and culture. A full investigation of these three categories will help a country decide if China offers a reasonable expansion route or if it is too much of a risk.

Growing your business in China

The transition offers the ideal environment for companies to expand. In addition to competitive analysis, companies wishing to expand into China must do a market and country analysis, as well as an internal SWOT analysis.

The country analysis usually comprises three categories: political, legal, and economic conditions, infrastructure analysis, and culture. A full investigation of these three categories will help a country decide whether China offers a reasonable expansion route or is too risky.

China is a Mosaic of Cultures

The Chinese Market includes different languages, attitudes, purchasing preferences and opinions.

High-performing companies remain inventive and flexible. They must have a firm understanding of how their company would fit in each particular market, as there is no distinct customer profile.

Competitive Analysis in China: Opportunities

The telecommunications market has seen fast development with growth in mobile subscriptions. Mobile phones, which used to be luxury products that only well-off company officials could pay for, have consequently become almost everyday necessities amongst city consumers. Mobile phones have also quickly penetrated among the more inland or rural Chinese households.

On the other hand, China is losing ground when it comes to globalizing the supply chain: Numerous product recalls, from milk products to toys, and severe brand damage are taking their toll and compelling companies to rethink their sourcing strategies.

Why Competitive Analysis is Critical in China

China is the world’s second-largest economy and the number one exporter to the US and consumer of oil and steel. In spite of these numbers, expanding a business into China will challenge a firm in numerous ways. The way business is done in China is unlike anywhere else, and expanding in China often involves more risk than pursuing many other strategic options.

How SIS International’s Competitive Analysis in China Helps Businesses

SIS International’s competitive analysis in China provides businesses with essential insights into one of the world’s most dynamic and competitive markets. Our competitive analysis services offer a deep dive into market dynamics, competitor strategies, and industry trends, helping businesses navigate China’s complex market environment. Here’s how we help:

• In-Depth Competitor Profiling:
  • Our competitive analysis in China involves detailed profiling of key market players. This includes an examination of their market share, business models, product offerings, pricing strategies, and marketing tactics. By understanding who the major competitors are and how they operate, businesses can identify their strengths and weaknesses, develop competitive strategies, and position themselves more effectively in the market.
• Market Positioning and Strategic Insights:
  • Our research provides insights into how competitors are perceived by consumers, their brand equity, and their unique selling propositions. This information allows businesses to refine their market positioning, differentiate themselves from competitors, and capitalize on gaps or opportunities in the market.
• Understanding Industry Trends and Innovations:
  • China is a leader in many industries, including technology, manufacturing, and consumer goods. Our competitive analysis includes an exploration of industry trends and innovations driven by competitors. By staying informed about the latest developments and emerging trends, businesses can adapt their strategies to stay competitive and leverage new opportunities for growth.
• Evaluating Competitive Strategies:
  • Our research assesses the strategies employed by competitors in China, including their market entry approaches, distribution channels, and promotional tactics. Understanding these strategies helps businesses anticipate competitor moves, identify best practices, and develop their own strategies to outperform rivals.
• Identifying Market Opportunities and Threats:
  • Through competitive analysis, businesses can identify emerging opportunities and potential threats in the Chinese market. By analyzing competitors’ responses to market changes, regulatory developments, and consumer preferences, businesses can proactively adjust their strategies to seize opportunities and mitigate risks.
• Benchmarking Performance:
  • Our analysis provides benchmarks for key performance indicators, such as market share, revenue growth, and customer satisfaction. This allows businesses to measure their performance relative to competitors and identify areas for improvement.
• Strategic Recommendations:
  • Based on our findings, we offer strategic recommendations tailored to the Chinese market. These recommendations cover areas such as market entry strategies, product development, pricing strategies, and marketing approaches. By following our insights, businesses can make informed decisions that enhance their competitive edge and achieve sustainable success in China.

About SIS International

SIS International offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches. Contact us for your next Market Research project.