Market Research in French Polynesia

French Polynesia is a French collectivity in the south-central Pacific Ocean. This country has five archipelagos and more than 118 islands, covering an area five times the size of France. The famous Tahiti and Bora Bora tourist sites are part of this country.

Neighborhoods

Most French Polynesians live on the island of Tahiti, the biggest of the islands. More than 70% of the people live there. The city of Papeete is the capital. It is by far the most developed and urban. Most people enjoy a better quality of life in Tahiti than on the other islands. Because of this, there is much migration to Tahiti.

Most of the other islands are rural and agricultural. The citizens settle close to the sea. Many of the residents on the more rural islands live in detached houses. These are the most common types of buildings on the more rural islands. These islands also have churches, shops, schools, and government buildings.

Key Industries

French Polynesia is a well-known tourist destination. Its balmy tropical climate makes it a popular tourist site. The overwater bungalows first built here are globally well known. Due to the large tourism sector, many services are available, including hotels, aviation, and tours.

Other industries include fishing and agriculture. Fishing does well due to the vast ocean space within the area. Though farming has declined, many crops are still grown for local use. Manufacturing is another sector that does well. Further export products include pearls, oils, copra, and beer.

About one-third of Tahiti’s power is hydroelectric.

Most of France’s imports of Polynesia come from France. However, the country exports most of its goods to the Netherlands, France, and Hong Kong. It also trades with China, New Zealand, South Korea, and the USA.

Trends

The tourism sector is growing. After a long period of economic growth, COVID-19 harmed the islands greatly. They had relied on international tourism, and the pandemic took that away. The economy is now recovering as tourism continues its slow climb back to normalcy.

Benefits and Strengths of the Market

The top exports are pearls, fish, vanilla, coconut oil, and plane parts. The chief imports include refined petroleum, vehicles, and medication. The Netherlands, Australia, and Poland are the fastest-growing export markets. Meanwhile, the USA, the Philippines, and China are the fastest-growing import markets.

The market is robust in tourism, construction, and food and beverages. Still, there is a need for more diversity. The islands have an established manufacturing sector, but it has room for growth. They need investors in these sectors to assist development. Furthermore, French and EU businesses can get extra benefits for participating in the economy.

Consumer Base

The islands have a very high unemployment rate. Of those employed, about two-thirds work in the service sector, and the other one-third work in industry and agriculture. So, most of their 286,000 citizens live in urban areas in Tahiti. The elite enjoys a high quality of life, but many people live in poverty.

Reasons to Grow Your Business in the Market

Tapping into one of the booming markets can reap great rewards. Moreover, the region has access to many big markets with which it enjoys good relations. Many of its markets need investors. New investments will boost the economy and growth.

If your business is in the EU or France, this is even better because you can enjoy even more benefits.

About SIS International

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