Market Research Experience in the Consumer Industries

Adverteren

Diepte-interviews met leidinggevenden die reclame inkopen in Azië, Latijns-Amerika en Europa, waarin wordt geëvalueerd hoe zij hun reclamebudgetten besteden en wat hun mediabehoeften zijn.

Kleding

• Quantitative study on apparel in the UK and Germany.
• Market study in the US for women’s apparel.
• Market study in the US for infant wear.
• Market study in the US for swimwear.
• Market study in the US for menswear.
• Market study in the US for fabrics.
• Market study for upscale women’s apparel and accessories.
• Market study for sneakers in Japan.
• Intercept-onderzoek naar kledingwinkels in het middensegment in Frankrijk, Spanje en Zuid-Korea
• Automobiel

Global qualitative study of automobile drivers and consumers in Argentina, Brazil, France, Germany, Hong Kong, Italy, Japan, Malaysia, Netherlands, Norway, Puerto Rico, Singapore, Thailand, and the UK.

US survey of consumers to determine their attitudes about using premium gasoline.

Conducted focus groups with consumers who have purchased high-end cars.

Beverage  – Non Alcoholic

• Analysis of the market for Japanese coffee makers.
• Organized a discussion panel of mothers and single people for a juice manufacturer.
• Conducted focus groups for global beverage company.
• Marktonderzoek om de omvang van de markt, het potentieel en de optimale distributie van een drankproduct uit Mexico naar India te bepalen.

Beverages – Alcoholic

• Conducted focus groups for a new beer can in the US.
• Quantitative study for a new product concept for beer in the US.
• Conducted focus groups for vodka in the US.

Creditcards

Conducted global quantitative study of consumer credit card usage in Europe, South Africa, the Middle East, Asia, and Latin America.

Consumentenvoorkeurstudies

• Quantitative study that determined consumer preferences for imaging equipment.
• Interviewed affluent women to study their spending habits.
• Conducted a study to determine whether or not a particular brand’s store conforms to its overall brand identity.

Consumentenonderzoeken naar lezerspubliek

Evaluation of reading trends for publications in Latin America, determining who read selected magazines and their attitudes and level of usage.

Competitieve inlichtingenstudies

• Quantitative study covering the US, Puerto Rico, and the Dominican Republic to determine what competitive products are produced in those countries and how they are promoted.
• Business intelligence study about the competitive environment of the cutlery market in Europe and Latin America.
• Field research to locate and purchase competitive coffee maker products in the UK, Spain, and Germany.
• Evaluation of competitive air filtering systems for consumers in Italy, France, Germany, the UK, and Spain.
• Competitive evaluation of air treatment products and filtering systems.
• Competitor profiles of major consumer products firms: their global strategy, globalization of key products, global branding successes, and failures.
• Competitive analysis of the R&D departments of large consumer products firms.
• Market intelligence study covering apparel and infant wear offerings of mass merchandisers in the retail industry.
• Created a competitor profile for a major consumer products firm.
• Global strategy competitive assessment for consumer goods and packaged foods supplier.
• Analysis of the reorganization of a major player in the consumer products industry and its implications for the firm.
• In-store interviews with business owners in Chinatown, New York.
• Competitive Intelligence Study on the Contact Lens and Contact Solutions Markets in the US
• Conducted a competitor analysis on the aroma care and insect killer markets in the US.

Electronics

• Conducted consumer surveys to determine preference for consumer electronic equipment.
• Conducted consumer surveys in the digital camera market.
• Conducted focus groups for US consumers to test new consumer products in the digital camera market.
• Conducted national and international market study regarding flat panel plasma and LCD televisions.
• Conducted consumer focus groups to analyze what factors determine the appeal to customers of demo contents displayed in a store.
• Conducted dealer in-depth interviews to understand how dealers are using demo contents for promoting sales.
• Conducted international quantitative TV study to determine the attitudes and usage habits of TV customers in India, China, UK, and the US.
• Conducted focus groups on MP3 usage.
• Market study on TV callbacks.
• Conducted consumer intercept study at a major convention center in New York.
• Conducted study to understand how people use a particular computer program and how the purchase decision was influenced and made within businesses of different sizes.
• Conducted research study on users of the Mac operating system.
• Conducted focus groups of mobile phone users who reflected market share of top brands.
• Conducted research study to understand market response to the existing Blu-ray player and to examine consumer needs and attitude towards the player.
• Conducted feasibility study to assess the launch of AV products in various Asian markets.
• Conducted interviews in Israel and South Africa with TV purchase decision-makers who had recently purchased an LCD TV
• Conducted a qualitative study on home theater.
• Conducted focus groups and qualitative research on a new headphone packaging program.

Fast Moving Consumer Goods

• Evaluated of the top worldwide packaged goods firms on a regional basis.
• Interviewed CEOs of mid-sized consumer products firms to determine the strategic issues facing their businesses.
• Conducted CATI interviews with ordinary consumers who have shopped at a combination of different supermarkets in the greater London area to evaluate their shopping experience and needs.

Fitness

• Conducted focus groups in gyms in Chicago and Los Angeles to test a new watch.
• Conducted a study of US consumer attitudes toward physical fitness.
• Conducted focus groups in San Francisco with consumers regarding their acceptance of a new general nutrition product.
• Evaluation of the fitness market in Europe.
• Conducted advertisement pre-test for consumer fitness product advertisement in the US.

Household Appliances and Products

• Doorlopende concurrentiebewaking voor een fabrikant en distributeur van een breed scala aan huishoudelijke producten.
• Interviews afgenomen en huisbezoeken afgelegd bij recente kopers van zakloze stofzuigers in de VS.
• Onderzoeks- en ontwikkelingsstudie naar nieuwe productideeën voor keukens en badkamers
• Onderzoeken naar markt- en concurrentie-informatie over trends op het gebied van woningrenovatie en -decoratie.
• Analyse van de markt voor kamerplanten.
• Marktonderzoek naar elektronische luchtverfrissers en insecticiden voor huishoudelijk gebruik in Duitsland en Brazilië.
• Focusgroepen voor consumenten over hun houding ten opzichte van een nieuwe generatie blenders in het Verenigd Koninkrijk, Frankrijk en Duitsland.
• Marktonderzoek in de VS voor woninginrichting.
• Marktonderzoek in de VS voor placemats.
• Voerde postonderscheppingen uit voor een onderzoek naar airconditioners en luchtontvochtigers in de VS.
• Voerde een marktonderzoek uit naar koffiezetapparaten in Japan, Duitsland, Spanje en het Verenigd Koninkrijk.
• Voerde een bestekonderzoek uit in Europa, Azië en Latijns-Amerika.
• Conducted study to gain insight from high-end consumers about the appearance and design of various home electronics.
• Marktonderzoek uitgevoerd om informatie te verkrijgen over het ontwikkelen van nieuwe concepten en het genereren van ideeën voor koelkasten.
• Onderzoek uitgevoerd voor een bedrijf dat beveiligingssystemen voor woningen levert
• Conducted home visits with people who own front-loading washing machines and Frrench-door style refrigerators
• Conducted focus groups for consumers on their opinion to a future concepts of coffee machines

IC Recorder

Market study for IC Recorders in the US surveying retail outlets’ product offerings.

Juvenile

• Market evaluation of the Juvenile Lifestyle market.
• Conducted survey on teen cell phone usage.
• Conducted focus groups in Japan and the UK to determine competitors to a popular children’s book series sold through a major book retailer.
• Conducted in-depth interviews regarding diaper usage.
• Conducted recruitment and designed screener for IDIs of moms with infants.

Luxury Goods

Conducted jewelry study for a high-end company.

Market Repositioning Studies

Conducted study on French-speaking Canada to determine competitive literature and repositioning of consumer products.

Market Segmentation Studies

• Evaluation of the market size, segmentation, distribution, wholesale, retail pricing, and potential acquisition candidates for the mattress market in Mexico.
• Competitor and market segment tracking studies in the personal care and household products sectors to pinpoint market opportunities in established and emerging markets.

Men’s Razor Products

• European quantitative study on a new men’s razor product.
• Interviewed barbers and African American men who shave their heads and/or faces with razors in order to analyze a variety of facial care and shaving products.

Verpakking

• Child-resistant packaging survey in the US on customer attitudes toward traditional closure packaging vs. blister packs.
• Conducted recruitment and moderation of high end headphone users for packaging design study.

Psychographic Studies

• Conducted several focus groups on the living standards of Hispanic and Asian groups.
• Conducted focus groups analyzing the attitudes of different ethnic groups toward different types of music.
• Conducted in-depth interviews for a qualitative study on the understanding of consumer associations with new and existing brand names.

Watches

Usage of consumer watches in the US: demographics, attitudes, and pricing for market positioning.

Sample of our Past and Present Clients

• Advertising Age International
• Amerikaanse Huisproducten
• Amway Corporation
• Appel
• Bausch & Lomb
• Biomist Technology
• Cartier
• Citizen Watch Corporation
• Closure Manufacturers Association
• Colgate-Palmolive Company
• Coors
• Dekko Heating Technologies
• Eastman Kodak Company
• Estée Lauder
• Farallon Hoofdstad
• Ford Motorbedrijf
• Global Focus
• Grolsch
• Heineken
• Infocomm. International
• IPS
• Jacob Javits
• LG

• Levensfitness
• Mars
• Mastercard International
• Philip Morris
• Polaroid
• Procter en Gamble
• Round Table Research
• Samsung
• SC Johnson-was
• Seagrams
• Sennheiser
• Zonnester
• Synovaat
• Tesco
• The Dial Corporation
• The Gillette Company
• Tijd Internationaal
• Speelgoed R Us
• Unilever
• Visa International
• Warner Lambert Chicle Group
• Whirlpool-corporatie
• Wyeth Nutritional

Contact us for your next Consumer Market Research project.