Gegevensverzameling Marktonderzoek

What is Data Collection?

Data Collection is the task of building up a stockpile of correct facts and figures about your business. This info comes from varied sources to find answers to research problems and trends. It also looks at probable events to test possible outcomes.

Data is info in digital form, at least as defined in IT. Information is knowledge, and likewise, knowledge is power. Hence, data is power. Above all, our society depends on data. In the light of this, we need Data Collection to make informed decisions. It also ensures research integrity.

Given these points, companies must structure the Data Collection in such a way that they can test hypotheses. They must also be able to answer stated research questions and assess outcomes. Of course, accurate Data Collection is vital. The field of study doesn’t matter. Nor does it matter whether you prefer Quantitative or Qualitative Market Research. Proper Data Collection will help you maintain the integrity of your research.

Why is Data Collection Important?

Data Collection can help you understand consumer needs so you can improve services. You can use it to grow and keep your customer base and to refine your game plan. You can even sell it as second-party data to other companies at a profit. Here’s how Data Collection can be useful to your company:

• Finding new customers
• Tweaking your technique in targeting new customers
• Understanding consumer behavior
• Increasing customer retention
• Finding solutions to problems
• Reducing errors
• Verbetering van besluitvorming
• Getting the right answers to research questions
• Predicting market trends
• Boosting marketing efforts
• Improving business processes
• Improving people’s lives
• Proving and repeating Market Sizing Research studies
• Being strategic in your approach
• Accessing resources
• Keeping track of it all 
• Making the most of your money

Belangrijkste functienamen

Data Collection belongs to the field of Data Science. Key job titles include:

• Data Analyst
• Data Scientist
• Data Architect
• Data Engineer
• Data Storyteller
• Machine Learning Engineer
• Machine Learning Scientist
• Database Admin

Why Businesses Need Data Collection

Companies do large amounts of Quantitative Market Research every day. They also engage in Qualitative Market Research. They then store and analyze this data about their consumer base. Data Collection enables them to create targeted ads. Such ads are crucial in selling their products and services. There are several other ways in which companies use the consumer data they collect. They can also leverage the insights they draw from that data:

1. For UX Market Research. Consumer data offers a way to understand customer needs better and boost engagement.

2. To refine marketing strategy. Data helps companies understand their consumers. It lets them see how consumers engage with and respond to their ad campaigns. In that way, they can adjust these campaigns to suit.

3. To secure more data: Some companies use the data they already have to gather even more sensitive info. For example, banks sometimes use voice ID data to allow users to access their information. Voice ID can also protect them from fraud.

Belangrijkste succesfactoren

In effect, choosing proper data sources is a key success factor in Data Collection. So is finding the correct analytical model. The other success factor is receiving good results. The company must then learn to use these success factors to ensure a positive end-user experience. In the same fashion, you must know how to apply the results of your Data Collection project. It’s helpful in boosting your workflow. Even the most advanced and expensive system would be useless without this knowledge. Data Collection should also increase brand awareness or market impact. And, of course, it should secure the bottom line. It should also ensure a lasting positive customer experience. Consumers must be able to engage with the product or service your business delivers.

About Data Collection Market Research

The best Data Collection relies on several tools and channels instead of focusing on only one or two. It’s not a good idea to focus only on digital channels like online surveys and social media, for example. If you do, your responses may skew toward younger people. Focus groups and in-person interviews help target a broader range of age groups. They are a more accurate reflection of your market and its views.

At SIS International Research, we can help you fine-tune their Data Collection. We are the starting point for effective, informed market research. Contact us to learn more about how we can help you do the same.