Marktonderzoek chemische stoffen

Ever wonder what drives the rapid innovation and advancements in the world of chemicals? Chemicals market research helps businesses make informed decisions about growth, innovation, and sustainability in the chemical industry. In fact, this market research is essential to succeeding in the chemical industry because without updated information, it is difficult to prosper and stand out from competitors.

The chemicals industry converts raw materials into tens of thousands of products.

Some of these products are agro-, oleo-, and petrochemicals. They also include polymers, ceramics, rubber, explosives, flavors, and fragrances. Consumers use a small number of these products, but most are used to manufacture other items. 

The chemical industry is vital to the world economy and is one of the fastest-growing sectors in Industrial Manufacturing. Like many industries, it is reacting to the migration of manufacturing to Asia. Today, the industry faces increasing regulation and competition.

Market Research provides insights for decision-making and competitive advantage. Still, great opportunities exist in Resins, Polymers, Pesticides, Paints, Fertilizers, Auto Chemicals, Cleaning Solvents, and more. Leading chemical producers look to SIS International Research for our hybrid research approach and global coverage.

Why is Chemicals Market Research Important?

Chemicals market research helps companies to understand buying processes. Customers go through this process before buying a product. Salespeople need to understand the customer’s buying process. Most B2B customers start by recognizing a problem or need. They then search for information and check alternatives. After that comes the buying decision. When companies understand the process, they can align their sales strategy accordingly. These companies must also pay attention to the final stage, post-purchase behavior. At this stage, customers compare products with their previous expectations. Your product will either meet their needs or leave them dissatisfied.

Businesses can identify specific needs through detailed research and position their products effectively globally. However, the chemical industry has many other benefits such as:

• Precision Targeting: Through Chemicals market research, businesses can pinpoint the exact demographics and sectors with the most potential. This allows businesses to innovate, adapt, and enhance their product offerings; ensuring their product portfolio remains fresh and relevant.

• Competitive Edge: Chemical market research gives businesses insights into their competitors’ actions, providing them with a competitive advantage. By understanding market dynamics and consumer preferences, companies can manage their strategies.

• Sustainability and Compliance: Environmental concerns and regulatory requirements are paramount in the chemical sector. Market research keeps businesses updated on changing regulations and evolving sustainability practices, ensuring they remain compliant and socially responsible.

Chemicals Market Research includes Customer Insights, Competitor Analysis, Supply Chain, Industry Movements, and Trend Tracking.  Our Market Intelligence reports provide essential information our clients need to retain a competitive advantage. Competitor Analysis and Profiling studies further identify a company’s competitive strengths and weaknesses. SIS Market Assessment studies uncover market opportunities, size, and feasibility.

Buyer Research

The chemicals industry is a buyer-centric market. It makes the buyer the focus of much of its work. Industry players must understand who the buyer is, what they want, and how they make decisions. This knowledge has the potential to influence several metrics in the revenue chain. Buyer research can answer all these questions. Very few chemical companies do a successful job of understanding the buyer. However, buyer research can have a profound business impact.

Distributor Research and Channel Intelligence

The sales channel is a way of bringing products to market so that consumers can buy them. Channels form a vital link between suppliers and their customers. The speed of delivery and distribution reach are significant growth drivers in this market. SIS International Research can help industry players improve their sales channels, positively impacting distribution.

Decision Maker Research

The single most challenging feature of the sales cycle is closing the deal. That’s why it’s essential to have an established professional network. The ability to identify and connect with key decision-makers is not an exact science. SIS International has professional ties with many key players in the chemicals market. We do decision-maker research so companies will know whom to speak to if they want to make sales.

When doing market research, we speak with purchasing decision-makers, managers, and buyers, as well as engineers and supervisors. We target the key decision-makers. There’s no point trying to sell to somebody who doesn’t have the power to buy your product or service. Personal assistants, receptionists, and employees often shield their managers from sales calls. We know how to communicate with gatekeepers and reach decision-makers.

Focusgroepen

One of the primary research methods we use is Focus Groups. These groups can identify critical information about product pricing. They can also tell us how well the product features work. We also use Consumer Interviews to understand how customers are using your product. The third method that we use is Surveys. This method provides valuable insights into the big picture. Competitive Analysis is the last method. It’s a basic approach to finding out what your competitors are doing. You will also find out what threat they present to your economic well-being.

Adding Value through Research and Strategy

We continually analyze global demand, changing trends, and strategic alliances.  This wide scope of our research provides our clients with the best available strategic information. We survey and interview everyone from CEOs to end-users along the supply chain, obtaining hard data and critical information.  Corporate and Quantitative Brand Image studies identify key strengths and problem areas. Our comprehensive Chemicals Marketing Research approach ultimately strengthens our clients’ positioning.

The Influence of Emerging Trends in Chemicals Market Research

The chemical industry is not stagnant; it evolves driven by technological advances, consumer demands, and environmental considerations. Let’s look at how Chemicals market research sheds light on these ever-emerging trends:

• Green Chemistry: With sustainability at the forefront of global discussions, chemical market research highlights a noticeable shift towards green chemistry. Businesses are increasingly focusing on developing chemicals that reduce environmental impact and are safe for use and disposal.

• Digitalization and AI: Chemicals market research reveals a growing interest in leveraging technologies like AI and big data to optimize chemical processes, ensure quality control, and predict market demands. These technologies are revolutionizing how businesses approach chemical production and distribution.

• Demand for Biodegradable Products: In line with sustainability, there’s an increased demand for biodegradable chemical products. As market research suggests, industries and consumers opt for solutions that don’t harm the environment post-usage.

Key Players in the Chemical Market

The world of chemicals is vast, and a few influential entities dominate the landscape, contributing substantially to the market’s dynamics. 

• BASF SE: BASF is a giant in the chemical sector. Its diversified portfolio spans from chemicals, materials, industrial solutions, and more. 

• Dow Inc.: Dow Inc. has carved its niche as a leading material science company. Its expertise in specialty chemical products is frequently highlighted in chemicals market research, showcasing its profound influence on the chemical industry’s trajectory.

• Sinopec: China’s chemical giant, Sinopec, is a notable player on the global stage. Their expansive reach in refining, exploration, and chemical production places them prominently in chemical market research. Their approach to integrating modern technology with chemical processes is noteworthy.

• SABIC: Saudi Arabia-based SABIC, with its innovative plastics and diversified chemicals, is a key player in the Middle Eastern chemical market. Market research underscores their contributions to the petrochemical sector and their forward-thinking approach to sustainable solutions.

Opportunities in Chemicals Market Research for Businesses

Navigating the chemical industry with insights from Chemicals market research significantly helps businesses discover new opportunities, such as: 

• Demand-Supply Gap Analysis: Market research can pinpoint regions or sectors where demand outpaces supply, providing businesses with clear entry points. 

• Sustainability and Green Chemistry: As the world marches towards a sustainable future, Chemicals market research identifies a robust market for green and sustainable chemicals. From bio-based polymers to chemical recycling, businesses can tap into these nascent yet rapidly growing segments.

• Digitale transformatie: Integrating AI, IoT, and data analytics revolutionizes chemical production. Market research shows that businesses adopting digital solutions enjoy higher efficiency, reduced waste, and more agile operations.

• Specialty Chemicals: Niche sectors, including cosmetics, electronics, and advanced manufacturing, seek specialty chemicals tailored to their needs. Market research insights can guide businesses toward these high-margin areas.

• Regulatory Compliance and Certification: As regulations tighten, especially around hazardous chemicals and environmental impacts, businesses that proactively align with global standards stand out. Chemicals market research can offer insights into these shifting regulatory landscapes, enabling businesses to anticipate changes and position themselves advantageously.

• Consumer-Driven Changes: An informed consumer base increasingly demands transparency and eco-friendliness. Research can spotlight emerging consumer trends, be it a preference for bio-based products, recycled packaging, or cruelty-free formulations, thus guiding businesses in product development.

Challenges of Chemicals Market Research

While Chemicals market research sheds a panoramic view of the countless opportunities in the chemical industry, it is essential to note that it has pressing challenges companies need to face: the need to find a solution to the challenges of the chemical industry.

• Supply Chain Disruptions: Global events can disrupt well-laid plans, be it geopolitical tensions or pandemics. Chemicals market research has consistently emphasized the vulnerability of extended supply chains, especially in the chemical industry, where raw material sourcing can be concentrated in specific regions.

• Innovation Bottlenecks: The chemical sector thrives on innovation. However, market research indicates that businesses often grapple with infusing agility into their R&D processes. The pace at which new chemicals, techniques, or applications are discovered often outstrips a business’s capacity to adapt.

• Environmental Concerns: The magnifying lens on the environmental impact of chemical production and disposal is intensifying. Market research shows a rising demand for eco-friendly alternatives and sustainable practices, a challenge for businesses entrenched in traditional methodologies.

• Consumer Mistrust: With increasing information access, consumers are more skeptical than ever about chemical use in everyday products. As market research reveals, businesses face an uphill battle in assuring consumers about the safety and benefits of their offerings, especially with chemicals that have historically been viewed with suspicion.

Future Outlook of Chemicals Market Research

The journey through chemicals market research is complex; there are turns, twists, challenges, and yet, there’s light at the end, representing the future potential of this industry. Let’s project into the future, relying on insights from chemicals market research:

• Green Chemistry and Sustainability: As environmental concerns dominate global narratives, chemicals market research forecasts a tilt towards green chemistry. Concepts like the circular economy will shape the industry, leading to the development and mainstreaming of eco-friendly chemical alternatives. 

• Personalized Solutions: With the rising demand for tailored solutions in sectors like cosmetics, healthcare, and food, this market research anticipates a shift from mass production to mass customization in the chemical industry. This transition would necessitate innovative techniques and a deep understanding of end-consumer preferences.

• Collaborative Innovations: The chemical industry’s complexity and challenges might encourage collaborations. Chemicals market research forecasts the rise of partnerships between industry giants, startups, and academic institutions, fostering a shared ecosystem of innovation.

• Emerging Markets Taking the Lead: While historically, western markets have dominated the chemical sector, market research foresees emerging markets, especially in Asia, taking center stage. Their burgeoning middle class, coupled with infrastructure development, presents lucrative opportunities.

• Increased Consumer Engagement: Taking cues from other industries, chemicals market research suggests that businesses engage consumers more proactively, educating them about the benefits and safety of chemical products. This could bridge trust gaps and foster brand loyalty.

Chemical Sectors

SIS conducts Research and Strategy in various sectors in the chemical industries.

• Adhesives
• Solvents
• Gases
• Activated Carbon
• Agrochemicals: Herbicides
• Insecticides
• Fungicides
• Silicon
• Soda Ash
• Sodium Bicarbonate
• Gas Absorption
• Hydrocracking Technology
• Flavors & Fragrance Chemicals
• Petrochemicals
• Polyethylene
• Catalysts
• Chlorine
• Coatings
• Epoxies
• Paints
• Drilling Muds
• Oil Rigs
• Chemical Transport
• Cosmetics Chemicals
• Antioxidants
• Oleochemicals
• Water Treatment Chemicals
• Rubber
• Metering Pumps
• Rare Oils
• Dissolved Oxygen
• Flame Retardants
• Acetone
• Phenol
• Sealants
• Antiseptics and Disinfectants
• Lubricants
• Salts

Over SIS Internationaal

SIS Internationaal biedt kwantitatief, kwalitatief en strategisch onderzoek. Wij bieden data, tools, strategieën, rapporten en inzichten voor besluitvorming. Wij voeren ook interviews, enquêtes, focusgroepen en andere marktonderzoeksmethoden en -benaderingen uit. Neem contact met ons op voor uw volgende marktonderzoeksproject.