These are exciting times to do business. Why? Times are changing, and so are the rules. Companies that sense emerging trends and adapt to the evolving mindset of today’s consumers will survive and thrive in the years ahead.

In today’s fast-paced world, businesses compete fiercely for a share of consumers’ wallets: How can a company truly understand its consumers and their needs? This is where consumer market research comes in. It’s more than just a set of data points; it’s the heartbeat of successful businesses… But, what exactly is consumer market research, and why should it matter to any company? Let’s find out!

Wat is consumentenmarktonderzoek?

Consumentenmarktonderzoek is gericht op het analyseren van de doelgroep van bedrijven. Het is de kunst en wetenschap van het begrijpen van de voorkeuren, motivaties, gedragingen en kooppatronen van consumenten. Dit onderzoek maakt vaak gebruik van kwalitatieve methoden (zoals focusgroepen of één-op-één-interviews) en kwantitatieve methoden (zoals enquêtes of data-analyse).

At its core, it offers insights into what consumers think about a product or service, their experience, and how they perceive its value. It also delves into their lifestyle, cultural influences, and even psychological triggers influencing their purchase decisions. Without this in-depth understanding, businesses might be shooting in the dark, hoping their products or campaigns resonate with an audience they don’t fully comprehend.

Bovendien is consumentenmarktonderzoek niet statisch. Consumentenvoorkeuren evolueren, nieuwe trends ontstaan en de marktdynamiek verandert. Om gelijke tred te houden, moeten bedrijven hun inzicht in het marktlandschap voortdurend actualiseren.

Waarom is consumentenmarktonderzoek belangrijk?

Consumer market research is vital for businesses aiming to understand and meet their target audience’s evolving needs and preferences. It provides valuable insights into consumer behavior, purchasing patterns, and trends, allowing businesses to tailor their products and services accordingly.

Furthermore, staying ahead in a competitive marketplace requires a deep understanding of the target market. Consumer market research helps businesses identify emerging trends and opportunities, enabling them to innovate and differentiate their offerings.

Additionally, with consumer expectations constantly changing, businesses must adapt to stay relevant. Consumer market research gives businesses the necessary data to make informed product development and positioning decisions.

Wie gebruikt consumentenmarktonderzoek?

Companies across industries rely on consumer market research to identify market opportunities, assess the competitive landscape, and refine their product offerings to better meet consumer needs and preferences.

Marketing teams within these companies use consumer market research to segment their target market, develop targeted messaging, and determine the most effective channels to reach their audience.

Product development teams leverage consumer market research to identify gaps in the market, gather feedback on existing products, and develop new products that address consumer needs.

Sales teams use consumer market research to understand consumer buying behavior, identify potential customers, and tailor their sales approach to meet the needs of different consumer segments.

Detailhandelaren rely on consumer market research to understand shopping habits, preferences, and trends. This enables them to optimize their product assortment, pricing strategy, and store layout. Retailers can create a more personalized shopping experience by analyzing consumer data, driving customer loyalty and repeat purchases.

Investeerders use consumer market research to assess market trends, evaluate the potential success of new ventures, and make informed investment decisions. By understanding consumer preferences and market dynamics, investors can identify lucrative investment opportunities and mitigate risks.

Kritische succesfactoren voor een succesvol consumentenmarktonderzoek

Het behalen van zinvolle resultaten uit consumentenmarktonderzoek vereist zorgvuldige planning en uitvoering. Hier zijn enkele kritische succesfactoren om te overwegen:

• Kwaliteitsgegevensverzameling: De kwaliteit van de verzamelde gegevens heeft een aanzienlijke impact op de validiteit en betrouwbaarheid van onderzoeksresultaten. Het gebruiken van rigoureuze methoden voor gegevensverzameling, zoals enquêtes, interviews en focusgroepen, en het garanderen van representatieve steekproefgroottes zijn cruciaal voor het verkrijgen van nauwkeurige inzichten in consumentengedrag en -attitudes.
  
• Effectieve analyse: Analyzing research data effectively requires robust analytical techniques and tools. Whether quantitative analysis using statistical methods or qualitative analysis using thematic coding, applying appropriate analytical approaches helps uncover meaningful patterns, trends, and correlations in the data.
  
• Bruikbare inzichten: The ultimate goal of consumer market research is to generate actionable insights that drive business decisions. Presenting research findings, concisely, and actionable, accompanied by recommendations and implications for decision-making, empowers stakeholders to take informed actions based on research insights.
  
• Continue leeractiviteit: Consumer preferences and market dynamics evolve over time, requiring businesses to continuously monitor and adapt their research strategies. Embracing a culture of constant learning and iteration and leveraging feedback from research findings to refine strategies and approaches ensures research efforts remain relevant and impactful in an ever-changing market environment.

Verwachte resultaten van de consumentenmarktonderzoeksdiensten van SIS International

SIS levert bruikbare inzichten en tastbare resultaten aan bedrijven die hun doelgroep en marktdynamiek willen begrijpen. Dit zijn de verwachte resultaten die bedrijven kunnen verwachten van de consumentenmarktonderzoeksdiensten van SIS International:

• Uitgebreide inzichten: SIS Internationaal conducts in-depth research to provide businesses with extensive insights into consumer preferences, behaviors, and trends. We deliver a holistic understanding of the target market and key drivers influencing consumer decisions.
  
• Strategische aanbevelingen: SIS offers recommendations tailored to the business’s objectives and market context. We provide actionable insights that inform strategic decision-making and drive business success.
  
• Concurrentie-informatie: We help businesses gain a competitive edge by providing insights into competitor activities, market positioning, and emerging trends.
  
• Marktvalidatie: Before launching new products or entering new markets, businesses can rely on SIS International’s market validation services to assess market demand, viability, and potential barriers to entry.
  
• Klantensegmentatie: SIS International helps businesses segment their target audience based on demographic, psychographic, and behavioral attributes.
  
• Meetbare impact: Our experts are committed to delivering measurable impact and tangible outcomes for their clients. Through rigorous performance tracking, monitoring, and evaluation, SIS International ensures that its consumer market research services drive value in terms of revenue growth, market share expansion, and competitive differentiation.

Oplossingen voor consumentenmarktonderzoek

Consumer Market Research can help these businesses by uncovering the needs of a prospective target market. Companies can use market research to test opinions, attitudes, usage, and behaviors.

They can also use it to gain insight into the competition or new opportunities. Market research helps firms to gauge the thought processes of the consumer. Analysts use several methods, including the following:

• Focusgroepen: Researchers can conduct focus groups as a type of qualitative research. They gather a group of people and ask them about their attitudes toward a product, concept, or idea. The focus group format has several advantages. It’s a low-cost method, and candidates are more likely to be forthright. It is handy for project evaluation and needs assessment purposes.
  
• Diepte- of één-op-één-interviews: Market researchers use this tool to collect data from consumers of rival products, when their client needs an expert opinion, when gauging high-level executives, business owners, and critical opinion influencers, and for community leaders, specialists, and technicians. In-depth interviews help gain insights from experts on any delicate topic.
  
• Online video-interviews: Researchers can now use FaceTime, Skype, and similar platforms to interview participants. Video interviewing offers a real-time connection. It is cost-effective. Thus, researchers can increase the variety of samples. Online interviews work well as a complement to face-to-face interviews.
  
• Telefonische interviews: Researchers carry out telephone interviews over the phone as their name suggests. They can use them as in-depth interviews using a topic guide. Researchers also use telephone interviews for quantitative research. They can conduct the interviews via a CATI (Computer Aided Telephone Interviewing) system. This method allows the researcher to upload responses right away for analysis.
  
• Online enquêtes: Researchers favor this method for many reasons. It’s easy to profile prospective respondents to ensure they’re right for the survey. It’s also a cost-effective method. Researchers can cross-link the information received with qualitative data. Online surveys also make it easy to interview hard-to-reach respondents.

Wat wij doen

Since 1984, we’ve specialized in essential areas of consumer products, electronics, energy, cosmetics, pharma, automotive, travel, and more. Through advanced Global Market Research, our business allows companies to connect with and retain their target customers.

Wij begrijpen dat het navigeren door het hedendaagse zakelijke landschap complex is. Onze geavanceerde onderzoeksmethodologieën, data- en intelligence-analyse en ongeëvenaarde inzichten in voortdurend veranderende markten, culturen en consumentenmentaliteiten kunnen een verschil maken voor uw bedrijf en u goed positioneren om te slagen in dit nieuwe en uitdagende tijdperk.

Technological advancements and changing customer demands have required businesses around the globe to evolve instantaneously to keep pace and remain relevant. SIS is ever-vigilant to changing trends and times. The next generation has its ideas and requirements, which must be addressed by companies serious about survival in this millennium. Allow SIS International Research to be your bridge to better business in this time of incredible opportunity.

SIS bestrijkt een breed scala aan sectoren voor consumentenonderzoek

De Online Focus Group is een methode waarbij respondenten en de moderator onderwerpen bespreken via audio, video of chat. Klanten kunnen ook in realtime observeren. B2B-professionals zijn druk en deze methode kan handiger zijn.

Een ander voordeel van de online focusgroep is dat het respondenten kan verzamelen over grote geografische gebieden, wat met name handig kan zijn in gespecialiseerde niche-industrieën. Online groepen kunnen een kosteneffectieve, handige en efficiënte manier zijn om kwalitatief inzicht te genereren.

Need more information about Consumer Market Research? Contact us now

Onze vestigingslocatie in New York

11 E 22nd Street, 2e verdieping, New York, NY 10010 T: +1(212) 505-6805

Over SIS Internationaal

SIS Internationaal biedt kwantitatief, kwalitatief en strategisch onderzoek. Wij bieden data, tools, strategieën, rapporten en inzichten voor besluitvorming. Wij voeren ook interviews, enquêtes, focusgroepen en andere marktonderzoeksmethoden en -benaderingen uit. Neem contact met ons op voor uw volgende marktonderzoeksproject.