Deelnemen aan focusgroepen

Joining our database makes you part of the group we contact for Focus Groups, Interviews, and other research studies

What You Do as a Participant

You join a small group, typically six to eight people, and talk about a specific topic for 60 to 120 minutes. A moderator leads the conversation. The moderator is not selling anything. Their job is to hear what you actually think.

Topics depend on the study. You might taste-test a new beverage recipe, handle a prototype consumer device, review packaging designs, react to advertising concepts, or discuss your experience with a financial product. Some studies are one-on-one interviews instead of groups. Others are product tests where you evaluate items at a table in our facility.

Your feedback goes directly to the companies behind these products. What you say in the room influences real decisions about what gets launched, redesigned, or pulled.

What You Earn

Participants receive a cash incentive for every session. The amount depends on the study type, session length, and how specialized the audience is.

• Consumer studies (product tests, taste evaluations, concept reviews): Typically $75 to $150 for a 60- to 90-minute session.

• Professional and executive studies (physicians, engineers, IT decision-makers, financial advisors): Typically $150 to $400+ for a 60- to 120-minute session. Compensation is higher because these respondents are harder to recruit and bring specialized expertise.

• Online studies (video-based discussions, digital surveys, online bulletin boards): Vary by length and topic. Most pay $50 to $150.

Compensation details are confirmed before you commit to any session. You are never obligated to participate after completing a screening survey.

How Screening Works

Not every study is open to everyone. Each project has specific recruit specs, meaning a defined profile of who qualifies. Before a session, our recruitment team sends a screener: a short questionnaire that checks whether you match what the study requires.

A screener might ask about your age, household income, purchase habits, professional role, or product usage. If you fit the profile, our team contacts you with session details: date, time, location (in-person or online), topic, and compensation. If you do not fit, you stay in our database for future studies that match.

The screening process exists because the companies commissioning these studies need respondents who represent their actual customers. A study about commercial banking software needs banking professionals, not general consumers. A taste test for a new snack brand needs people who buy snacks in that category. The screener makes sure the right people end up in the room.

Where Sessions Happen

In-person:

Our facility is at 11 East 22nd Street, Floor 2, in Manhattan’s Flatiron District. The space includes a comfortable discussion room, a one-way mirror for client observation (you will be told if clients are observing), video and audio recording equipment, and a test kitchen for food and beverage studies. The neighborhood is steps from the Flatiron Building, near Madison Square Park, with easy subway access.

Online:

Video-based sessions run on secure platforms. You join from home. Screen sharing allows moderators to show you concepts, designs, or prototypes during the discussion. Online studies are available to participants nationwide.

11 E 22nd Street, 2e verdieping, New York, NY 10010 T: +1(212) 505-6805

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What Kinds of Studies We Run

SIS has conducted research across more than 50 industries for over 40 years. As a participant, you might contribute to studies in:

Food and beverage:

Taste tests for new recipes, flavor comparisons, packaging preference reviews, restaurant concept evaluations.

Consumer electronics:

Reactions to product prototypes, usability walkthroughs, feature prioritization exercises.

Gezondheidszorg:

Patient experience discussions, caregiver journey interviews, health and wellness product feedback. (Medical professional studies recruit physicians, nurses, and pharmacists separately.)

Automobiel:

Vehicle design reactions, in-car technology evaluations, brand perception discussions.

Financial services:

Feedback on banking apps, credit card features, insurance product concepts, retirement planning tools.

Personal care and beauty:

Product texture and fragrance evaluations, packaging design reviews, brand positioning discussions.

Travel and hospitality:

Hotel concept testing, airline experience feedback, booking platform usability reviews.

Ready to join our respondent database?

Complete a short screening survey. Our recruitment team will contact you when a study matches your profile.

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Let op dat het invullen van een online enquête u niet automatisch kwalificeert voor deelname aan onze studies en u ook geen recht geeft op welke vorm van compensatie dan ook. Nadat u een van onze enquêtes hebt ingevuld, zal ons veldwerkteam uw antwoorden beoordelen en mogelijk contact met u opnemen als u voldoet aan de criteria voor een bepaalde studie.