Badania rynku trendów

Trend Market Research is the art of examining what’s currently popular in the market. It is a stepping stone to trend forecasting, which marketers use to assess the direction of today’s hot new products. Trend forecasting gives marketers an idea of what will be selling in the next six months to a year and gives companies a sense of the market response to their products and services.

How to Spot Trends

Understanding the size of the market and its trends is essential for marketing and strategic decision-making. Market researchers can now use analytics and other tools to spot trends. This process is called market trend analytics. It establishes whether a market is stagnant, growing, or in decline and shows how fast that movement is happening.

Social media listening programs analyze how people speak about companies online. These programs have become one of the major market research trends. Soon, marketers will need even more extensive and accurate social media research systems. One of these systems is the social media insight program. Marketers use these programs to analyze social media data.

Another way to track trends is to use “cool hunters.” These are people whose tastes are ahead of the curve. Trend analysis companies pay them hundreds of dollars to help them find the Next Big Trend. Cool hunting is one of the newest developments in trend analysis. No one knows how many cool hunters are prowling America’s streets and shopping malls.

Using “Spotters” in Key Cities to Uncover Trends

All products, services, and technologies started off as trends. This is also true of the material people want to read and watch and the activities they wish to participate in. Brands that do not pay attention risk becoming invisible. As a result, companies are engaging trend spotters in key cities. Trend spotters will help them find out the direction consumer tastes are taking.

Knowing what consumers will want next is critical to succeeding in business. Trend spotters go beyond traditional market research methods. Historical data on consumer statements and choices are not always useful. Using only such data can make them miss out on opportunities. 

Trend spotters read a lot: magazines, newspapers, and blogs. They also pay attention to social media. They look at new products and services that become popular out of the blue and create a lot of buzz. Trend spotting differs from cool hunting. Trend spotters are looking for shifts in mood and mindset. These shifts will have long-term effects on consumer behavior and society in general.

Trend Market Research: Emerging Global Trends

Consumer confidence is currently at a near-record high. Japan, Italy, China, and France are experiencing significant gains in confidence. In comparison, confidence in the US, the UK, and India is declining. The positive outlook is helping to boost the sale of fast moving consumer goods in some markets. But inflationary pressure remains. Many would-be shoppers continue to focus on saving rather than spending.

How Researchers Look Into the Future

Market researchers predict future opportunities, sales, risks, and consumer behavior. Although their predictions might not all be correct, they do help companies plan and make policies. They also help them take advantage of opportunities and avoid future risks.

Retailers use predictive research to see which items a consumer will buy together. This tool enables suggestive selling. Market research is necessary if marketers want to keep up with current trends and gain a competitive edge. They must understand market research and use it to their advantage. This understanding will help them reach out to consumers and increase their sales.

Researchers can also analyze trends that are compatible with a company’s objectives. Amid an explosion of trends, researchers can identify those that are compatible with a company’s resources, strategy, and positioning.

Our work in Trend Market Research

SIS frequently does trend research.  We do so by speaking with influencers, surveying consumers about new trends, in Focus Groups, cool hunting, ethnography and digital communities.

An example of our work was the publication of “China’s Generation Y” by Michael Stanat, Director of Global Operations. The trailblazing research explores and identified trends facing China’s Millennials.

SIS conducts research on Thought Leaders and Decision Makers, often through video or telephone interviews. These high-level interviews identify trends and strategies for companies.

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O firmie SIS International

SIS Międzynarodowy oferuje badania ilościowe, jakościowe i strategiczne. Dostarczamy dane, narzędzia, strategie, raporty i spostrzeżenia do podejmowania decyzji. Prowadzimy również wywiady, ankiety, grupy fokusowe i inne metody i podejścia do badań rynku. Skontaktuj się z nami dla Twojego kolejnego projektu badania rynku.