Pośród rosnących cen żywności wielu amerykańskich konsumentów nadal skłania się ku naturalnej i organicznej żywności, która jest wolna od pestycydów, hormonów i GMO. Amerykańscy konsumenci zwracający uwagę na koszty stawiają na zdrowsze nawyki żywieniowe, ponieważ certyfikowani producenci żywności ekologicznej zaczynają rozwijać specjalistyczne nisze i lojalną bazę klientów na rynku.
The natural and organic food and beverage market is reshaping the US consumer lifestyle, with a wide range of products available in every retail outlet in the country. US consumers are also increasingly becoming health savvy consumers with preference on purchasing natural alternatives to processed foods and other mainstream offerings.
The natural and organic market continues to gain strength in food, drug, and mass outlets as manufacturers and retailers increase their educational campaigns in presenting the advantage of buying organic and natural food and beverage products.
The estimate for 2008 sales of natural and organic food and beverages is expected to continue at a double-digit growth rate to reach $32.9 billion USD. For the period of 2005 to 2008, with expectations of remarkable market growth of 67.6% and a compounded annual growth rate of 18.8%.
Źródła:
Ind US Business Journal Online: http://www.indusbusinessjournal.com; Accessed November 2008
“US: Market grows for the totally organic”: http://www.freshplaza.com; Accessed November 2008
“Surge in Natural and Organic Food Sales Means Billion Dollar Boom” Marketwire: http://www.marketwire.com
“Surge in Natural and Organic Food Sales Means Billion Dollar Boom” Marketwire
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