An Eye on the Arab World by Ahmed Nassef, President of Maktoob Research

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These days, it is practically impossible to pick up a major American newspaper without reading about Dubai. Whether it is the construction of the world’s tallest building (which will also include the world’s first Armani super-luxury hotel), the world’s biggest shopping mall or the world’s biggest amusement park (housing the biggest Universal Studios), Dubai’s incredible growth has made it a center of commercial attention and has brought the larger Middle East market into focus for many of the world’s businesses.

However, reaching Arab consumers is not always easy, and trying to reach them online presents its own special set of challenges. While Dubai’s high Internet penetration rates (over 60 percent) should present fertile ground for online research, you’ll be hard pressed to find much of it being conducted, even by local branches of some of the international research firms. And beyond Dubai, the rest of the Middle East offers additional obstacles for online researchers as well.

Contributor:

Ahmed Nassef is vice president and general manager of Maktoob Research

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