Badania rynku piłki nożnej w Afryce

Znaczenie badań rynku piłki nożnej w Afryce wzrosło ze względu na oddanie kontynentu temu sportowi i jego potencjał ekspansji. Afryka jest domem dla wielu utalentowanych graczy, którzy reprezentowali swoje narody na całym świecie – a te badania rynku zagłębiają się w różne aspekty piłki nożnej w Afryce, takie jak segmentacja rynku, … Czytaj dalej

Market Opportunity Research in Africa

Discover new business opportunities in Africa with Market Research in Africa.

Badania rynku w Afryce

Qualitative and Quantitative Market Research in Africa is growing. Traditional methods are typically used such as Face to Face data collection, In-Person Focus Groups and Telephone surveys.

The Nigerian Market: Culture’s effect on Business

Culture can be simply defined as a way of life of people in a particular society. In a broad term, culture is a configuration of learned behaviour whose component elements are shared and transmitted by members of a particular community. People from the same cultural background have common trait, ideology, norms, belief, value system, consumption pattern, speak same language and use same currency. Different cultures show a tremendous spectrum of diversity in how a society perceives either a product, idea or service as well as what its members expect.

Afryka

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