[email protected]

Journals

Textile Market Research

The economic downturn in America, Japan and Europe significantly affected the global textile and apparel industry. Based on industry data, monthly imports fell by USD 4 billion, from USD 30 billion in 2008 to just USD 26 Billion in 2010. This unexpected decline ironically followed a period of rapid growth, following the textile industry’s implementation … Czytaj dalej

ROI and Mobile Assessments are Important to HR Professionals in 2012, Says market research firm SIS International Research

NEW YORK—-(January 24)—SIS International Research, a Global Market Research & Consulting firm, has released its Talent Management Trends 2012 White Paper on Industry Trends in Human Resources Recruitment and Talent Management, based on the findings from a recent qualitative industry trend study across the United States among senior HR executives. 

Today’s Human Resources departments are being pushed in new directions, due to the continued jobless recovery, the expectations of the emerging Millennials in the workforce, as well as the introduction and refinement of new technologies. Companies are increasingly moving to online assessments, believing them to be less costly and time-consuming. In addition, corporate branding is becoming an integral part of the application experience. As a result, social media platforms are becoming an important tool to attract applicants.

SIS NY office celebrates thousandth facility rental

NEW YORK, Feb. 2, 2011— The New York City office of SIS International Research celebrated today its 1000th fieldwork rental at its focus group qualitative research facility located in the Flatiron district of Manhattan. The company, founded in 1984, completed construction on the facility in 2006, capable of accommodating respondents for Consumer, B2B and Medical studies.  The … Czytaj dalej

SIS to Attend the International CEO Roundtable

NEW YORK: Jan 27—Representatives from SIS International Research will be attending the International CEO Roundtable in New York in February.

Roundtable topics include:

» International Sales & Marketing Strategies
Does your message translate? What mediums work in which markets? Discuss the latest marketing tools/strategies necessary to thrive in an international and inter-cultural environment and to become better marketers in the global marketplace.

» Optimizing the Supply Chain: Minimizing Costs & Production Time
Learn tactics for gaining better control over your supply chain by minimizing costs and shortening production time when doing business overseas and across borders.

» Reducing the Risks of Doing Business Overseas
Discuss the latest trends associated with risks in international trade for importing/exporting. Identify the best practices and risk management tools available to mitigate contingencies. Topics include, but are not limited to, currency fluctuations and payment and performance risk.

» Taping Into the Top Emerging Markets
Which emerging markets are opportunities for your business? Discuss the hottest markets and proven strategies for succeeding in them.

 

O SIS International Research

SIS International Research is a global market research and corporate intelligence firm, founded in 1984.  The company has served over 70% of the Fortune 500 and many of the world’s most influential organizations.  Learn more about SIS International Research at www.sismarketresearch.com

Food Service Industry Spotlight 2011

By Sonya Sobato; Rueya Ceylon, Research Analysts

The food service industry is one of the largest industries in the United States.

Statistics by the U.S Bureau of Labor state that food preparation and serving related sectors combined to be the third largest employer by occupational groups in metropolitan and nonmetropolitan areas.

It is indicated that 2011 could be an excellent year for the restaurant industry.  Sales are expected to climb up to a four year high, according to industry analysts.  A recently released report by research firm Technomic predicts that the total U.S food service sales will overshadow 2010 by an increase of 1.7% in sales on a nominal basis and dipping just 0.3% on a real basis, which takes inflation into menu price consideration.  And if this forecast is realized, it would be some of the highest growth since 2008.

Automotive Technology Market Research

Automotive Technology is rapidly evolving. For most of the 20th century General Motors, Ford, and Chrysler were the biggest companies in one of the world’s most important industries.  But as car trends have vastly changed from SUVs and gas guzzlers to economy sized cars and green machines, “Detroit’s Big Three” have seen their sales fall … Czytaj dalej

Christmas Marketing Analysis in 2010

By Rueya Ceylan I Sonja Sobota, Research Analysts

For successful Christmas Marketing the marketer has to understand consumer habits of holiday shopping and new trends.  It is crucial to analyze the customer’s need and the tools used for holiday shopping.  With the internet already being a huge platform for today’s generation, online shopping has been taken to new stages.

The holiday shopping season starts with the usual Black Friday hype.  Manufacturers claim to have the newest items for the lowest prices.  The sale is announced in the newspapers, TV and radio stations.

Millions of shoppers storm into the malls and stores hoping to get a great bargain for the Christmas season.  As a result of the retail trade group, over 200 million consumers visited stores and websites over the Black Friday weekend. Last year’s results came up to 195 million.

Trends in the Baby Products Market

Here are some of the trends we are watching in the Baby Products market: Baby products are moving to more functional, ergonomic designs. Eco-friendly products are increasingly important to consumers of Baby Products. More co-branded products, such as those leveraging characters from favorite children’s TV shows, are emerging with new stylish offerings for parents. Manufacturers … Czytaj dalej

Brazil’s Rising Economy and Industries

Brazil’s economy was a ‘superstar’ economy during the global recession of 2009.  How is Brazil faring now?  Business leaders are examining the picture of one of Latin America’s fastest growing economies, facing an estimated 7% growth in GDP in 2010.
The retail market is rapidly growing. Highly fragmented, the industry is primary dominated by three actors: Pão de Açúcar, Carrefour and Wal-Mart.  Smaller local chains control small shares of industry activity, intensifying competition and impacting customer loyalty for larger chains.  Industry consolidation may emerge as a way to boost profitability, enhance market presence and reduce competitive threats.  
Economic growth and development have lead to the emergence of a rising middle class, with increased disposable income.  Food consumption represents the majority of retail sales in Brazil.  The question of whether conspicuous consumption will become a greater trend in this emerging market (as it has in Asian emerging markets) has interested many luxury retailers.  Foreign luxury cars, designer clothes, and other luxury products are flooding prosperous Brazilian cities.  Credit and financial planning providers are rushing to meet the needs of these consumers.  
To reach out to the rising consumer class, marketers have focused on loyalty, lifestyle marketing and awareness promotion to tap into Brazilian consumers’ disposable income.  According to several sources, Brazil has the highest percentage of internet users regularly using social networks.  New technologies such as Social Media are beginning to be used by large companies to communicate their promotions to consumers and to respond to customer opinion.

The New American Consumers Analysis: Trends Facing US Retailers

Following the “Great Recession” of 2009, consumers are living in the “new normal”.  Here are some of the changes facing consumers and retailers in 2010.  

Thriftiness

Consumers are spending less. Coupons, private labeled goods, loyalty rewards cards, products in bulk, self-service and discount stores are increasingly part of the consumer’s protection against financial worries. Deflation in prices is a fear among retailers.

Consumers are both more educated and risk-averse when purchasing products.  They use product rating sites to read other users’ product ratings and to compare prices and functionality. 

American consumers increasingly seek to enhance their wellness without the help of a medical professional. Organic retail stores have become more mainstream, despite the obesity epidemic.

Redefined consumerism and values

American attitudes toward ravenous consumerism has changed.  According to one survey, 75% of respondents mentioned they would rather spend more time with family than make more money.

Consumers are increasingly pressured to pay off debt and consume only necessary products, instead of continue past consumption habits.

Increasingly, consumers want to know about product sustainability and the origination of goods.  Locally produced goods are increasingly becoming a fixture in supermarkets. 

Brick-and-Mortar not dying for all retailers

While brick-and-mortar shopping malls and video stores have declined, retail banks and specialty stores (e.g. Apple store and Sony Store) are still relevant to consumers. Online shopping and local retailers are gaining more importance. 

New consumption trends are emerging, such as online grocery shopping in urban areas.

Retailers finding new ways to be relevant to consumers 

Sophisticated digital signage is becoming a way for retailers to promote deals and track the effectiveness of in-store point of purchase advertising and messaging.

“Nostalgia marketing” is a rising trend, particularly with products targeted toward Baby Boomers. Marketers are creating goods emphasizing emotional connections to meaningful symbols.