NEW YORK, May 20// SIS International Research announced today the launch of its company data services in China. The company described the customized service as a database of Chinese buyers, sellers and transaction data. Clients request industry segments and individual specific target companies in China. SIS provides 2 different sets of transaction data. One data … Czytaj dalej
By Michael Stanat, Research Executive
The SIS team headed to Rome to share our perspectives and research to industry leaders and gain a barometer on industry conditions. SIS Global Research Director Neal Sandin and I attended the 2010 AIMRI Online Market Research and Panel conference in Rome on behalf of SIS International Research on March 5, 2010.
There, I delivered a presentation called “Harnessing Social Media” on an emerging field—social media market research. The presentation focused on how researchers can harness social media to make conventional methodologies more robust, persuade clients of the need for this research and provide actionable ways for researchers to make their existing operations more efficient. In the interest of disseminating our thought leadership, the presentation is available (here) for download.
During the conference, we observed the following trends and discussions occurring in the market research industry:
Many do not often realize that Education is a business, even for non-profit universities. Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes. The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing. Developing and implementing cogent strategies are critical. … Czytaj dalej
What are some of the key Analytical Tools in Market Research? Here are some common analytics: Customer Satisfaction/Unmet Needs Some examples: Matrix Analysis, Customer Loyalty Drivers or Stage Diagrams Competitive Analysis Competitive Issue Targeting Graphics, Loyalty Quadrants, Venn Diagrams Winn/Loss Research Win/Loss Factor Displays Brand Awareness and Equity Brand Equity Driver Diagram, Structural Equations Modeling, … Czytaj dalej
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Worldwide market research budgets have been slashed. Much of this is my own primary research in Asia, North America and Europe in the past 3 weeks speaking among colleagues and clients on-the-ground. In the US, management has decimated their budgets often to zero; or US marketers have not released funds, even if they have been allocated budgets. In Europe, budgets have been dramatically reduced, but not eliminated as in the US. Asia and the Middle East have also reduced their market research budgets. Clearly, corporate management has focused on survival in this horrific global recession. But research shows that management should very closely look at when to resume their currently slashed and burned budgets.
In a new survey by Experience, Generation Y is unclear about the necessary skills for success in their careers. The survey explored the ideas of both employers and Generation Y. Experience found that 54% of Gen Y respondents were unclear about exactly the skills considered desirable by employers. But a large number of Gen Y respondents felt that they were not lacking necessary skills desired by employers. This optimism contrasted with the reality of employers believing Generation Y was deficient in important skills. Employers can take confidence in the study’s findining that 97% of Gen Y respondents would take action to rectify their skill deficit.
The contraceptive market consists of all products used for birth control or as prophylaxis in sexual relationships and includes the following forms: oral, chemical, barrier and hormonal.[1]
Undoubtedly, the Global financial crisis is impacting formerly high growth energy sectors. The wind energy sector has witnessed dramatic growth over the past 10 years. Our researchers explored some of the ways the wind industry has been impacted by the financial crisis.
Packaging is often the most important and most overlooked aspect of marketing.
Amidst the growing food prices, many American consumers are still leaning towards natural and organic foods that are pesticide-free, hormone-free and non-GMO. The cost-conscious American consumer is putting a premium on practicing healthier eating habits, as certified organic growers begin to develop specialized niches and loyal customer base in the market.
The natural and organic food and beverage market is reshaping the US consumer lifestyle, with a wide range of products available in every retail outlet in the country. US consumers are also increasingly becoming health savvy consumers with preference on purchasing natural alternatives to processed foods and other mainstream offerings.
The growing financial crisis in the US is taking its toll on consumer confidence in the economy with real consumer spending falling at an annual rate of 3.1% in the third quarter of 2008 and real spending on durable goods falling at an annual rate of 14%. American consumers have long been living beyond their means; however, this lifestyle is expected to end as consumers began to focus on saving their money. In the mid-1980s Americans saved about 10% of their income. Lately, however, the savings rate has generally been below two percent, sometimes registering negative percentages; and consumer debt rose to 98 percent of G.D.P., twice its level a quarter-century ago.
The current financial crisis has influenced the changes in American consumer behavior. The “new” American consumer can be characterized as:
Discover new insights from Emissions Trading Market Research.
These days, developers and commercial real estate brokers have a tough time filling office space in Manhattan in New York City. Following a building boom in which developers flooded the market with office space in newly constructed towers, tenants are hard to come by. According to the NY Times, many tenants who signed deals in 2007 are seeking to abandon their prime office space. Part of the problem is that the hedge funds have become defunct, leaving the prime real estate locations in the city. While only 20 Million square feet have been built in this decade according to CB Richard Ellis, supply is finally catching up with demand.
SIS International Market Research. US Real Estate Market Research
SIS International to wiodący dostawca usług w zakresie analizy zachowań klientów, badań rynku, gromadzenia i analizy danych oraz doradztwa strategicznego.
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