Badania rynku nastroju

SIS provides precise analytics of visual and emotional engagement, giving deeper insights into how consumers experience brands and products.  This data and insights are immensely helpful in uncovering new insights.  Sensory Market Research can test ambiguous circumstances and stimuli, and provide meaningful data to make sense of phenomena and create new strategic advantages.

Na SIS Międzynarodowe Badania, we leverage behavioral science, AI-driven sentiment analysis, and in-depth consumer studies to uncover how mood shapes purchasing behavior, brand loyalty, and engagement.

Why Mood Market Research Matters

Traditional market research focuses on demographics, behaviors, and purchasing habits—but what about how people feel? Mood Market Research goes beyond surface-level data to decode:

✅ How emotions impact buying decisions 
✅ The role of mood in advertising and branding effectiveness 
✅ How different environments influence customer sentiment 
✅ What drives consumer engagement and retention 

Eye Tracking Research

Eye Tracking Research provides data, heat maps, and insights on what consumers really see.  It explains how and what is most important.

Badania rynku sensorycznego

Sensory Research uncovers what do consumers really feel.  It examines biological and physical reactions to stimuli, products and brands.

The Role of Mood Research in Digital Experiences

With the rise of e-commerce and digital interactions, mood research is becoming essential in shaping user experiences online. Companies are leveraging real-time emotional analytics to:

• Enhance website and app design for better engagement 

• Create personalized recommendations based on emotional triggers 

• Optimize chatbots and AI assistants to respond with empathy 

Mood Research and Brand Positioning

Mood Market Research plays a pivotal role in brand differentiation. Companies that understand the emotional needs of their audience can:

• Build stronger emotional connections with consumers 

• Position themselves as more authentic and relatable 

• Develop advertising campaigns that evoke trust, nostalgia, or excitement 

The Intersection of Mood Research and AI-Driven Commerce

AI and machine learning are transforming how businesses utilize mood data. The integration of mood research with AI-driven commerce allows brands to:

• Predict buying behavior based on emotional state patterns 

• Develop adaptive pricing strategies based on real-time sentiment 

• Deliver mood-responsive customer service that enhances satisfaction 

About Mood Research and Intelligence

Mood Intelligence maps the physical emotional response (sensory output) with key brand and product attributes to create multi-dimensional insights on how to emotionally connect with consumers.

Benefits of Sensory Market Research

• Uncovering data and deep insight, often beneath the surface I beyond what is said, to uncover new advantages
• Providing more scientific findings than verbal recall and awareness tests
• Allowing researchers to isolate and identify variables that matter
• Discovering illuminating findings that pave the way for more momentous innovations

How Mood Influences Consumer Behavior

Mood is one of the strongest motivators behind consumer decisions. Here’s how businesses can harness Mood Market Research to optimize their strategies:

1. Personalized Marketing & Advertising

Consumers engage more with ads that match their emotional state. AI-driven mood insights help brands craft ads that resonate at the right time.

2. Optimized In-Store & Online Shopping Experiences

Retailers use mood-based insights to create store layouts, lighting, music, and scents that evoke positive emotions and increase sales.

3. Improved Product Development

Understanding consumer mood helps brands develop products that connect emotionally—from packaging design to product functionality.

4. Enhanced Customer Experience & Loyalty

Positive moods drive brand loyalty. Companies use mood research to tailor customer service experiences, ensuring happier, more engaged customers.

The Future of Mood Market Research

As technology advances, mood market research will integrate AI, wearable technology, and real-time sentiment tracking to provide even deeper insights into consumer emotions. The brands that tap into these emotional drivers will dominate their industries.

Final Thoughts from Ruth Stanat, CEO of SIS International Research

“Emotions drive decisions. If you’re not researching how your customers feel, you’re missing the most important factor influencing their behavior.”

Na SIS Międzynarodowe Badania, we specialize in mood market research to help businesses create emotionally intelligent marketing strategies, enhance brand engagement, and boost customer retention.

Lokalizacja naszego obiektu w Nowym Jorku

11 E 22nd Street, piętro 2, Nowy Jork, NY 10010 T: +1(212) 505-6805

O firmie SIS International

SIS Międzynarodowy oferuje badania ilościowe, jakościowe i strategiczne. Dostarczamy dane, narzędzia, strategie, raporty i spostrzeżenia do podejmowania decyzji. Prowadzimy również wywiady, ankiety, grupy fokusowe i inne metody i podejścia do badań rynku. Skontaktuj się z nami dla Twojego kolejnego projektu badania rynku.