Firma badawcza ds. projektowania

SIS provides Market Research for Design and Innovation Companies.

Design Research Companies are faced with shaping the innovations and designs of future products and services.

It’s an exciting field, and research supports these companies’ creative processes. We provide Qualitative Fieldwork services, participant recruitment services, Quantitative Research, and Strategy Research to Design companies daily.

The Importance of Innovation Companies

The term “innovation” only came into everyday use at the start of the twentieth century. Since then, it has become symbolic of contemporary society. Dedicated innovation and design firms are one feature of modern business. Some larger firms offer these services as part of Management Consulting. Others are more specialized, with either innovation or design research as their main focus. 

Design firms help companies create new products. They develop prototypes that they can test through market research. These firms help to create an range of products that can be tested. From home appliances to furniture to pet supplies, they have it covered. They help with the invention, patenting, branding, and packaging. They also do mechanical design, engineering, and product testing.

Design firms often use storytelling to communicate consumer insights to their clients. Telling the story of a brand is a critical part of building it. Science has confirmed an innate desire in humans for storytelling. A good story is universal, and it makes consumers feel something. Marketing is increasingly focused on messages, digital strategies, and storytelling.

Design Firms Need Qualitative Market Research

Design firms use Ethnography, a form of Qualitative Research, to gain design insights. Design Ethnographers visit participants to observe and interview them. With Design Ethnography, the researcher does not only ask people what they want. He or she also tries to find out why people desire those things. They answer questions like, what goals are users trying to achieve?  How do they use the product? What do they like or dislike?  Some questions can even be more abstract to uncover deep insight.

Another form of Qualitative Research that design firms use is Focus Groups. These groups tell the designers what they like or dislike about their product. It’s best to observe these groups in real-life situations. For example, don’t show participants an artist’s rendering of the design concept. Instead, let them touch, feel, use and test a product prototype. These insights fuel the design process.

A third method is Customer Interviews. Taking the time to interview prospective users or customers is beneficial. Researchers can talk to interviewees in-person or over the phone. These discussions help design firms to understand consumer needs. It’s a chance to move away from the company’s internal views and perceptions on how things are. Consumer Interviews can be quite simple. However, if they show how consumers think or behave, they can shape the direction of a project.

Benefits of Design Research

Design Research provide several benefits. These include:

Testing new product concepts

Understanding unmet customer needs

Understanding usability requirements

Uncovering Customer Discovery insights.

Design Research Recruitment Services

We recruit participants for market research studies from our database of more than a million individuals. We also recruit Ethnographic respondents. These respondents help design firms understand specific groups and show how different groups use a product or service. Another recruitment service that we provide is participants for customer interviews. Design firms can get interviewees targeted by demographics or geography. We also offer interviewees targeted by profession or any other criteria.

SIS Międzynarodowy provides respondents from around the world. These respondents provide insight and reactions to new products. Our focus is to give our clients respondents even in hard-to-reach demographics. We can provide insights from smaller countries. We also gain insights from difficult target groups. These groups include teens, males, and Hispanics. Our reach ensures that you are speaking to a diverse sample. We always ensure that your cross-section is representative of your global users.

We work with:

• Design Companies
• Innovation Companies
• Human Factors Companies
• Product Design Companies
• User Experience (UX) Companies
• Branding Agencies

Solutions for Design Companies:

• Participant recruitment
• Co-Creation & Innovation Solutions
• Grupy fokusowe
• Ethnography & In-Home Interviews
• Interviewing & Moderation
• Innovation services
• Społeczności wglądu online
• Design Thinking Badania rynku
• Agile Research & Testing
• Prototype Testing
• Usability Testing (UX)
• Translators & Translation

Powody, dla których warto wybrać SIS

• Around the Clock Client Servicing
• Unparalleled access to Consumers and B2B respondents worldwide
• Our Focus Group Facility in NYC
• Cost Efficient Pricing
• Rapid project execution

Lokalizacja naszego obiektu w Nowym Jorku

11 E 22nd Street, piętro 2, Nowy Jork, NY 10010 T: +1(212) 505-6805

O firmie SIS International

SIS Międzynarodowy oferuje badania ilościowe, jakościowe i strategiczne. Dostarczamy dane, narzędzia, strategie, raporty i spostrzeżenia do podejmowania decyzji. Prowadzimy również wywiady, ankiety, grupy fokusowe i inne metody i podejścia do badań rynku. Skontaktuj się z nami dla Twojego kolejnego projektu badania rynku.