Pesquisa de mercado no Butão

O Butão é um pequeno e remoto reino situado no Himalaia. Situa-se entre os seus poderosos vizinhos, a China e a Índia. Drak Yul, o nome do país no Butão, significa Terra do Dragão do Trovão.

A monarquia Wangchuck está no poder no Butão desde 1907. Durante séculos, o Butão isolou-se do mundo exterior. Temia que estranhos minassem a sua monarquia e cultura. Foi inaugurado na década de 1970, com a televisão e a Internet aparecendo apenas em 1999.

What Is Market Research in Bhutan?

Market research in Bhutan analyzes the unique cultural and economic landscape of this Himalayan kingdom. With a population that values Gross National Happiness over GDP, market research here often emphasizes consumer well-being and sustainability.

Aspectos principais:

• Contexto econômico: Bhutan’s economy is largely driven by agriculture, hydropower, and tourism. The emphasis on sustainable development influences consumer preferences.
• Metodologias: Both qualitative and quantitative research methods, including surveys and focus groups, are used to gather insights on local consumer behaviors and attitudes.
• Desafios: Geographic isolation and a small population can limit data collection efforts, making tailored approaches essential.
• Benefícios: Effective market research helps businesses understand local needs, allowing them to create products and services that align with Bhutanese values and preferences.

Principais indústrias

A maior parte da atividade vem de indústrias caseiras porque montanhas escarpadas se estendem por todo o terreno. Assim, é caro e difícil construir estradas e outras infra-estruturas.

Agriculture, hydropower, and forestry are Bhutan’s main sources of income. Over 50 percent of its people live off these industries.

Bhutan’s main export is hydropower to India. Once Bhutan sorts out chronic construction delays, it can spur growth in the near future.

Tendências

The economy has grown at a moderate pace post-pandemic, and all the data points to that growth continuing over the next few years. Moreover, the country’s modest tax burden supports economic freedom. On the downside, Bhutan has a growing trade deficit. Rising import costs have also impacted the country’s financial health. The government is responding. It has put systems in place to control the prices of essential goods.

Bairros

Thimpu is the capital and largest city of Bhutan and the third-highest capital city in the world. La Paz is the highest, and Quito is the second-highest.

Paro is a small town in a valley with the same name. It’s an excellent location for those who like being close to nature and a wonderful place to visit if you want to see sacred spaces.

Trongsa Dzong is another excellent place to visit in Bhutan. Located in the country’s center, it sits atop a cliff and provides a beautiful view of the Black Mountains and the surrounding valleys.

Benefícios e pontos fortes no mercado

Bhutan has shifted to a new strategy. In 2008, it became a democratic constitutional monarchy. Since then, it has based everything on the principle of Gross National Happiness. In fact, Bhutan has made tremendous progress in promoting gender equality and reducing extreme poverty.

The country’s valleys have abundant water resources, which create the ideal conditions for developing the hydropower sector. This move has spurred further growth. Another key point is that the entire country has access to low-cost electricity.

Base de Consumidores

Bhutan is experiencing rapid change. The population of the capital, Thimpu, has grown almost fivefold in the last few decades. Despite so many people moving to urban areas, 60 percent of Bhutanese still live in rural areas. The informal sector dominates the economy. Only 23 percent of employment is “regular paid.” Officially, Bhutan is a secular state, but three-quarters of the people practice Buddhism.

Razões para expandir seus negócios no mercado butanês

Abrir uma empresa no Butão é uma ótima escolha. O país oferece muitas vantagens. A nossa pesquisa de mercado turístico no Butão revelou um grande potencial. É tão bom que o governo tenha tido que limitar a chegada de visitantes.

Os butaneses costumam estudar no exterior e depois voltar para casa. Assim, você terá acesso a recursos humanos qualificados, muitos dos quais falam inglês.

Sobre SIS Internacional

SIS Internacional oferece pesquisa quantitativa, qualitativa e estratégica. Fornecemos dados, ferramentas, estratégias, relatórios e insights para a tomada de decisões. Também realizamos entrevistas, pesquisas, grupos focais e outros métodos e abordagens de Pesquisa de Mercado. Entre em contato conosco para o seu próximo projeto de pesquisa de mercado.