Pesquisa de mercado no Cazaquistão

Kazakhstan is no longer just about oil and gas. The country’s economy is expanding into new sectors, offering businesses unique opportunities.

How can businesses succeed in one of Central Asia’s most dynamic economies? Market research in Kazakhstan offers essential insights into consumer behavior, industry trends, and regulatory challenges, helping businesses tailor their strategies to the unique demands of this large and diverse market.

What Is Market Research in Kazakhstan?

Market research in Kazakhstan helps businesses understand the local consumer base, industry trends, and regulatory environment, providing them with the information needed to develop successful strategies.

In Kazakhstan, businesses must navigate challenges such as government regulations, understanding cultural nuances, and adapting to an evolving market. Market research in Kazakhstan equips companies with valuable insights into local market dynamics, consumer preferences, and competition.

Kazakhstan: The Fundamentals

Kazakhstan is the largest of the Central Asian states and more than twice the size of the others combined. It is rich in natural resources, including oil, gas, coal, and other mineral deposits (gold, copper, aluminum, and zinc). The country is also the world’s largest producer of uranium.

O Cazaquistão pertence à União Económica da Eurásia e tem ligações financeiras com a Rússia, a Bielorrússia, o Quirguizistão e a Arménia. Esta união económica é uma porta de entrada para empresas estrangeiras num mercado total de cerca de 200 milhões. O Cazaquistão também aderiu à Organização Mundial do Comércio em 2015.

Agriculture is a rapidly growing industry aimed at increasing the competitiveness of local products. Over a third of the country’s citizens depend on agribusiness for income. Kazakhstan exports grain to over 70 countries, in the top ten percentile globally. Supplying equipment to support this sector is a considerable opportunity.

A favorable business climate promotes increasing foreign direct investment in Kazakhstan. Political stability and strong investor protection provide many guarantees to cut risk.

Cidade de Nur-Sultão

Nur-Sultan (anteriormente chamada de Astana) é a capital do país. Almaty, a antiga capital, ainda mantém uma população maior que Nur-Sultan. Embora Almaty continue a ser um centro comercial, a actividade económica flui para Nur-Sultan. Um enorme impulso seguiu-se à criação do novo Centro Financeiro Internacional de Astana. O governo e muitas grandes empresas estatais têm agora sede em Nur-Sultan. Muitas empresas locais e internacionais seguiram a tendência. Poderá em breve tornar-se a principal cidade comercial do Cazaquistão.

Projetado pelo arquiteto japonês Kisho Kurokawa, Nur-Sultan é uma obra-prima moderna e futurista. É uma função tecida em harmonia com muitos ícones culturais.

Bayterek is the symbol of Nur-Sultan city. The monument represents the legendary poplar tree, symbolizing a state that reaches for the future without forgetting its roots.

Outro projeto imperdível é o Palácio da Paz e Reconciliação, uma pirâmide que abriga obras do artista Brian Clarke. A imagem de 130 pombas simboliza as 130 nacionalidades que vivem no Cazaquistão.

Opportunities in Market Research in Kazakhstan

Kazakhstan offers a variety of opportunities for businesses across multiple sectors. Market research in Kazakhstan is essential for identifying these opportunities and making informed decisions. Here are ten key opportunities businesses can explore:

• Energia renovável: With a strong focus on sustainable development, there are significant opportunities in solar, wind, and hydroelectric power.
• Agricultura: Kazakhstan has vast agricultural land, and there is potential for innovation in sustainable farming, food processing, and exports.
• Mineração e Recursos Naturais: Despite economic diversification, Kazakhstan remains rich in minerals and metals, providing opportunities for resource extraction and related services.
• Technology and Digital Transformation: With a growing demand for digital services, businesses involved in IT, telecommunications, and e-commerce can find promising opportunities.
• Desenvolvimento de infraestrutura: Kazakhstan’s infrastructure needs are expanding, with investment in roads, railways, and public utilities presenting opportunities for construction and engineering firms.
• Turismo: As the government looks to boost tourism, businesses in hospitality, eco-tourism, and cultural tourism have opportunities to grow.
• Serviços financeiros: The financial sector is developing, with increased demand for banking, insurance, and investment services, especially in urban centers.
• Educação e treinamento: There is a growing demand for vocational and technical education, particularly in industries like technology and renewable energy.
• Assistência médica: The healthcare sector is expanding, offering opportunities for businesses in medical services, pharmaceuticals, and healthcare technology.
• Logistics and Trade: Kazakhstan’s strategic location as a gateway between Europe and Asia creates opportunities in logistics, trade, and transportation services.

Base de Consumidores

O Cazaquistão é a economia mais próspera da Ásia Central. A crescente classe média cazaque reflecte isto. A sua procura por produtos de qualidade e marcas aumenta com o seu rendimento. Os consumidores têm acesso tanto a produtos baratos chineses e russos como a produtos ocidentais. O atendimento pós-venda ao cliente pode ser um ponto forte para o crescimento das empresas no país. Atualmente, o atendimento ao cliente no Cazaquistão é fraco.

Kazakhstan has a population of 17.6 million spread over a large landmass. The sparse population poses challenges in transport and distribution, especially for rural communities. Approximately half of the Kazakh population lives in rural areas. Logistics and digital technologies have gained a renewed focus. The country is exploring methods to deliver public services to the countryside. There has also been an increase in remote work worldwide. Kazakhstan needs strong telecommunications networks and online trade solutions to support this growth.

How SIS International’s Market Research in Kazakhstan Helps Businesses

SIS Internacional pesquisa de mercado is an essential resource for businesses aiming to succeed in Kazakhstan’s complex and evolving market. Our expertise provides companies with the insights needed to navigate local challenges, understand industry trends, and seize opportunities in this growing economy.

Planejamento Estratégico Aprimorado: SIS Internacional’s research offers deep insights into Kazakhstan’s economic landscape, consumer behavior, and regulatory changes, enabling businesses to plan effectively for long-term success.

Aumento da receita: By identifying the most promising sectors such as renewable energy, agriculture, and technology, SIS International helps businesses target high-growth areas, ultimately driving increased revenue.

Redução de risco: Our market research in Kazakhstan assists businesses in mitigating risks related to regulatory hurdles, market volatility, and economic fluctuations, ensuring smoother market entry and operations in Kazakhstan.

Melhor eficiência de marketing: With tailored insights into local consumer preferences and regional differences, SIS International helps businesses refine their marketing strategies, ensuring that their efforts resonate with the right audience.

Crescimento Acelerado e Inovação: By staying ahead of emerging trends in sectors like digital transformation and infrastructure development, SIS empowers businesses to innovate and grow faster in Kazakhstan’s rapidly changing market.

ROI aumentado: With data-driven strategies and in-depth market analysis, businesses can optimize their investments, ensuring higher returns and sustainable growth in Kazakhstan’s diverse economy.

Sobre SIS Internacional

SIS Internacional oferece pesquisa quantitativa, qualitativa e estratégica. Fornecemos dados, ferramentas, estratégias, relatórios e insights para a tomada de decisões. Também realizamos entrevistas, pesquisas, grupos focais e outros métodos e abordagens de Pesquisa de Mercado. Entre em contato conosco para o seu próximo projeto de pesquisa de mercado.