Pesquisa de mercado nas Maldivas

As Maldivas são um país insular do sul da Ásia localizado no Oceano Índico. As ilhas ficam a sudoeste da Índia e do Sri Lanka. As Maldivas consistem principalmente em 26 atóis que abrangem uma área de pelo menos 115 milhas quadradas. É a terceira nação que corre maior risco devido às inundações causadas pelas mudanças climáticas.

What Is Market Research in the Maldives?

Market research in the Maldives focuses on understanding the tourism-driven economy of this island nation, which is renowned for its luxury resorts and stunning natural beauty.

Key Aspects:

• Economic Context: The Maldivian economy is heavily reliant on tourism, making it crucial for businesses to understand traveler preferences and behaviors.
• Metodologias: Both qualitative (interviews, focus groups) and quantitative (surveys) methods are utilized to gather insights on tourist experiences and local consumer behavior.
• Desafios: Geographic dispersion of islands and seasonal fluctuations in tourism can complicate data collection efforts.
• Benefícios: Effective market research helps businesses tailor their offerings to meet the needs of both tourists and local residents, enhancing customer satisfaction and loyalty.

Why Is Market Research in the Maldives Important?

Market research in the Maldives is key to studying the country’s dependence on luxury tourism and its niche appeal to high-end travelers. Understanding consumer preferences in this sector, from eco-tourism to luxury resorts, enables businesses to tailor their offerings and meet the expectations of international tourists.

Additionally, market research in the Maldives helps businesses navigate the regulatory and environmental policies that are essential in a market focused on sustainability and environmental preservation. With limited natural resources and increasing environmental concerns, businesses must align with local policies and market conditions to ensure success.

Principais indústrias

A pesca é o maior setor da nação insular e o seu principal produto de exportação são os frutos do mar.

Tourism is the second-largest industry, making up almost 25 percent of the country’s GDP. The islands now have more tourism prospects, to a large extent, because Chinese tourists are coming back. This turn of events has undoubtedly led to growth forecasts over the next few years. Tourism has boosted the country’s fledgling cottage industries, such as lacquer work, mat weaving, coir rope making, and handicrafts.

Agriculture and manufacturing continue to play a lesser role. One constraint is the lack of arable land, and the other is the shortage of domestic labor. New industries that have emerged include printing and the production of PVC pipes.

Bairros

Macho

A capital das Maldivas foi construída em um padrão de grade moderno. No entanto, apresenta grande parte da cultura e do património das ilhas. Male tem belas mesquitas, monumentos antigos e grandes museus.

Hulhumale

Hulhumale blends ancient and modern building techniques. It lies south of the North Male Atoll and boasts stunning beaches, palm trees, turquoise water, and scenic beauty.

Cidade de Addu

Addu City é a cidade mais ao sul das Maldivas e é um local deslumbrante para explorar. Possui seis lindas praias e também é conhecida pela verdadeira experiência gastronômica das Maldivas.

Tendências

O Banco Mundial classifica a economia das Maldivas como de rendimento médio-alto. Esta classificação deve-se ao rápido crescimento dos seus sectores das pescas e do turismo. No entanto, o país ainda enfrenta um grande e crescente défice fiscal. Os especialistas esperam que o investimento em infra-estruturas seja o pilar central da recuperação. Vários grandes projetos destinados à construção de novos resorts estão em andamento. Há também um que visa expandir a capacidade do Aeroporto Internacional de Hanimaadhoo.

Benefícios e pontos fortes no mercado

Maldives have maintained a steady pace of development over the last few decades. There are many reasons to invest in these islands, including:

• Registro comercial perfeito via Invest Maldives
• Programa de parceria público-privada
• Programas especiais para investidores estrangeiros
• Capacidade de repatriar receitas e lucros de capital
• Isenção de taxas alfandegárias para grandes projetos
• Vistos de residente corporativo e de negócios garantem facilidade de entrada
• Liberdade de utilizar gestores estrangeiros, bem como trabalhadores técnicos e não qualificados
• Arbitragem estrangeira permitida para solução de controvérsias
• Sem restrições cambiais
• Locações longas de terrenos (até 99 anos)

Base de Consumidores

The Maldives is home to around 540,000 people dispersed across 185 of its 1190 islands. The main imports are electronic goods and fuel. Due to an increase in mean years of schooling, the country has moved from low to high human development. Life expectancy has improved, and so has per capita gross national income.

As ilhas exteriores ainda precisam de ser desenvolvidas. As pessoas têm baixo acesso e qualidade à educação e aos serviços de saúde.

Razões para expandir seus negócios nas Maldivas

The Maldives offers an array of business incentives. The government also supports foreign investment. You will find many sectors in the economy where you can invest, such as accounting, resort management, and banking. The corporate tax rate is low, and the political environment is stable.

How SIS International’s Market Research in the Maldives Helps Businesses

SIS Internacional provides comprehensive pesquisa de mercado in the Maldives to help businesses thrive in this unique and growing market. The Maldives, known for its thriving tourism industry and strategic location, offers many opportunities, and SIS International’s expertise ensures businesses make informed decisions that lead to success. Here are the key benefits of working with SIS in the Maldives:

• Planejamento Estratégico Aprimorado: Our market research in the Maldives delivers detailed insights into the local economy, tourism trends, and regulatory landscape, allowing businesses to plan their strategies effectively and align with market conditions.
• Aumento da receita: By identifying growth opportunities in sectors like luxury tourism, real estate, and eco-tourism, we help businesses maximize revenue potential and capture market share in the Maldives.
• Redução de risco: Navigating local regulations and market entry challenges can be difficult. SIS International provides expert guidance on compliance and risk management, ensuring smooth operations in the Maldives.
• Melhor eficiência de marketing: Understanding the preferences and behaviors of local and international tourists is crucial in the Maldives. Our market research in the Maldives helps businesses refine their marketing efforts, ensuring that campaigns resonate with the right audiences.
• Crescimento Acelerado e Inovação: The Maldives offers opportunities in sustainable tourism, hospitality, and environmental innovation. SIS International helps businesses stay ahead of market trends and accelerate growth in these high-potential sectors.
• ROI aumentado: By focusing on delivering actionable insights and tailored strategies, SIS ensures that businesses investing in the Maldives maximize their return on investment, leading to long-term success.

Sobre SIS Internacional

SIS Internacional oferece pesquisa quantitativa, qualitativa e estratégica. Fornecemos dados, ferramentas, estratégias, relatórios e insights para a tomada de decisões. Também realizamos entrevistas, pesquisas, grupos focais e outros métodos e abordagens de Pesquisa de Mercado. Entre em contato conosco para o seu próximo projeto de pesquisa de mercado.