Pesquisa de mercado da indústria de serviços financeiros

The financial services industry is at a turning point – and financial services industry market research is critical for companies looking to stay competitive, anticipate trends, and unlock new growth opportunities.

Why Financial Services Industry Market Research Matters

Market research helps financial institutions:

✅ Understand customer expectations and evolving financial needs.
✅ Monitor competitors and benchmark performance.
✅ Navigate regulatory changes and compliance challenges.
✅ Identify investment and expansion opportunities in emerging markets.
✅ Leverage technological advancements to enhance customer experiences.

Key Trends in Financial Services Industry Market Research

1. Digital Transformation and FinTech Disruption

Technology is revolutionizing financial services. AI-powered robo-advisors, blockchain for secure transactions, and mobile banking apps are changing how consumers interact with financial institutions. Banks and financial firms must embrace digital innovation or risk falling behind.

🔹 Key Digital Trends:

• AI-driven chatbots and virtual assistants for customer service.

• Robo-advisory platforms offering automated financial planning.

• Blockchain technology for secure, transparent transactions.

• Contactless payments and mobile-first banking experiences.

2. The Rise of Open Banking and API Integration

Consumers demand seamless banking experiences. Open banking and API-driven financial ecosystems allow third-party providers to develop innovative financial products and services.

✅ Benefits of Open Banking:

• Faster, more personalized financial services.

• Secure data-sharing between institutions for enhanced decision-making.

• Greater competition, leading to better financial products for consumers.

3. Shifts in Consumer Behavior and Expectations

Customers today expect on-demand, frictionless financial services. Market research reveals a growing demand for:

• Personalized financial solutions tailored to individual needs.

• Sustainable and ethical banking options.

• Real-time access to financial insights and account management.

4. Cybersecurity and Data Privacy Regulations

With the rise of digital finance comes the increasing risk of cyber threats. Market research highlights growing investments in fraud detection, biometric authentication, and regulatory compliance to ensure financial security.

💡 Key Areas of Focus:

• AI-powered fraud detection systems.

• Multi-factor authentication (MFA) for secure transactions.

• Regulatory frameworks like GDPR and CCPA shaping data privacy.

5. Growth of Alternative Financial Services

Traditional banking is no longer the only option. Peer-to-peer (P2P) lending, decentralized finance (DeFi), and non-traditional banking models are gaining traction, offering consumers more financial choices.

🚀 Tendências emergentes:

• Buy Now, Pay Later (BNPL) solutions reshaping credit markets.

• Cryptocurrency and DeFi platforms challenging traditional banks.

• Embedded finance, where financial services are integrated into non-financial platforms.

Banco de varejo

O mercado bancário de retalho tem visto mais ênfase na prestação de serviços bancários acessíveis. As empresas também estão prestando mais atenção à gestão do relacionamento com o cliente. Também impulsionando o crescimento está a introdução de serviços bancários móveis e pela Internet.

Pagamentos móveis

Mobile payments first came into demand in 2014 with the introduction of Apple Pay on iPhones. Android Pay, Samsung Pay, and Microsoft Wallet soon followed, and competitors lost no time rolling out mobile wallet platforms of their own. 

Issuers must now provide these new forms of payment in a challenging marketplace. The stakes are also higher. The average data breach now costs around $4 million. The General Data Protection Regulation (GDPR) will likely increase this cost.

Pesquisa de gestão de risco

O mundo moderno tem vários desafios. Estes desafios incluem o terrorismo, o cibercrime, os choques geopolíticos e os fenómenos climáticos extremos. Também estão ocorrendo convulsões significativas nos negócios. Tamanho, experiência e escala não são mais os únicos preditores do sucesso de uma empresa. Airbnb, Uber e outros novos participantes estão a eliminar os seus maiores concorrentes. As empresas precisarão encontrar novas maneiras de operar para evitar o fracasso.

Crescentes tendências digitais em finanças

AI and the blockchain continue to disrupt the financial services industry. These trends will impact the marketing, sales, wealth management, investment, and compliance sectors. Businesses are in a critical phase. Companies are moving towards real growth in cognitive computing.

Pesquisa de mercado de cartão de crédito

In recent times, the market has seen the launch of several brand-issued credit cards. Examples include The Uber Visa and Amazon Prime Rewards Signature Visa card. Another brand issued card is Starbucks Visa. If rewards are good enough, clients will usually sign up. Retailers often view a branded card as a way to capitalize on customer loyalty. Soon, analysts expect more brands will launch their cards.

Consultores Financeiros, Investidores

Todo o setor de consultoria financeira está se tornando mais complexo. Os planos de reforma estão a afastar-se do modelo de benefícios definidos. Os planos de contribuição definida para financiar a reforma dos trabalhadores são agora padrão. Os planejadores financeiros devem planejar para o indivíduo e seu cônjuge. Eles também precisam lidar com o planejamento financeiro dos alunos em idade universitária de seus clientes.

Investors may see faster growth in the US economy due to the recent cuts in taxes and public spending. These measures can also halt economic expansion if they do not bring about gains in productivity. Experts expect emerging market growth to quicken, particularly in Europe.

Final Thoughts from Ruth Stanat, CEO of SIS International Research

O financial services industry is evolving faster than ever. Companies that rely on outdated models and slow adoption of technology risk falling behind. Market research isn’t just an option—it’s a necessity for financial institutions looking to stay competitive.

No Pesquisa Internacional SIS, we provide comprehensive financial market intelligence, competitive benchmarking, and strategic foresight to help financial firms navigate industry disruptions and seize new opportunities.

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