These are exciting times to do business. Why? Times are changing, and so are the rules. Companies that sense emerging trends and adapt to the evolving mindset of today’s consumers will survive and thrive in the years ahead.

In today’s fast-paced world, businesses compete fiercely for a share of consumers’ wallets: How can a company truly understand its consumers and their needs? This is where consumer market research comes in. It’s more than just a set of data points; it’s the heartbeat of successful businesses… But, what exactly is consumer market research, and why should it matter to any company? Let’s find out!

O que é pesquisa de mercado consumidor?

A pesquisa de mercado consumidor visa analisar os consumidores-alvo das empresas. É a arte e a ciência de compreender as preferências, motivações, comportamentos e padrões de compra dos consumidores. Esta pesquisa frequentemente emprega métodos qualitativos (como grupos focais ou entrevistas individuais) e métodos quantitativos (como pesquisas ou análise de dados).

At its core, it offers insights into what consumers think about a product or service, their experience, and how they perceive its value. It also delves into their lifestyle, cultural influences, and even psychological triggers influencing their purchase decisions. Without this in-depth understanding, businesses might be shooting in the dark, hoping their products or campaigns resonate with an audience they don’t fully comprehend.

Além disso, a pesquisa de mercado consumidor não é estática. As preferências dos consumidores evoluem, surgem novas tendências e a dinâmica do mercado muda. Para acompanhar o ritmo, as empresas devem atualizar continuamente a sua compreensão do cenário do mercado.

Por que a pesquisa de mercado consumidor é importante?

Consumer market research is vital for businesses aiming to understand and meet their target audience’s evolving needs and preferences. It provides valuable insights into consumer behavior, purchasing patterns, and trends, allowing businesses to tailor their products and services accordingly.

Furthermore, staying ahead in a competitive marketplace requires a deep understanding of the target market. Consumer market research helps businesses identify emerging trends and opportunities, enabling them to innovate and differentiate their offerings.

Additionally, with consumer expectations constantly changing, businesses must adapt to stay relevant. Consumer market research gives businesses the necessary data to make informed product development and positioning decisions.

Quem usa pesquisa de mercado de consumo

Empresas across industries rely on consumer market research to identify market opportunities, assess the competitive landscape, and refine their product offerings to better meet consumer needs and preferences.

Marketing teams within these companies use consumer market research to segment their target market, develop targeted messaging, and determine the most effective channels to reach their audience.

Product development teams leverage consumer market research to identify gaps in the market, gather feedback on existing products, and develop new products that address consumer needs.

Sales teams use consumer market research to understand consumer buying behavior, identify potential customers, and tailor their sales approach to meet the needs of different consumer segments.

Revendedores rely on consumer market research to understand shopping habits, preferences, and trends. This enables them to optimize their product assortment, pricing strategy, and store layout. Retailers can create a more personalized shopping experience by analyzing consumer data, driving customer loyalty and repeat purchases.

Investidores use consumer market research to assess market trends, evaluate the potential success of new ventures, and make informed investment decisions. By understanding consumer preferences and market dynamics, investors can identify lucrative investment opportunities and mitigate risks.

Fatores críticos de sucesso para uma pesquisa de mercado consumidor bem-sucedida

Alcançar resultados significativos a partir de pesquisas de mercado de consumo requer planejamento e execução cuidadosos. Aqui estão alguns fatores críticos de sucesso a serem considerados:

• Coleta de dados de qualidade: A qualidade dos dados recolhidos tem um impacto significativo na validade e fiabilidade dos resultados da investigação. A utilização de métodos rigorosos de recolha de dados, tais como inquéritos, entrevistas e grupos focais, e a garantia de tamanhos de amostra representativos são fundamentais para obter informações precisas sobre os comportamentos e atitudes dos consumidores.
  
• Análise Eficaz: Analyzing research data effectively requires robust analytical techniques and tools. Whether quantitative analysis using statistical methods or qualitative analysis using thematic coding, applying appropriate analytical approaches helps uncover meaningful patterns, trends, and correlations in the data.
  
• Insights acionáveis: The ultimate goal of consumer market research is to generate actionable insights that drive business decisions. Presenting research findings, concisely, and actionable, accompanied by recommendations and implications for decision-making, empowers stakeholders to take informed actions based on research insights.
  
• Aprendizado contínuo: Consumer preferences and market dynamics evolve over time, requiring businesses to continuously monitor and adapt their research strategies. Embracing a culture of constant learning and iteration and leveraging feedback from research findings to refine strategies and approaches ensures research efforts remain relevant and impactful in an ever-changing market environment.

Resultados esperados dos serviços de pesquisa de mercado de consumo da SIS International

O SIS fornece insights acionáveis e resultados tangíveis para empresas que buscam compreender seu público-alvo e a dinâmica do mercado. Aqui estão os resultados esperados que as empresas podem esperar dos serviços de pesquisa de mercado consumidor da SIS International:

• Informações abrangentes: SIS Internacional conducts in-depth research to provide businesses with extensive insights into consumer preferences, behaviors, and trends. We deliver a holistic understanding of the target market and key drivers influencing consumer decisions.
  
• Recomendações Estratégicas: SIS offers recommendations tailored to the business’s objectives and market context. We provide actionable insights that inform strategic decision-making and drive business success.
  
• Inteligencia competitiva: We help businesses gain a competitive edge by providing insights into competitor activities, market positioning, and emerging trends.
  
• Validação de Mercado: Before launching new products or entering new markets, businesses can rely on SIS International’s market validation services to assess market demand, viability, and potential barriers to entry.
  
• Segmentação de clientes: SIS International helps businesses segment their target audience based on demographic, psychographic, and behavioral attributes.
  
• Impacto mensurável: Our experts are committed to delivering measurable impact and tangible outcomes for their clients. Through rigorous performance tracking, monitoring, and evaluation, SIS International ensures that its consumer market research services drive value in terms of revenue growth, market share expansion, and competitive differentiation.

Soluções de pesquisa de mercado de consumo

Consumer Market Research can help these businesses by uncovering the needs of a prospective target market. Companies can use market research to test opinions, attitudes, usage, and behaviors.

They can also use it to gain insight into the competition or new opportunities. Market research helps firms to gauge the thought processes of the consumer. Analysts use several methods, including the following:

• Grupos de foco: Researchers can conduct focus groups as a type of qualitative research. They gather a group of people and ask them about their attitudes toward a product, concept, or idea. The focus group format has several advantages. It’s a low-cost method, and candidates are more likely to be forthright. It is handy for project evaluation and needs assessment purposes.
  
• Entrevistas aprofundadas ou individuais: Market researchers use this tool to collect data from consumers of rival products, when their client needs an expert opinion, when gauging high-level executives, business owners, and critical opinion influencers, and for community leaders, specialists, and technicians. In-depth interviews help gain insights from experts on any delicate topic.
  
• Entrevistas em vídeo on-line: Researchers can now use FaceTime, Skype, and similar platforms to interview participants. Video interviewing offers a real-time connection. It is cost-effective. Thus, researchers can increase the variety of samples. Online interviews work well as a complement to face-to-face interviews.
  
• Entrevistas por telefone: Researchers carry out telephone interviews over the phone as their name suggests. They can use them as in-depth interviews using a topic guide. Researchers also use telephone interviews for quantitative research. They can conduct the interviews via a CATI (Computer Aided Telephone Interviewing) system. This method allows the researcher to upload responses right away for analysis.
  
• Pesquisas on-line: Researchers favor this method for many reasons. It’s easy to profile prospective respondents to ensure they’re right for the survey. It’s also a cost-effective method. Researchers can cross-link the information received with qualitative data. Online surveys also make it easy to interview hard-to-reach respondents.

O que nós fazemos

Since 1984, we’ve specialized in essential areas of consumer products, electronics, energy, cosmetics, pharma, automotive, travel, and more. Through advanced Global Market Research, our business allows companies to connect with and retain their target customers.

Entendemos que navegar no cenário empresarial contemporâneo é complexo. Nossas sofisticadas metodologias de pesquisa, análise de dados e inteligência e insights incomparáveis sobre mercados, culturas e mentalidades de consumidores em constante mudança podem fazer a diferença para sua empresa e posicioná-la bem para ter sucesso nesta era nova e desafiadora.

Technological advancements and changing customer demands have required businesses around the globe to evolve instantaneously to keep pace and remain relevant. SIS is ever-vigilant to changing trends and times. The next generation has its ideas and requirements, which must be addressed by companies serious about survival in this millennium. Allow SIS International Research to be your bridge to better business in this time of incredible opportunity.

SIS cobre uma ampla gama de setores para pesquisa de consumo

O Focus Group Online é um método no qual os entrevistados e o moderador discutem tópicos por meio de áudio, vídeo ou chat. Os clientes também podem observar em tempo real. Os profissionais B2B estão ocupados e esse método pode ser mais conveniente.

Outra vantagem do grupo focal online é que ele pode reunir entrevistados em vastas regiões geográficas, o que pode ser particularmente útil em nichos de indústrias especializados. Os grupos online podem ser uma forma econômica, conveniente e eficiente de gerar insights qualitativos.

Need more information about Consumer Market Research? Contact us now

Localização de nossas instalações em Nova York

11 E 22nd Street, andar 2, Nova York, NY 10010 T: +1(212) 505-6805

Sobre SIS Internacional

SIS Internacional oferece pesquisa quantitativa, qualitativa e estratégica. Fornecemos dados, ferramentas, estratégias, relatórios e insights para a tomada de decisões. Também realizamos entrevistas, pesquisas, grupos focais e outros métodos e abordagens de Pesquisa de Mercado. Entre em contato conosco para o seu próximo projeto de pesquisa de mercado.