Pesquisa de mercado de pensamento de design

Design thinking starts with a precise objective to solve a problem for the customer. Designers develop numerous iterations of solutions, ideas and prototypes to tackle intricate problems in a manner that provides value benefits the end user.  It is a discipline that uses designer techniques and sensibility to match consumer needs with new technologies.

A ascensão da pesquisa de mercado do Design Thinking

Coca-Cola, Apple, Nike, IBM, Whirlpool, and Procter & Gamble are all design-led companies.  Because of the extraordinary success rate of these corporations, design has progressed beyond making objects. Organizations now want to learn how to think like designers and employ design principles in their workplaces.

Ao tornar as soluções reais para os clientes por meio de peças teatrais, filmes, modelos e estímulos emocionais, os insights obtidos são mais profundos e valiosos. O design thinking também elimina o risco das inovações ao compreender suas vantagens mais profundamente, antes de investing in any launch activities. Organizations can increase innovation success rates and improve creative delivery with a design thinking-led approach.

Usos práticos da pesquisa de mercado de Design Thinking

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O design thinking pode ser aplicado a qualquer processo, independentemente do tamanho ou escala. Quando utilizado para pesquisas de mercado, permite que as empresas pensem como clientes e identifiquem suas reais necessidades.

For example, upgrading poor-quality photos on a website, and changing a website’s rating system can fundamentally transform the online experience on popular websites.   It can transform a customer experience from a lackluster transactional experience to one that passionately connects with customers’ hearts.

To inspire design, guidance, and action, we conduct:

• Etnografia
• Cocriação
• Grupos de foco
• Entrevistas aprofundadas

The beauty of design thinking market research is that it is forward-thinking and aims to create a better future, in addition to solving a single problem.   

Por que a pesquisa de mercado de Design Thinking é importante?

O Instituto Hasso-Plattner de Design de Stanford, coloquialmente denominado d.school, propôs um modelo de cinco fases de design thinking:

• Tenha empatia – com os consumidores
• Definir – as necessidades dos consumidores (seus problemas e insights para resolvê-los)
• Idealizar – desafiar suposições e apresentar ideias e soluções criativas e inovadoras
• Protótipo – projete soluções viáveis e reais
• Teste – as soluções

This five-step model emphasizes the human element. It begins with companies listening to the consumers to find out what their needs are and developing solutions to make life easier for them. The solutions are carefully modeled and tested to ensure that the end user is satisfied.

Um dos melhores exemplos da utilização deste processo é a Apple Inc., que tem fornecido consistentemente um conjunto de produtos desejados instantaneamente ao longo da última década e meia – iPod, iPhone, iPad, iMac – tornando-a a maior empresa do mundo em termos de mercado. capitalização e consolidando-a como uma grande marca de todos os tempos.

Why Design Thinking Market Research Can Be Useful

In the face of growing uncertainty, the old tools of planning and analysis as a marketing effort or a method to manage business are less and less efficient. Marketing also faces uncertainty, and as a discipline,is too dependent on “best practices” that are becoming less effective or relevant. Design thinking is excellent because businesses can apply the same methods to other challenges that aren’t interactive or physical.

Os tempos mudaram. Os estilos de comunicação mudaram. O comportamento do consumidor mudou. As empresas devem acompanhar essas mudanças se quiserem se manter atualizadas. O design thinking enfrenta os desafios dos novos estilos de comunicação e do comportamento moderno do consumidor e os torna gerenciáveis, permitindo que as empresas vejam as questões centrais.

Design thinking offers researchers a more profound understanding of their customers as individuals, because of its human-centered, iterative approach to the difficulties they experience and its emphasis on making innovative concepts feel real.

Isso possibilitou o surgimento do desenvolvimento de produtos e do design de pesquisa práticos e intuitivos.