新加坡的市场研究

Through comprehensive market research, businesses can gain the insights they need to identify opportunities, understand customer needs, and develop strategies that resonate with their target audience in Singapore.

What makes market research a critical tool for business success in Singapore today? With rapid changes in consumer preferences and a highly competitive business environment, market research in Singapore helps companies identify emerging trends, understand their target audience, and make data-driven decisions.

What Is Market Research in Singapore?

新加坡的市场研究旨在了解这个全球商业中心，并帮助企业做出明智的商业决策。无论公司是想进入新加坡市场、推出新产品还是评估潜在的增长机会，市场研究都能提供必要的数据和见解来指导这些战略。 

为什么在新加坡进行市场调查很重要？

Singapore’s consumers are well-informed and discerning and have high expectations for quality and service. Therefore, market research provides valuable insights into consumer preferences, behaviors, and expectations, enabling businesses to tailor their offerings accordingly.

此外，新加坡经济的特点是开放和与全球市场的融合。这意味着新加坡的趋势往往可以预示更广泛的区域甚至全球的变化。 

In any case, market research in Singapore offers a range of benefits. These benefits can significantly enhance a company’s ability to navigate the Singaporean market effectively. Some of these benefits include:

• 了解消费者偏好： 新加坡人口多元化且国际化，其喜好各异且复杂。市场研究有助于企业了解这些偏好，从而定制产品和服务以满足不同消费群体的特定需求。

• 竞争分析： 新加坡的市场研究使企业能够深入了解竞争格局。这些知识对于制定战略以区别于竞争对手并确定他们可以获得竞争优势的领域至关重要。

• 风险管理： Conducting market research in Singapore helps identify potential risks and challenges in the Singapore market. Understanding these risks enables businesses to develop strategies to mitigate them effectively.

• 长期战略规划： Market research in Singapore provides valuable data and trends that are essential for long-term strategic planning. Businesses can use these insights to anticipate future market developments and align their long-term strategies accordingly.

• 增强客户体验： Businesses can enhance the customer experience by understanding consumer expectations and feedback. This is particularly important in Singapore, where consumer expectations for service quality are high.

企业应何时在新加坡进行市场调查？

确定在新加坡进行市场调研的适当时机至关重要，以确保他们获得的见解具有相关性和可操作性。在以下几个关键情况下，市场调研尤为重要：

• 进入新加坡市场之前： 这项初步研究提供了对市场可行性、消费者行为、竞争格局和监管环境的见解，这对于制定有效的市场进入策略至关重要。

• 推出新产品或服务时： Market research is essential to understanding potential consumer response. It helps assess market readiness, potential demand, and consumer preferences, enabling businesses to tailor their offerings for maximum impact.

• 响应市场或经济变化： 新加坡市场可能会受到全球经济趋势、技术进步和消费者行为转变的影响。在此期间进行市场研究可使企业了解这些变化的影响并相应地调整其战略。

• 为了持续改进和创新： 定期进行市场调研对于持续的业务成功和创新至关重要。它可以帮助企业适应不断变化的消费者需求和偏好、新兴市场趋势以及新的增长和改进机会。

• 重大营销活动之前： 有效的营销活动以对目标受众的深入了解为基础。在开展重大营销活动之前进行市场调研可确保营销活动具有针对性并引起新加坡消费者的共鸣。

新加坡的主要产业

新加坡的经济拥有多元化的关键行业，塑造了这个全球金融中心的市场。

• 金融服务： Singapore is a global financial center with a robust banking and finance industry. Major players include DBS Bank and OCBC Bank, which are known for their extensive range of financial services.

• 生物技术和制药： 新加坡的生物科技和制药业蓬勃发展，吸引着全球公司前来研发。莱佛士医疗集团等本地公司和葛兰素史克 (GSK) 等国际公司在新加坡都有大量业务。

• 旅游与酒店业： 旅游业是新加坡的主要产业，新加坡因其文化多样性和现代化景点而成为热门旅游目的地。滨海湾金沙和圣淘沙名胜世界是酒店和休闲行业的顶级企业。

• 制造和电子： 制造业，尤其是电子制造业，是新加坡经济的重要贡献者。伟创力和 ST Engineering 等公司涉足从电子到航空航天工程等广泛的制造领域。

• 运输和物流： 新加坡是重要的航运和物流中心。新加坡港务集团 (PSA Singapore) 和海皇轮船 (NOL) 等公司是该领域的主要参与者，为全球供应链做出了重大贡献。

• 清洁能源和可持续性： 新加坡越来越重视清洁能源和可持续实践。胜科工业和吉宝企业等公司在可再生能源计划和可持续城市发展方面处于领先地位。

• 电信： Singapore’s telecommunications sector is highly developed, with companies like Singtel and StarHub providing a wide range of services, from mobile and broadband to digital solutions.

• 零售： 零售业蓬勃发展，本地和国际品牌并存。FairPrice 和 Sheng Siong 等公司是超市和大卖场领域的重要参与者。

我们当前的市场回顾和建议

We recommend that businesses leverage digital channels to reach consumers who are increasingly engaged online. The rise of e-commerce and digital platforms offers significant opportunities for companies to connect with their audience in more personalized ways. Additionally, we consider it essential for businesses to understand the diverse consumer preferences across different segments in Singapore, as this can vary widely depending on factors like age, income, and lifestyle.

新加坡市场的主要参与者

在新加坡充满活力且竞争激烈的市场中，有几家公司脱颖而出，成为重要参与者，对各自的行业产生了重大影响，并为该国的经济增长做出了贡献。 

• 星展银行： DBS Bank has a significant presence in Singapore and is known for its innovative banking solutions and strong focus on digital transformation.

• Singapore Airlines: Singapore Airlines is the flag carrier of Singapore and is renowned for its exceptional service quality and operational excellence. 

• 新加坡电信： 新加坡电信是新加坡最大的电信公司，提供移动、互联网和数字解决方案等广泛的服务。 

• 丰益国际（Wilmar International）： 丰益国际作为全球最大的农业综合企业之一，对新加坡经济有着重大影响力。

• 吉宝企业： 吉宝企业是一家业务多元化的企业集团，涉及岸外与海事、房地产、基础设施和投资等多个领域，在新加坡的经济发展中发挥着关键作用。

• 莱佛士医疗集团： 莱佛士医疗集团是新加坡领先的综合医疗保健提供商，提供全方位的医疗服务，并已将业务扩展到亚洲其他国家。

• 胜科工业： 胜科工业是一家领先的公用事业和海洋集团，业务涉及能源和水利领域。该公司也是新加坡可持续能源和水利管理领域的领军企业。

新加坡主要旅游景点

新加坡有许多旅游景点，吸引着来自世界各地的游客。这些景点不仅彰显了新加坡独特的文化和建筑遗产，而且在其蓬勃发展的旅游业中发挥着重要作用。

• 滨海湾金沙： Marina Bay Sands is a landmark in Singapore. It is known for its iconic design, luxury hotel, and SkyPark, which offers panoramic views of the city. It also houses a large shopping mall, a museum, and several dining options.

• 滨海湾花园： This futuristic park, famous for its Supertree structures and the Cloud Forest Dome, is proof of Singapore’s innovative approach to urban green spaces. 

• 圣淘沙岛： 圣淘沙岛是一个度假胜地，拥有海滩、主题公园和新加坡环球影城、SEA 水族馆和水上探险乐园等景点。它是家庭和冒险爱好者的最爱。

• 新加坡动物园和夜间野生动物园： 新加坡动物园和毗邻的夜间野生动物园提供独特的野生动物体验。动物园以其开放式围栏而闻名，而夜间野生动物园则是一座夜间公园，各种动物都生活在自然的夜间栖息地中。

• 新加坡国家美术馆： 该美术馆坐落在两座国家纪念碑内，展示了新加坡和东南亚最大的现代艺术公共收藏。

城邦的社区

新加坡的财富体现在城市的建筑和生活方式上。随着新加坡工业的蓬勃发展，世界各地的人们纷纷涌向新加坡，体验这个城市国家提供的各种服务。新加坡的社区都维护良好、充满活力，每个社区都拥有独特的资产。

A popular area in Singapore is Holland Village, a neighborhood with European roots. Holland Village is frequented for its shophouses and eateries. Still, it also has residential areas, some of which are owned by the Singapore government and rented out to businesses and private individuals.

Rich in cultural history and establishments, Geylang Serai represents the local heritage. The cuisine and architecture in this neighborhood are attractive to culture enthusiasts, and the bustling wet markets are a center for socialization in Singapore.

The wet markets of Geylang Serai are some of the biggest and busiest in Singapore. Business is active all year round, satisfying the demand for products bought and sold by the resident Malays, Chinese, Indians, Arabs, and others.

Raffles Place is the core of the commercial scene in the Financial District of Singapore. It includes the UOB Plaza, One Raffles Place, Republic Plaza, The Fullerton Hotel Singapore, and more.

趋势、消费与贸易：东南亚门户

Singapore has intricate ties in many global industries, demanding connections online. The country’s population’s active use of social media reflects this demand for both business and pleasure. YouTube is the top social media platform in Singapore, followed by WhatsApp, Facebook, and Instagram.

新加坡人在网上的曝光影响了消费者的行为。新加坡人非常注重品牌，对自己熟悉的产品非常忠诚。新加坡 80% 以上的千禧一代已经大量使用网上购物。人们正在适应更健康的生活方式，从而推动对健康食品和产品的需求增加。

新加坡经济资源匮乏，依赖全球化发展，因此促进国际商业和关系。电子商务是新加坡经济中蓬勃发展的行业，是通往东南亚的实体和虚拟门户。驻扎在新加坡的国际总部将可以访问新加坡的区域总部，实现全球贸易流通。

新加坡的市场研究机会

新加坡为企业提供了大量利用市场研究的机会。这些机会是由这个城市国家独特的市场特征推动的，包括其技术进步、经济多样性和战略位置。

• 利用技术进步： Singapore’s advanced digital infrastructure and high technology adoption rate offer businesses opportunities to use innovative market research tools. These include big data analytics, social media insights, and online consumer behavior analysis.

• 探索利基市场： 新加坡市场发展成熟，包含各种细分市场。市场研究可以帮助企业识别和了解这些细分市场，从而提供有针对性和专业化的产品机会。

• 了解消费者对可持续性的态度： 随着新加坡对可持续发展的关注度日益提高，市场研究可以帮助企业了解消费者对环保实践和产品的态度，使他们能够使其战略与消费者的期望和监管标准保持一致。

• 利用电子商务和数字化转型趋势： 随着电子商务和数字化转型的持续增长，新加坡的市场研究可以深入了解在线消费者的行为、偏好和期望，帮助企业优化其数字战略。

新加坡市场研究的挑战

不幸的是，新加坡的市场研究也面临着一系列挑战。这些挑战源于新加坡独特的市场动态、文化多样性和高度竞争的环境。

• 市场竞争激烈： 新加坡市场以各行各业竞争激烈而闻名。这种激烈的竞争环境使得企业难以脱颖而出，市场研究人员也难以发现能够带来竞争优势的独特见解。

• 市场规模小： The relatively small size of the Singapore market compared to larger countries can be a challenge, particularly for businesses used to operating in larger markets. To effectively capture consumer insights, market research must be more targeted and strategic.

• 消费者期望值高： 新加坡消费者对产品质量、服务标准和品牌体验有着很高的期望。通过市场研究了解并满足这些高期望对企业来说可能具有挑战性。

• 法规遵从性： 适应新加坡严格的监管环境，尤其是数据保护和隐私法，对市场研究来说是一项挑战。在进行有效研究的同时确保合规，需要彻底了解当地的法律法规。

SWOT Analysis of Market Research in Singapore

优势

• Diverse and Sophisticated Consumer Base: Singapore’s population is diverse, well-educated, and tech-savvy, making it an ideal environment for businesses to thrive through targeted market research.
• 支持性商业环境: The government actively supports businesses with initiatives that foster innovation and growth, creating opportunities for companies to leverage market research effectively.

弱点

• High Operational Costs: Conducting market research in Singapore can be costly due to high wages, rental costs, and general operational expenses.
• 激烈的比赛: The highly competitive market makes it challenging for new businesses to stand out, even with thorough market research.

机会

• Growing Digital Adoption: The increased use of digital platforms provides businesses with opportunities to utilize online market research tools to gain real-time insights.
• Regional Expansion: Singapore serves as a hub for Southeast Asia, allowing businesses to use insights gathered locally to expand across the region.

威胁

• 经济不确定性: External economic factors, such as global trade tensions, can impact consumer behavior and market stability, affecting market research outcomes.
• Rapidly Changing Consumer Trends: Consumer preferences in Singapore can change quickly, requiring businesses to frequently update their market research to stay relevant.

How SIS International’s Market Research in Singapore Helps Businesses

SIS 国际 provides tailored market research solutions in Singapore that help businesses succeed in the country’s competitive market. By leveraging our deep understanding of the local market, we assist companies in making informed decisions and identifying opportunities for growth.

1. In-Depth Local Insights: We offer businesses valuable insights into the unique dynamics of the Singaporean market, helping them make informed decisions that resonate with their target audience.
2. 定制研究解决方案: Our market research in Singapore services are tailored to meet the specific needs of each client, ensuring that the insights provided are actionable and aligned with business objectives.
3. Advanced Research Methodologies: SIS utilizes advanced research methodologies to provide reliable data collection and analysis, helping businesses develop effective strategies.
4. Digital Expertise: With digital channels’ growing importance, we help businesses understand how to best utilize digital marketing and e-commerce to reach their audience in Singapore.
5. 消费者行为分析: SIS provides in-depth insights into consumer behavior, enabling businesses to create targeted products and services that meet the needs of Singaporean consumers.
6. 风险缓解: By identifying potential challenges and opportunities, our 市场调查 helps businesses minimize risks and make data-driven decisions that lead to success.
7. 切实可行的建议: Beyond data collection, we deliver actionable recommendations that help businesses achieve their goals and thrive in Singapore’s vibrant market.

关于 SIS 国际

SIS 国际 提供定量、定性和战略研究。我们提供决策所需的数据、工具、战略、报告和见解。我们还进行访谈、调查、焦点小组和其他市场研究方法和途径。 联系我们 为您的下一个市场研究项目提供帮助。