Most consultants see Sicily and think of postcards and old movies. I see a marketplace pulsing with undiscovered opportunities. Market research in Sicily is a high-stakes game of economic chess, where every move requires deep cultural intelligence and strategic precision. 

西西里岛为何重要？

西西里岛是意大利柑橘产量最多的岛。沙丁鱼和金枪鱼捕捞也是重要的出口产品。石油精炼位于岛的东南部。农业和工业分布在沿海地区。内陆地区也有很多旱作农业。建筑业也在这个岛上蓬勃发展。流动推销员在当地街道上用独特的叫卖声推销他们的商品是西西里岛的另一个独特之处。它们与露天市场和商店相得益彰。

城市、地区和社区

The region of Sicily has nine provinces. Almost 60 percent of the island’s population lives in Palermo, Catania, and Messina. Trapani and Agrigento are in the west, and Caltanissetta and Enna are in the center. Siracusa and Ragusa are in the east. Palermo is the capital, and Catania also contains central and regional government offices and the major centers of commerce. Various other entities also have their head offices in these two cities.

重点行业

One of Sicily’s leading industries is its fisheries. The island also produces chemicals, processed food, fertilizers, refined oil, and natural gas. Other exports are sulfur, ships, textiles, wine, leather goods, and forest products. The chief crops are barley, wheat, olives, and corn. Sicilians also grow almonds, citrus fruit, cotton, and wine grapes. In addition, they raise donkeys, mules, and sheep.

为什么企业需要西西里岛的市场调查？

You need 市场调查 to start and run a successful business. It tells you your customers’ wants and gives your business direction. Market Entry Research helps assess the following:

• 您的产品理念或业务是否可行
• 您的公司是否可以在西西里岛发展

在西西里开展业务的机会和关键成功因素

Your best shot for investing in Sicily is, of course, the tourism industry. Tourism supports a wealth of indirect economic activity. From small-scale vacation rentals to hotels, Sicily is a great investment opportunity. Moreover, you can score real estate at bargain prices. The island also has excellent air travel connections to all major European cities. The airports in Catania and Palermo connect almost everywhere.

Furthermore, Sicily has a stunning year-round climate. The island has a strong identity and people recognize its name: factors that are all in your favor. There would be potential to run anything from a street food tour to a bed and breakfast.

与西西里公司建立成功的业务关系是可能的。无论您是销售还是购买，都无关紧要。最好用意大利语书写所有通信以避免混淆。但要知道，即使在最佳条件下也会出现失误。最好提前尽可能详细地定义交易。您想要与之合作的人可能会在初次见面讨论业务之前尝试了解您。如果您拒绝一杯鸡尾酒或一杯咖啡，他们会认为这是不礼貌的，午餐时的讨论是常有的事。

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SIS 国际 提供定量、定性和战略研究。我们提供决策所需的数据、工具、战略、报告和见解。我们还进行访谈、调查、焦点小组和其他市场研究方法和途径。 联系我们 为您的下一个市场研究项目提供帮助。