买家角色市场研究

什么是买方角色市场研究？

买方角色市场研究是对理想客户的半虚构描述。它涉及了解客户的需求，这让您能够向合适的人推销产品。

为什么买方角色市场研究很重要？

This type of market research is crucial because it helps you understand your customers. It also helps you to get to know your prospective customers better. Plus, it helps you to tailor your content, message, and product development. It allows you to understand the different motivations and purchasing habits of customers. It also makes adjusting your services easier. In that way, you can meet customers’ specific needs, concerns, and behaviors.

买方角色市场研究对于市场细分也是必要的。通过细分，研究人员根据不同的特征将潜在客户市场划分为不同的组。客户会回复您发送的消息。因此，您必须确保您的市场使用买家的声音。这就是为什么您要投资进行适当的关键字研究，以确保您能用客户的语言说话。

如何进行买方角色市场研究

公司通过调查、焦点小组和访谈进行买方角色市场研究。

Research involves searching through your contacts database to discover trends that show how specific consumers find and use your content.

调查包括使用带有特定字段的表单。这些字段会捕获有关您网站上不同买家角色的重要信息。调查还涉及考虑您的销售团队的反馈。它们会为您提供有关他们最常接触的潜在客户的信息。它们还会对不同的客户类型进行概括。

Through Focus Groups, you and your team can interview prospects and customers. Focus Groups help you to find out what they love and enjoy about your product offering. Once you’ve gone through the research process, you’ll have raw data, which gives you insights into your potential and current customers. The next step is to identify patterns from the answers to your interview questions. Thus, you develop a main primary persona and share that persona with the rest of the company.

涉及的步骤

定义您的买方角色和目标市场。此步骤可让您发现目标受众并解释他们的行为。首先要创建潜在客户的虚构代表，例如年龄范围、位置和工作类型。这有助于了解他们的购买偏好。

Engaging with your audience. You’ll be able to get similar opinions about your products and services from customers. You can also get them from potentials. Engaging customers who recently purchased from you is ideal. They can relay their experience to you. Another tactic is to use your social media accounts to get various customers.
确定满足客户需求的最佳方法。产品品牌化至关重要。品牌的外观和个性将决定您的成功。

Researching your primary competitors. You can use Google and social media to search for industries and companies like your own. Have you identified your competitors? Do a SWOT analysis (strengths, weaknesses, opportunities, and threats) for each business. Take note of your competitors’ pricing. Also, look at and the display of their products and services. Then, do a thorough review of your customers. You will be able to address how your business can compete with other companies in a similar field. You can also identify the industry’s advantages and what trends you should consider.

好处

SIS 国际市场研究与战略

买方角色市场研究可帮助您了解受众的需求。它揭示了谁是您的产品或服务的依赖客户。

Another benefit is creating more Personalized Content for consumers. Such marketing personalization has many advantages. Thus, Buyer Persona Market Research plays a crucial role in increasing the effectiveness of your messaging.

此类研究的成果是什么？

市场研究 involves analyzing customers’ needs. The company is trying to solve these problems, so input from sources like your sales team and customers provides valuable insights. They show how the products can be better. Even potential customers and competitors can make a valuable contribution to product development.
客户是您产品的主要目标。因此，您最好考虑一下客户需要哪些信息来做出购买决定。您在哪里可以接触到这些客户？他们准备好接收您的信息了吗？了解这些问题的答案对于营销活动至关重要。

通过产品定位，您可以在消费者心中占据一席之地。这是让潜在客户了解您是谁以及您的产品能为他们做什么的一种方式。成功的产品定位可以促进产品和服务的销售。

价值主张承诺您的产品或服务将以有意义的方式帮助客户。这些好处应该是真实的。它应该定义您的产品并展示您与竞争对手的不同之处。

用例

买方角色市场研究有很多用途。您可以使用定性和定量研究以根据受众量身定制内容。您还可以使用这些指标来调整广告支出。

这些战略研究选项是您手中的利箭。您可以使用它们对您的角色进行排名。它们可以帮助您从买家那里获得最大收益。因此，它们可以让您改进产品、服务和盈利能力。

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关于 SIS 国际

SIS 国际提供定量、定性和战略研究。我们提供决策所需的数据、工具、战略、报告和见解。我们还进行访谈、调查、焦点小组和其他市场研究方法和途径。联系我们为您的下一个市场研究项目提供帮助。