设计研究公司

SIS 为设计和创新公司提供市场研究。

Design Research Companies are faced with shaping the innovations and designs of future products and services.

It’s an exciting field, and research supports these companies’ creative processes. We provide Qualitative Fieldwork services, participant recruitment services, Quantitative Research, and Strategy Research to Design companies daily.

创新公司的重要性

The term “innovation” only came into everyday use at the start of the twentieth century. Since then, it has become symbolic of contemporary society. Dedicated innovation and design firms are one feature of modern business. Some larger firms offer these services as part of Management Consulting. Others are more specialized, with either innovation or design research as their main focus. 

设计公司帮助公司创造新产品。他们开发可以通过市场研究进行测试的原型。这些公司帮助创造一系列可以测试的产品。从家用电器到家具再到宠物用品，他们应有尽有。他们帮助发明、申请专利、打造品牌和包装。他们还进行机械设计、工程和产品测试。

设计公司经常使用讲故事的方式向客户传达消费者洞察。讲述品牌故事是打造品牌的关键部分。科学已经证实了人类天生喜欢讲故事。好故事是普遍的，它能让消费者有所感触。营销越来越注重信息、数字策略和讲故事。

设计公司需要进行定性市场研究

设计公司使用民族志（一种定性研究形式）来获取设计见解。设计民族志学者会拜访参与者，观察并采访他们。通过设计民族志，研究人员不仅会询问人们想要什么。他或她还会试图找出人们为什么想要这些东西。他们会回答诸如用户想要实现什么目标？他们如何使用产品？他们喜欢或不喜欢什么？一些问题甚至可以更抽象，以揭示深刻见解。

Another form of Qualitative Research that design firms use is Focus Groups. These groups tell the designers what they like or dislike about their product. It’s best to observe these groups in real-life situations. For example, don’t show participants an artist’s rendering of the design concept. Instead, let them touch, feel, use and test a product prototype. These insights fuel the design process.

A third method is Customer Interviews. Taking the time to interview prospective users or customers is beneficial. Researchers can talk to interviewees in-person or over the phone. These discussions help design firms to understand consumer needs. It’s a chance to move away from the company’s internal views and perceptions on how things are. Consumer Interviews can be quite simple. However, if they show how consumers think or behave, they can shape the direction of a project.

设计研究的好处

设计研究提供了多种好处。其中包括：

测试新产品概念

了解未满足的客户需求

了解可用性要求

发掘客户发现见解。

设计研究招聘服务

We recruit participants for market research studies from our database of more than a million individuals. We also recruit Ethnographic respondents. These respondents help design firms understand specific groups and show how different groups use a product or service. Another recruitment service that we provide is participants for customer interviews. Design firms can get interviewees targeted by demographics or geography. We also offer interviewees targeted by profession or any other criteria.

SIS 国际 provides respondents from around the world. These respondents provide insight and reactions to new products. Our focus is to give our clients respondents even in hard-to-reach demographics. We can provide insights from smaller countries. We also gain insights from difficult target groups. These groups include teens, males, and Hispanics. Our reach ensures that you are speaking to a diverse sample. We always ensure that your cross-section is representative of your global users.

我们与以下公司合作：

• 设计公司
• 创新公司
• 人为因素公司
• 产品设计公司
• 用户体验（UX）公司
• 品牌代理机构

设计公司解决方案：

• 参与者招募
• 共同创造和创新解决方案
• 焦点小组
• 民族志与入户访谈
• 采访与主持
• 创新服务
• 在线洞察社区
• 设计思维市场研究
• 敏捷研究与测试
• 原型测试
• 可用性测试（UX）
• 翻译人员和翻译

选择 SIS 的理由

• 全天候客户服务
• 无与伦比的全球消费者和 B2B 受访者访问渠道
• 我们位于纽约的焦点小组设施
• 成本效益定价
• 快速项目执行

我们的纽约工厂地址

纽约州纽约市东22街11号2楼 10010 电话：+1(212) 505-6805

关于 SIS 国际

SIS 国际 提供定量、定性和战略研究。我们提供决策所需的数据、工具、战略、报告和见解。我们还进行访谈、调查、焦点小组和其他市场研究方法和途径。 联系我们 为您的下一个市场研究项目提供帮助。