马绍尔群岛市场研究

The Marshall Islands in Oceania are a country of scattered atolls and remote islands. This country comprises more than 1,200 islands and islets. Almost everyone speaks English, but the primary language is Marshallese. The islands are tropical, and the temperatures never exceed 100 degrees.

What Is Market Research in the Marshall Islands?

Market research in the Marshall Islands aims to understand the economic and cultural characteristics of this Pacific island nation. The economy is heavily reliant on imports and external aid, which influences market dynamics.

Key Aspects:

• Economic Context: The Marshall Islands’ small economy is based primarily on subsistence farming, fishing, and tourism, and it is significantly reliant on foreign aid and remittances.
• 方法论： Qualitative research methods such as interviews and community engagement are often used to gather insights into consumer needs and preferences.
• 挑战： The islands’ isolation and limited resources can hinder market research, requiring innovative approaches to data collection.
• 好处： Market research helps businesses identify opportunities in local markets and understand consumer behavior, facilitating informed decision-making and targeted marketing strategies.

重点行业

金枪鱼加工

渔业已成为马绍尔群岛最大的经济驱动力之一。外国渔业公司占据了市场主导地位。因此，该国仅能获得其海岸捕捞鱼类价值的一小部分。尽管如此，这些岛屿仍从渔业中获得了收入。马朱罗市是世界上最大的金枪鱼装运港之一。

农业

尽管农业的规模不如渔业，但它也为该国提供了支撑。其现金产品是椰干（干椰子）。

手工艺品

马绍尔群岛有使用当地天然材料制作精美编织品的历史。游客们蜂拥到工艺品店购买这些独特的纪念品。

社区

马朱罗

马绍尔群岛的首都和最大城市是马朱罗。它也是最大的珊瑚环礁。这座城市横跨 64 个小岛，拥有美丽的珊瑚、奇异的鱼类和二战沉船。这座潜水天堂建于 1884 年，还拥有一个主要港口和国际机场。此外，它还有美丽的珊瑚、奇异的鱼类和二战沉船。

埃贝耶

埃贝耶面积约 80 英亩，是夸贾林环礁 97 个岛屿之一。夸贾林是世界上最大的珊瑚环礁之一。埃贝耶有 1500 多名居民。其中半数以上居民未满 18 岁。

阿诺

Arno, a 45-minute boat ride from Majuro, is one of the most populous atolls in the Marshall Islands. Its sites include sandy beaches and marine life. The island has three lagoons, which the Marshallese use for scuba diving, deep-sea fishing, and swimming. The lagoon is not a tourist attraction, but it offers much to see.

趋势

A more severe trend has been the rising sea levels in this atoll nation. This looming crisis threatens more than half of the structures in the capital, Majuro. A World Bank study also projects that most of Majuro will be subject to flooding due to climate change. This study provides alarming visual forecasts and gives adaptation options to assist the islands in tackling this problem.

马绍尔群岛的优势和优势

马绍尔群岛市场的主要优势之一是其出口商。美国和马绍尔群岛有自由联盟（契约），该契约为该岛国提供美国的防御和财政援助。这笔援助也占马绍尔群岛总预算的三分之二。美国提供这笔援助是为了获得在马绍尔群岛运营军事基地的独家权利。

Both the US and Australia are trade partners of the Marshall Islands. An Australian bilateral aid program has given water and sanitation to Ebeye. Openings for women and girls in the job market also increased. Another benefit is the Australian awards. These awards provide scholarships for selected colleges in the Pacific region.

消费者群体

The Marshall Islands have a seemingly neutral consumer base. The country’s population is no more than 60,000. Thus, the citizens tend to interact with the same businesses often. Some don’t do business with any, and they live rural lives. Poverty is also a massive concern in the islands. With rising sea levels and low quality of life, many migrate to the US for the best future.

在马绍尔群岛发展业务的原因。

The Marshall Islands government is interested in increasing foreign investment. Still, it has not taken the necessary steps to implement such a plan. The country’s lack of land rights is holding back its economic progress. Non-natives can’t buy land, only lease it through traditional practices. Land ownership depends on family lineage and social class.

The Foreign Investment Business License (Amendment) Act also restricts foreign investments. It is not easy to invest in retail and service businesses. Luckily, this law is not consistent. It allows some foreign investors to form partnerships with local Marshallese companies.

There is also no online website for registering a new business in the Marshall Islands. The investor must do this all in person, and there is no guarantee that the proposal will be accepted.

不过，在马绍尔群岛开办企业的理由有很多。它是美国的自由联系州。因此，企业可以在主权国家开展业务，同时保留一些好处，例如以美元为基础的货币和有利的贸易协定。马绍尔群岛还提供了其他优势，例如政治稳定、税收优惠和大量工人。

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