零售商正在利用信标和 Apple Pay 等创新支付解决方案来提升消费者体验，从而增加销售额。科技公司越来越多地尝试送货无人机和无人驾驶送货解决方案，这可以改变我们与产品的互动方式。

 

智能零售的兴起

在零售业，随着供应商开始认识到更优质的客户服务以及近 100% 的库存准确度带来的收入增加的优势，RFID 天花板阅读器、智能货架、数字试衣间和交互式显示屏正在逐渐走出起草阶段。物联网 (IoT) 提供了更高水平的个性化和更多选择，并使客户能够减少购物所需的时间和精力。

智能零售不仅为顾客营造了高效便捷的氛围，还对零售商大有裨益，因为他们可以更好地了解顾客的购物习惯。零售商可以做出明智的业务观察和决策，例如通过找出哪些商品销量最低或最高来实施有效的库存管理，研究商店布局如何影响购买，更好地管理物流和供应链，并利用客户评论，这将使他们在客户保留和收入方面受益，因为他们可以根据通过物联网收集的数据分析更好地了解购物者。

智能零售的实际用途

零售商可以利用物联网 (IoT) 领先于竞争对手。物联网使问题识别变得更加容易，然后零售商可以决定使用哪种技术来解决这些问题。未来成功的零售商将是那些能够识别并满足消费者需求的零售商。零售业的胜利就像一场棋局：要想领先于竞争对手，提前看几步至关重要。

Using Beacon technology to connect via smartphone can help retailers serve their customers better. IoT also allows retailers to track a consumer’s trail within a store, enabling them to extract data such as where people stop to look at merchandise, and how many people pass through which areas during specific hours, days, weeks, and months. The retailer can then place premium goods in high-traffic areas and also improve store layout. The IoT takes advantage of consumers’ smartphones to enable retailers to connect with them even when they leave the store.

Beacon 技术还允许零售商向消费者的智能设备发送优惠券、促销和其他材料。然后，零售商可以根据购物历史为常客建立忠诚度计划，或者在人们站在货架前时向他们发送特定内容。

Companies are envisioning delivery innovations such as drones and driverless delivery vans.  Deliveries can come directly to consumers, changing traditional retail business models.  This can fundamentally transform the way consumers live, eat, and enjoy life.

 

人为因素和设计在智能零售中的重要性

The danger inherent in smart retail is that the retailer will focus on the different technologies available, and forget about the valued in-store customer experience. If retailers disregard the importance of a positive customer experience then they can lose out on distinguishing themselves and maximizing their success.  Another reason why retailers should use the IoT with care: research shows that more than half of all shoppers find that human contact is the most important part of the in-store experience.

 

Why Smart Retail Market Research Can Be Useful

市场研究人员还可以利用物联网来了解消费者行为，并就面对面互动产生最大影响的动态为零售商提供建议。它还可以帮助零售商确定被忽视的部门，并帮助他们确定广告牌和其他促销展示的最佳位置。

开展智能零售市场研究的公司最终将更加了解其业务的各个方面，不仅了解其产品和消费者，还了解其供应链。