泗水的市场调查

Market research in Surabaya is vital for businesses that want to thrive in a complex and evolving marketplace

Businesses aiming to succeed in Surabaya need a thorough understanding of the market. Market research in Surabaya provides the insights needed to navigate the region’s unique challenges and capitalize on growth opportunities.

• Historic structures such as the Red Bridge, the Submarine Monument, and the Chinese Temple can be found along the Surabaya Heritage Trail
• 著名的阿克巴清真寺是东南亚最大的清真寺之一
• 泗水动物园是世界上最古老的动物园之一。
• 著名的阿克巴清真寺是东南亚最大的清真寺之一
• 令人兴奋的零售和夜生活场景，既有现代商店，也有历史悠久的市场。
• 泗水的当地美食，包括沙爹、tahu petis 和 rawon（牛肉汤）（发酵大豆酱豆腐）

What Is Market Research in Surabaya?

Market research in Surabaya focuses on understanding the economic landscape and consumer behavior in Indonesia’s second-largest city, a vital commercial hub in East Java.

关键方面：

• 经济背景： Surabaya is a bustling trade center with significant sectors in commerce, manufacturing, and services. The city’s diverse population influences consumer preferences.
• 方法论： Both qualitative (focus groups, interviews) and quantitative (surveys) methods are employed to gather insights on local buying habits and market trends.
• 挑战： Rapid urbanization and diverse demographics can complicate data collection and analysis, requiring tailored research approaches.
• 好处： Effective market research helps businesses identify growth opportunities, understand local consumer needs, and develop targeted marketing strategies that resonate with the Surabaya market.

By conducting thorough market research, businesses can better understand the needs and desires of Surabayan consumers, identify gaps in the market, and develop targeted strategies that cater to specific demographics. Market research helps address issues such as regional disparities, changing consumer habits, and emerging market opportunities. It is an essential tool for businesses to adapt and thrive in Surabaya’s evolving economy.

Why Do Businesses Need Market Research in Surabaya?

Businesses need market research to understand identify emerging opportunities, such as shifts in consumer behavior or new market segments, enabling them to stay ahead of the competition. Moreover, market research in Surabaya allows businesses to mitigate risks by providing data-driven insights that inform strategic decisions. Whether it’s launching a new product, entering a new region, or optimizing an existing business model, market research provides the foundation for success in Surabaya’s dynamic and evolving market.

在泗水开展业务的优势

Market research in Surabaya features the benefits of doing business in this city; they include the following:

1. 旅游业前景光明
   国内外游客都喜欢游览泗水，这座城市一直在努力发展旅游业。这座城市一直强调其自然美景，包括海滩和山脉，以及历史和文化景点。由于该市是印度尼西亚的经济和工业中心，它还试图推广 MICE 旅游（会议、奖励旅游、会议和展览）。
2. Affordable Operational and Labor Costs
   Compared to other major cities in the area, Surabaya’s labor expenses and cost of living are often lower. Additionally, Surabaya has a sizable pool of accessible skilled personnel, which might assist in lowering labor expenses for enterprises.
3. 政府支持
   The Surabaya administration is keen to entice international investment and make it easy for foreign enterprises to set up shop in the city. Moreover, the city has been investing in infrastructure development, which is relatively developed compared to other cities in the region.
4. 战略位置
   Due to its location on Java’s northeastern coast, Surabaya serves as a significant regional transportation hub. The city is well-served by a major port, an international airport, and several major motorways, making it a prime site for businesses engaged in logistics, import, and export.
5. 不断增长的消费市场
   泗水是 400 多万居民的家，预计未来几年将有更多人迁往此地。企业现在有很大机会接触到庞大且不断增长的消费者群体。

Key Industries and Leading Players in Surabaya

Surabaya’s economy is diverse, with several key industries driving growth and creating opportunities for businesses. Market research in Surabaya has highlighted the importance of these industries and the leading players within them, which include:

• 制造业: Manufacturing is a significant contributor to Surabaya’s economy, with companies like PT Gudang Garam Tbk and Sampoerna leading the way in tobacco and consumer goods production.
• 零售: The retail sector plays a vital role in Surabaya’s economy. Popular shopping centers like Tunjungan Plaza and Pakuwon Mall attract both local and international brands. Companies such as Matahari Department Store and Transmart Carrefour are key players in the retail space.
• Shipping and Logistics: Surabaya is a major logistics hub, with its port being one of the busiest in Indonesia. Pelindo III and Samudera Indonesia are leading players in the shipping and logistics sector.
• 旅游与酒店: The tourism and hospitality sector in Surabaya is growing, focusing on business and leisure travelers. Key players include Hotel Ciputra World Surabaya and JW Marriott Surabaya, which provide high-quality accommodation and services.
• 金融服务: The banking and finance sector is essential to Surabaya’s growth, with institutions like Bank Jatim and Bank Mandiri supporting local businesses and investments.
• 教育: Surabaya is home to several prestigious educational institutions, including Airlangga University and Institut Teknologi Sepuluh Nopember (ITS). These institutions play a crucial role in developing the local talent pool and supporting industry growth.

Opportunities in Surabaya

Market research in Surabaya has identified several areas of potential growth that businesses can capitalize on, including the rapidly growing retail sector, increasing consumer spending power, and the ongoing development of infrastructure projects.

• Retail Growth: With the rise of modern shopping centers and increasing consumer spending, Surabaya’s retail sector offers significant opportunities for businesses in fashion, electronics, and consumer goods.
• 制造扩张: The manufacturing sector in Surabaya is thriving, with opportunities for businesses to invest in consumer goods production, particularly in tobacco, food, and textiles.
• Logistics and Port Development: Surabaya’s strategic location as a logistics hub offers opportunities for businesses in shipping, warehousing, and logistics services, particularly with the expansion of the port facilities.
• 旅游与酒店: The growing number of business and leisure travelers presents opportunities for businesses in the tourism and hospitality sector, including hotels, restaurants, and travel services.
• 数字化转型: The increasing adoption of digital technologies in Surabaya provides opportunities for businesses to offer IT solutions, digital marketing, and e-commerce services to meet the needs of the growing tech-savvy population.
• 教育和培训: Prestigious educational institutions offer businesses opportunities to collaborate with universities, provide training services, and support skill development in various industries.
• 创业生态系统: Surabaya’s expanding startup ecosystem offers opportunities for investors and tech companies to collaborate with local entrepreneurs and contribute to the city’s innovation landscape.

How SIS International’s Market Research in Surabaya Helps Businesses

SIS 国际 assists businesses in succeeding in Surabaya. By leveraging our in-depth market knowledge and research capabilities, we help companies understand the local market dynamics, identify growth opportunities, and mitigate risks.

1. 深入的本地市场知识: SIS International provides businesses with a deep understanding of the local market dynamics in Surabaya, helping them make informed decisions based on accurate and up-to-date insights.
2. 定制研究解决方案：我们提供定制的研究服务以满足您企业的特定需求，确保提供的见解相关且可操作。
3. 先进的研究方法： 我们的 市场调查 methodologies guarantee reliable data collection and analysis, providing businesses with a solid foundation for strategic planning.
4. 风险缓解：我们帮助企业识别潜在风险并制定有效的策略来减轻风险，减少不确定性并增强决策信心。
5. 消费者和行业洞察: Our market research provides comprehensive insights into consumer preferences and industry trends, empowering businesses to adapt and capitalize on opportunities in Surabaya.
6. 本地专业知识和全球视野: SIS International combines local expertise with a global perspective, enabling businesses to navigate the complexities of the Surabayan market while leveraging best practices from around the world.
7. 切实可行的建议: We go beyond data collection by delivering actionable recommendations that help businesses achieve their goals and drive growth in the Surabayan market.

关于 SIS 国际

SIS 国际 提供定量、定性和战略研究。我们提供决策所需的数据、工具、战略、报告和见解。我们还进行访谈、调查、焦点小组和其他市场研究方法和途径。 联系我们 为您的下一个市场研究项目提供帮助。