焦点小组市场研究和深度访谈是 成功的定性市场研究筛选潜在的招募者并提取目标参与者是预测访谈质量乃至研究质量的关键因素。

The question remains: how and where do you find the right target people? What makes a good respondent? Aside from passing a screening questionnaire, what else demonstrates a genuine respondent? Recruiting potential candidates for studies can be more art than a science.

我们招募谁来参与焦点小组市场研究

我们为焦点小组、在线社区、深度访谈、二元组、三元组、中心位置测试、汽车诊所、产品测试和一些定量研究项目招募人员。

For each study, we are given a profile of the person we are looking for, in addition to a screening questionnaire.

只要受访者符合个人资料并准确回答所有问题，理论上她应该是完美匹配。在许多情况下，这种策略可能很有效。然而，在许多情况下，仅仅通过筛选问卷并不足以确保应聘者是合适的人选。那么还能做些什么呢？

通常这是一个字里行间的问题，需要沟通技巧来确保候选人的高质量。

SIS 焦点小组招聘流程

We can use many innovative methods to recruit for our studies, and we tailor our methods to meet each client’s individual needs. We have a custom internal database that we update frequently. People on the database are screened in-depth. One benefit of this is that we can identify potential candidates, then put them through additional screening and evaluate their qualifications for each study.

Other forms of database sampling can include traditional samples as well as other methods such as street intercepts, social media, or custom recruitment outreach. We also have a variety of online social media solutions that can provide high-quality recruits. We then screen those people in-depth several times to ensure they are indeed genuine matches.

To ensure quality, we assign expert senior fieldwork managers to manage the recruitment process at all times. We often screen recruits several times over a period of time to ensure that they are the right candidates. We have strict policies and oversight concerning our on-site staff. The results from recruitment are centralized on-site so that we can schedule and confirm according to quotas our clients need us to fill.

全球现场服务市场覆盖

Focus Group 招聘的主要市场包括以下城市：

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