纽约味觉测试实验室

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SIS International 的纽约味觉测试实验室坐落在纽约市中心，已成为一家领先的设施，为食品和饮料行业提供无与伦比的见解。

在这座以口味多样和挑剔而闻名的城市，SIS 国际纽约市实验室为广泛消费者在食品和饮料口味测试中的偏好提供了独特的窗口。

了解 SIS NYC 味觉测试实验室的作用

Our NYC Taste Test Lab is more than just a facility – it’s a hub of sensory exploration and consumer insight. The insights from this research are invaluable for businesses looking to adapt and thrive in the highly competitive food and beverage industry.

1. 背景

SIS 国际纽约味觉测试实验室成立的使命很明确：提供有关消费者口味偏好的详细而准确的见解。

这一使命源于这样的信念：了解消费者的喜好是食品和饮料行业产品开发和营销成功的关键。该实验室位于曼哈顿熨斗区的战略位置使其成为多元文化和口味的交汇点，是进行全面口味测试的理想场所。

2. 服务和方法

该实验室提供一系列服务 - 从标准口味测试到更复杂的感官评估。我们的分析师确保收集的数据既可靠又有效。这包括受控的测试环境、盲测程序和收集反馈的系统方法。

… And the lab’s methods are designed to mimic real-world consumption scenarios as closely as possible, providing practical and applicable insights.

3. 专业知识和设施

The NYC Taste Test Lab boasts state-of-the-art facilities and a team of experts in sensory analysis and consumer behavior. The lab has modern tasting rooms, observation areas, and advanced data collection tools. Moreover, the staff’s expertise ensures that every aspect of the taste test process is handled precisely.

4. 市场研究的作用

The role of the SIS NYC taste test lab extends beyond simple taste assessments. Our lab contributes to a deeper understanding of market dynamics, consumer trends, and product positioning strategies. It is a valuable resource for businesses looking to launch new products, reformulate existing ones, or explore new market segments.

5. 合作与创新

该实验室与食品和饮料公司密切合作，帮助根据特定业务需求定制研究。这种协作方式可确保洞察完全可行。此外，SIS 实验室不断创新，采用新的研究方法和技术，以在消费者研究领域保持领先地位。

我们的纽约味觉测试实验室的优势

 

在 SIS，我们采用以客户为中心的方法，帮助企业在食品和饮料行业取得成功。我们专注于：

• 了解消费者的需求和偏好： This involves identifying what consumers like and understanding why they like it. Focusing on the motivations, emotions, and contexts that drive consumer choices, our NYC Taste Test Lab helps businesses create products that resonate deeply with their target audience.
• 定制： 消费者正在寻找能够满足其个人品味和生活方式的产品。因此，SIS NYC 味觉测试实验室提供了见解，使企业能够定制其产品以满足特定消费者的偏好。这些见解包括口味变化、包装和营销策略，以吸引不同的人口群体。
• 建立品牌忠诚度和信任： Businesses can build a loyal customer base by consistently meeting and exceeding consumer expectations. Our reports ensure that products are developed with the consumer’s needs and preferences in mind. This focus on the customer helps establish trust and credibility, which are invaluable assets in the competitive NYC market.

SIS 纽约味觉测试实验室帮助企业应对挑战并抓住机遇

实地市场研究带来了一系列独特的挑战和机遇，尤其是在食品和饮料行业。我们帮助公司：

1. 驾驭多样化且不断发展的市场

One of the primary goals of our NYC taste test lab is to analyze the city’s diverse and constantly evolving consumer base. Catering to a multicultural population’s varied tastes and preferences requires a deep understanding of cultural nuances and trends. This diversity offers a rich ground for innovation and developing a wide range of products.

2. 适应不断变化的消费者偏好

Consumer preferences are not static. They change in response to health trends, environmental concerns, and social movements. Thus, SIS staff focus on helping businesses stay attuned to these shifts. This adaptability is an opportunity to lead the way in developing products that align with the latest consumer trends.

3. 平衡科学严谨性和市场现实

Ensuring that taste tests are scientifically rigorous while also relevant to real-world market scenarios is a delicate balance. Our NYC taste test lab experts design studies that are methodologically sound and applicable to consumers’ everyday experiences.

4. 面对经济和竞争压力

纽约市场的经济波动和竞争压力带来了重大挑战。SIS International 实验室提供的服务既能为客户提供价值，又能保持成本效益。这种环境促使实验室优化运营，并寻找新的高效方法来提供高质量的研究。

5. 开拓新的细分市场和机遇

新兴的食品和饮料趋势、尚未开发的消费者群体以及新的分销渠道提供了潜在的增长领域——我们的纽约味觉测试实验室可以发掘这些机会，为客户提供利用这些机会所需的见解。

设施所在地：纽约市

纽约州纽约市东22街11号2楼 10010 电话：+1(212) 505-6805

地点亮点：

• 位于曼哈顿的熨斗区，距离历史悠久的熨斗大厦仅几步之遥，靠近麦迪逊广场公园和联合广场
• 位于纽约市中心，纽约市是全球主要城市和美国最大的城市
• 交通便利
• 位于百老汇与公园大道之间22街，“Key Bank”旁
• 百老汇本地 R 列车 – 22/23 号站
• 东区本地 6 号线 - 23 街和公园大道站
• 西区本地 1 号线 – 23 街和 6 街站

Hotels and Restaurants Near Our Facilities

酒店：

1. 纽约版
   • 地址：纽约州纽约市麦迪逊大街 5 号，邮编 10010
   • 高档酒店，可欣赏麦迪逊广场公园的景色，提供豪华住宿。
2. 纽约写意
   • 地址：纽约州纽约市列克星敦大道 23 号，邮编 10010
   • 时尚精品酒店，拥有创意室内设计，靠近熨斗大厦。
3. 格拉梅西公园酒店
   • 地址：纽约州纽约市列克星敦大道 2 号，邮编 10010
   • 历史悠久的酒店享有私人格拉梅西公园的专属使用权。
4. 诺玛德酒店
   • 地址：1170 Broadway, New York, NY 10001
   • 典雅的酒店融合了历史魅力和现代奢华。
5. 纽约莱克斯酒店
   • 地址：纽约州纽约市列克星敦大道 67 号，邮编 10010
   • 靠近麦迪逊广场公园的现代、经济型选择。

餐厅：

1. 麦迪逊公园十一号
   • 地址：纽约州纽约市麦迪逊大街 11 号，邮编 10010
   • 一家著名的高级餐厅，在优雅高档的环境中提供现代植物品尝菜单。
2. Eataly 纽约熨斗区
   • 地址：纽约州纽约市第五大道 200 号，邮编 10010
   • 意大利市场设有多家餐厅、柜台和咖啡馆，提供各种新鲜的意大利美食。
3. 化妆品
   • 地址：35 E 21st St, New York, NY 10010
   • 一家现代墨西哥餐厅，以其新颖的菜肴和充满活力的氛围而闻名。
4. 史密斯
   • 地址：纽约州纽约市百老汇 1150 号，邮编 10001
   • 美式小酒馆，氛围热闹，菜单多样化。
5. 高地
   • 地址：345 Park Ave S, New York, NY 10010
   • 加州风格的餐厅，注重新鲜的时令食材

What Makes SIS International’s NYC Taste Test Lab a Top Facility?

SIS 国际‘s NYC Taste Test Lab is a premier destination for companies seeking cutting-edge consumer insights and unmatched research expertise. Strategically located in the heart of New York City, our lab offers the tools, expertise, and environment needed to deliver exceptional results for food and beverage brands.

Prime Location in the Heart of NYC

New York City is a melting pot of cultures and tastes, making it an ideal location for taste testing. Our lab’s central position provides access to a diverse demographic, ensuring your research reflects the preferences of a broad and representative audience.

State-of-the-Art Research Facilities

The NYC Taste Test Lab is equipped with advanced sensory analysis tools, controlled environments, and modern technology. This ensures every aspect of the taste-testing process is conducted with precision and accuracy.

Access to a Diverse Participant Pool

New York City’s population offers a unique opportunity to gather insights from various age groups, cultural backgrounds, and consumer segments. This diversity enhances the reliability and relevance of your taste-testing results.

Customizable Testing Solutions

SIS understands that every product is unique. Our lab offers customizable testing options, including blind tests, sequential tests, and monadic evaluations, ensuring your research is tailored to your goals.

Experienced Research Professionals

Our team of experts brings decades of market research experience to every project. From designing the study to analyzing results, SIS ensures your research benefits from industry-leading expertise.

Over 40 Years of Proven Excellence

With more than four decades of experience, SIS International has a legacy of delivering actionable insights to global brands. Our NYC Taste Test Lab reflects this commitment to quality and reliability.

Affordable, High-Quality Research

SIS is committed to offering premium taste-testing services at competitive prices. Our lab provides exceptional value, making it accessible for both startups and established companies.

Fast Turnaround for Competitive Markets

Time is critical in the food and beverage industry. Our NYC Taste Test Lab ensures rapid execution and reporting, allowing you to make informed decisions quickly.

Comprehensive Insights Beyond Taste

Our research doesn’t stop at taste. The lab’s capabilities extend to packaging, branding, and overall product appeal, providing a holistic view of your product’s market readiness.

Collaboration for Long-Term Success

At SIS, we prioritize your success. Our team works closely with your business to ensure the research aligns with your vision and provides actionable recommendations to enhance your product offerings.

关于 SIS 国际

SIS 国际 提供定量、定性和战略研究。我们提供决策所需的数据、工具、战略、报告和见解。我们还进行访谈、调查、焦点小组和其他市场研究方法和途径。 联系我们 为您的下一个市场研究项目提供帮助。