Buy Now Pay Later Market Research

Buy Now Pay Later Market Research

信用卡市場研究


什麼是 BNPL 市場研究?

The Buy Now Pay Later option is a type of short-term debt financing. It allows consumers to buy a good or service and pay in the future. The payment agreement can be through monthly installments (which may be interest-free). It can also be paid on finance or after a set period.

為什麼它很重要?

Buy Now Pay Later was not always very popular as a credit option. However, as the world of credit emerged, businesses started to use this payment option. There are many reasons why this is important today.

First, BNPL enables businesses to offer their customers flexible payment options. Consumers may prefer to buy a good or service if they can pay in installments rather than the total price. Also, it is a convenient and disciplined way for consumers to purchase.

Moreover, when qualifying for BNPL, the consumer’s creditworthiness has little significance. Thus, there would be no credit check for previous purchases. Also, it has little to no impact on the consumer’s credit score.

關鍵職位

一些相關行業應該考慮「先買後付」的付款方式。此選項在開展業務時會很有幫助。例如,這些角色包括:

  • 娛樂業
  • 醫療保健產業
  • 電子商務企業
  • 旅行社
  • 居家裝潢企業
  • 零售公司

These areas are perfect for the Buy now pay later option. They sell big-ticket items, and so consumers would appreciate it if they could buy now and then pay later. In this way, companies can develop relationships with customers and, hence, brand loyalty.

Affirm、Sunbit、Klarna、Nelo、Simpli 是全球「先買後付」供應商的幾個例子。

為什麼企業需要「先買後付」(BNPL) 選項

信用卡策略顧問公司

As the world grows, businesses must keep in tune with emerging developments. Buy Now Pay Later has many benefits for companies. For example:

  • 先買後付可以增加您企業實體的銷售額。通常,人們已經準備好並渴望購買商品或服務,但他們的口袋不允許他們這樣做。透過 BNPL,您的企業可以將定期來訪的客戶轉變為付費客戶。
  • BNPL gives customers a preferred, flexible, and affordable financing solution. This model may also develop trust between business and customer. Compared to other types of credit, such as credit cards, BNPL is doable for the average consumer. It also charges fewer fees to consumers. According to research, this payment type is cheaper in the long run. It can be an essential learning tool for the average person.
  • BNPL is an excellent tool for attracting new customers. These people don’t want to pay the total amount for the product immediately. And some people would like to buy your goods but cannot afford to pay the full price immediately.

關鍵成功因素

我的企業將如何獲利?我的企業將如何保持競爭力?兩個都是很好的問題!

With Buy Now Pay Later, you, the merchant, charge a fixed fee on every transaction made. You also earn a fixed percentage of the sale. You can set a price for using the business’s platform.

This payment option will expose you to a large pool of consumers and work wonders for your growing organization. You may ask, is it worth incorporating? It all depends on how you would like your company to please your customers.

關於「先買後付」(BNPL) 市場研究

您是否考慮在您的企業中新增「先買後付」付款選項? SIS International 透過訪談、調查和焦點小組提供定量、定性和策略研究。我們與新創公司和其他公司合作,我們還可以幫助您將 BNPL 添加到您的業務中。

我們在紐約的工廠位置

11 E 22nd Street, Floor 2, 紐約, NY 10010 電話:+1(212) 505-6805


關於 SIS 國際

SIS國際 提供定量、定性和策略研究。我們為決策提供數據、工具、策略、報告和見解。我們也進行訪談、調查、焦點小組和其他市場研究方法和途徑。 聯絡我們 為您的下一個市場研究項目。

 

作者照片

露絲·史塔納特

SIS 國際研究與策略創辦人兼執行長。她在策略規劃和全球市場情報方面擁有 40 多年的專業知識,是幫助組織取得國際成功值得信賴的全球領導者。

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