What are some of the key Analytical Tools in Market Research?
Here are some common analytics:
Customer Satisfaction/Unmet Needs
Some examples: Matrix Analysis, Customer Loyalty Drivers or Stage Diagrams
Competitive Analysis
Competitive Issue Targeting Graphics, Loyalty Quadrants, Venn Diagrams
Winn/Loss Research
Win/Loss Factor Displays
Brand Awareness and Equity
Brand Equity Driver Diagram, Structural Equations Modeling, Regression Analysis
Brand Positioning
Correspondence Analysis, Multidimensional scaling, SWOT Display
Segmentation
Needs-based modeling, VOTE overview, Multidimensional Preference Map