陶瓷餐具製造商進入亞洲市場

個案研究背景

A tableware company specialized in ceramic products, with hundreds of years of history, was looking for a rapid entry and growth in the Asian market. The company wanted to quantify the growth opportunity for its stylish tableware product lines in two target countries and identify an actionable go-to-market strategy. SIS worked with the senior executives to design the best solution for its business goals.

方法論

SIS developed a comprehensive tableware market entry feasibility and attractiveness study in two countries in Asia. The project involved in-depth discussions with distributors, retailers, and customers. This allowed SIS to gain insights into the trends, growing segments, and demand gaps in both local markets.

主要發現

在主要研究成果中，SIS 發現：

1. Young married couples are the key buyers of ceramic tableware products, while the final buying decision is still made by women
2. 西式陶瓷餐具是首選，尤其是那些能夠提供現代而優雅設計的品牌
3. 2013年，這兩個亞洲國家的外國品牌和進口餐具佔整個市場的60-80%。
4. Consumers’ attitudes toward innovative design and international brands represent a great opportunity for homewares producers from all over the world.