Election Follow up: Analysis of Marketing Strategy on Election

The 2008 US Presidential Election was fascinating for a multitude of reasons, but in particular because of the use of new marketing.

匈牙利的經濟困境

根據半島電視台報道，匈牙利曾是世界第十大最具活力的經濟體。然而，許多尋求這種成長的跨國公司已經撤資並轉移到保加利亞、斯洛伐克和羅馬尼亞等其他地方。現在，對於經濟危機為何變得如此嚴重，該國可能會出現分歧。

影片中提到的暖氣和管道企業指責左翼政府的政策。另一家從拉丁美洲進口大豆的家族企業正因信貸緊縮和缺乏流動性來為營運融資而苦苦掙扎。這使得支付貨物費用變得困難。

國際貨幣基金組織救助匈牙利，以防止該地區經濟不穩定。由於為了償還債務而削減社會服務以及缺乏流動性，可能會出現更多的不穩定。

Large-scale Research for Small Companies

By Dmitry Shimanov, General Director of MAR Consult Research Agency
Also accessible on SIS Worldwide Intelligence Library. One of the common mistakes existing in business circles is that marketing research is necessary only for large companies. As a matter of fact, small businesses require it as much as transnational corporations.
Why? Here are four reasons.

First, in order to expand market share, small companies need to find a suitable niche. This is why market analysis and SWOT analysis of competitors will be required. Second, small companies deal with extreme pressure of competition. They have to keep hold of every client, and to do so, complete information on consumers is necessary (from social and demographic features to psychographic portrait).

Book Review: “Truth, Lies & Advertising”

As part of our series of marketing book reviews, we have recently reviewed Jon Steel’s “Truth, Lies and Advertising: the Art of Account Planning.” While focused on advertising, the book’s content can feasibly be applied to other branches of marketing services. In particular, we were eager to read its perspective on market research in Advertising campaigns.

Steel’s goal is to propose a new model of advertising based on the complexity of people and their emotions. The model incorporates a partnership of stakeholders in an advertising campaign:

client’s business perspective
agency’s creative perspective
opinions and prejudices of the people at whom advertising is aimed; In other words, the consumer needs to be probed for insecurities, motivations, habits, prejudices

Luxury Perfume Market Research

The fragrance industry worldwide rolls to the beat of its own drum in terms of marketing and consumer purchases.

Harnessing Virtual Worlds for Marketing

New Internet Worlds are emerging online where users make a replica of themselves to live out life-like situations.

Thin-Slicing in Marketing: Book Review of “Blink”

We reviewed a few chapters in Malcolm Gladwell’s best-seller “Blink”. Why? Thin Slicing reveals insights into human behavior.

China, the next wave in Competitive Intelligence?

The China Institute of Competitive Intelligence (CICI) is promoting its 4th Annual Competitive Intelligence International Annual Conference from November 13-15 in Shanghai. Last year, nearly 150 people attended. The China Institute of Competitive Intelligence claims that CI in China is on the rise.

NYU’s Aggressive Globalization Plan

Last year, New York University (NYU) announced an agreement with the Emirate of Abu Dhabi to build NYU Abu Dhabi. The research university, with a complete integration of a liberal arts and science college, will be the “first world-class, liberal arts university in the Middle East”.

紐約大學阿布達比分校仍在建設中，第一個正式學年計劃於2010 年秋季開始。本科生。招收的學生來自世界各地，特別是廣大的中東和南亞地區。

尼日利亞市場：文化對商業的影響

文化可以簡單地定義為特定社會中人們的生活方式。從廣義上講，文化是一種習得行為的配置，其組成元素由特定社群的成員共享和傳播。具有相同文化背景的人們有共同的特質、意識形態、規範、信念、價值體系、消費方式、說相同的語言、使用相同的貨幣。不同的文化在一個社會如何看待產品、想法或服務以及其成員的期望方面表現出巨大的多樣性。

Book Review: “The Culture Code”

As part of our series of marketing-related books, we have reviewed Clotaire Rappaille’s book “The Culture Code.” In marketing research, Rappaille is known for his style and unique theories on human behavior. He is known for his rejection of the traditional focus group; instead he proposes a 3-hour focus group in which he does unstructured probing of obscure questions to elicit deeply rooted emotions and attitudes. In the book, he talks about how a culture has a code for every concept, and that it is the job of marketers to decode those meanings.

Rapaille lays out 5 central principles that belie his marketing research approach.

海灣合作委員會酒店業的下一波浪潮

「世界領先飯店」執行副總裁兼營運長 Welf Ebeling 先生在《海灣商業》六月版中表示，雖然杜拜五星級飯店的數量呈現爆炸性成長，但下一波將是經濟型飯店。

Carrefour Emerging Markets Market Research

Discover how Carrefour expands in Emerging Markets.

Generation Gaps in Asia

Having lived and worked throughout Asia over the past few years, I am continually reminded that the Generation Gap that I wrote about in China’s Generation Y applies to many Asian cultures—China and beyond. In my book China’s Generation Y, I spent one chapter describing the significant generation gap between Gen Y’s parents, who grew … 閱讀更多