Beijing Shibo Real Estate, a Chinese property developer, is bringing Broadway to Beijing, by developing a row of 32 theaters in Haidian district.
The theaters will present well-established western shows and musicals. Many of the shows will be translated into Mandarin from English.
此舉顯示上層階級和中上階級正在興起並期待西方娛樂。
其次,這種娛樂是一種身分的象徵,也是炫耀性消費的一部分。公司和富有的個人可能會將他們的家人或關係作為這些活動關係的一部分。
Lastly, Beijing’s new Broadway illustrates the tendency for Chinese to adapt Western influences. Planners are not innovating musicals, but reproducing them in local terms.