How to Maximize your Research Budget in a Recession
Ruth Stanat, President and CEO SIS International Research
January 28, 2009
The Recession
Clearly, this deep global recession has taken it toll on marketing departments and market research and competitive intelligence budgets. Senior executives, strategic planning and marketing departments face the following challenge of how to continue the following initiatives with a reduced research budget:
- Global expansion plans
- Customer satisfaction tracking
- Competitor intelligence monitoring
- Market opportunity/market sizing projects
- Customer and brand loyalty projects
- New product development tests
- Ad tests
The Challenge and Opportunity of a Reduced Research Budget