[email protected]

策略

美國資深市場研究

美國退伍軍人市場研究 企業如何有效與美國退伍軍人社群互動?了解這一人群的獨特特徵和需求對於旨在產生有意義影響的品牌至關重要。這就是為什麼進行徹底的美國退伍軍人市場研究可以讓企業利用這一寶貴的人口,確保他們的產品滿足退伍軍人的特定需求並且… 閱讀更多

How to Grow Your Business

Today’s business environment is fast, complex and exciting. Building and growing a business takes a robust understanding of your company’s capabilities and its external environment.  Here are concepts to keep in mind as you grow your business. 1. Understand Opportunities and Challenges With technological innovation comes many new opportunities.  But, profitability is more challenging in … 閱讀更多

How to Cut Costs in Your Business

Companies are under increasing cost pressure. With the rise of Digital Disruption, Commoditization of industries, and Globalization with competitors worldwide, businesses are increasingly finding ways to reduce their cost structure.  Many companies can boost profits by increasing their top line revenue.  This article will focus on simple ways to reduce the bottom line cost structure … 閱讀更多

What is SWOT Analysis?

The SWOT Framework is useful to understand the company’s internal and external environment.  

What is Guerrilla Marketing?

Guerrilla marketing is a marketing strategy that applies unconventional low-cost strategies to promote products, services and ideas.

What is Mobile Marketing?

Mobile marketing involves reaching customers when they are using the Internet away from the traditional home or office desktop environment. The increased use of smartphones, iPads, Tablets, and similar mobile devices has may make mobile marketing a must for many online businesses. Mobile marketing uses interactive media that assists customers in gaining location and time-sensitive … 閱讀更多

What is Direct Marketing?

Direct marketing is form of advertising that involves direct communication between a business and its end-user customers.

Organizational Design Market Research

As much as human resource and capital assets do, organizational processes and systems can help enhance competitive advantage. Typically, a creative staff can spearhead the development of a new and compelling product with a potentially high ROI, for example. Meantime, the acquisition of additional machinery will–in most cases–boost the productivity of a manufacturing plant. Processes … 閱讀更多