思想領導力

儘管許多經濟學家和經濟指標都宣稱美國經濟已經或即將陷入衰退，但來自歐洲、亞洲和中東的眾多公司同時投資美國經濟。

To many in the business world, the Market Research or Business / Competitive Intelligence process is just a bunch of numbers, analysis and reports. An executive will send a brief to the research firm and after commissioning will expect a report according to their specifications.

What is missing from this perspective is the impact of relationships, specifically that between the client and the research provider.