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Journals

美國資深市場研究

美國退伍軍人市場研究 企業如何有效與美國退伍軍人社群互動?了解這一人群的獨特特徵和需求對於旨在產生有意義影響的品牌至關重要。這就是為什麼進行徹底的美國退伍軍人市場研究可以讓企業利用這一寶貴的人口,確保他們的產品滿足退伍軍人的特定需求並且… 閱讀更多

非洲足球市場研究

由於非洲大陸對這項運動的熱愛及其擴張潛力,足球在非洲市場研究中的重要性不斷上升。非洲是眾多技術精湛的球員的故鄉,他們曾代表自己的國家走向全球——這項市場研究深入探討了非洲足球的各個方面,例如市場細分… 閱讀更多

建築數位轉型

SIS 是一家全球市場研究和策略顧問公司。了解更多有關建築數位轉型的資訊。

Fintech Market Research Trends

FinTech trends; this industry is one of the most developing and growing markets in recent years. We decided to split trends into 3 categories

Music Streaming Market Research

Music streaming market research has become a crucial tool in the constantly transforming music industry. The analysis of the music streaming market aims to delve into various aspects of the industry, including its market segmentation, revenue streams, opportunities, challenges, and case studies.  By examining these areas, stakeholders can gain invaluable insights into the present state … 閱讀更多

SIS Adds Elvis Xhebexhia in Hamburg Germany Office

SIS International Research added key operations representative, Elvis Xhebexhia, in Hamburg Germany. Elvis is now Manager of Operations, SIS Europe, and will lead operations in the region, working alongside Duilio Bini, Director of Operations, SIS EMEA regional office in London. Elvis previously worked in SIS’s NYC office. Based in Hamburg now, Elvis will be responsible … 閱讀更多

What are some trends in the Market Research industry?

Keeping up with the constantly evolving business landscape is crucial for making informed decisions and staying ahead of the competition. To achieve growth, innovation, and customer satisfaction, it’s essential to uncover the latest trends in the market research industry and research the trends in the market research industry that are shaping its future. Today, major … 閱讀更多

How to Grow Your Business

Today’s business environment is fast, complex and exciting. Building and growing a business takes a robust understanding of your company’s capabilities and its external environment.  Here are concepts to keep in mind as you grow your business. 1. Understand Opportunities and Challenges With technological innovation comes many new opportunities.  But, profitability is more challenging in … 閱讀更多

Islamic Banking Market Research

The Islamic finance sector is rapidly expanding, making it important to conduct market research to gain insight into its dynamics, because, unlike conventional banking, Islamic banking adheres to Shariah law, emphasizing ethical and socially responsible financial practices.  Thus, Islamic banking market research aims to delve into different aspects of the industry, including its principles, market … 閱讀更多

Automation Strategy Consulting

The automation systems market for process industries encompass all control processes ranging from chemical, oil refineries, papers and pulp. Automation systems have recently become a necessity for many industries, particularly pharmaceuticals, food, beverages, and fast-moving consumer goods as ‘digitization of manufacturing processes’  have become a more efficient alternative employed by major companies to ensure efficiency … 閱讀更多

B2B Stakeholder Market Research

Business-to-Business Markets often miss the importance of opinion and perception among B2B stakeholders. Understanding perception is crucial as it impacts investment decisions, the willingness of supply chain stakeholders to work together and countless daily activities dependent on having consistent perceptions.  In today’s B2B markets, perceptions are enhanced, developed and sustained through the following channels. B2B … 閱讀更多

Brand Activation Market Research

It’s critical to create a powerful message. But in an age with so many messages floating around in the customers’ mind, it is important for companies to make concerted efforts to ensure their messages are not being lost on their customers.  It is even more important for companies targeting customers like Millennials, which have extensive … 閱讀更多