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奧蘭群島的市場研究

奧蘭群島的市場研究

奧蘭群島的市場研究


奧蘭群島自治區(或奧蘭)位於芬蘭西南端。它位於波羅的海,靠近波的尼亞灣入口。該鏈由約 6,700 個島嶼組成。然而,只有大約六十個島嶼上有人居住。大多數人講瑞典語。其美麗的主島法斯塔奧蘭是首都和最大城市瑪麗港的所在地。這座城市擁有美麗的海灘、十九世紀的聯排別墅、手工藝品商店和咖啡館。大多數人居住在法斯塔島上。

社群

The Russian Czar Alexander II founded the charming city of Mariehamn in 1861 and named it after his wife. It has 12,000 residents. Although the number may seem small, the town is a lively place. It lights up in the summer as it receives millions of visitors yearly. Mariehamn has beautiful parks and wooden houses. It gives a small-town holiday vibe with many restaurants, hotels, cafés, and museums.

除了夢幻般的首都之外,還有許多小城鎮和村莊。例如,一些較大的定居點包括 Dalkarby、Mockelby、Rangsby 和 Morholmen。

重點產業

SIS 國際市場研究與策略

與許多其他地方一樣,奧蘭群島也依賴貿易、航運和旅遊業。航運業幾乎佔財政活動的一半,多家全球承運商在此開展業務。除了航運之外,還有其他一些員工很少的小企業。其他主要產業包括農業和漁業。這兩個部門對於島嶼的糧食安全至關重要。

服務業是奧蘭群島的另一個支柱。另一個關鍵點是芬蘭旅遊收入的很大一部分來自這些島嶼。此外,旅遊業也至關重要,因為它提供了許多就業機會。

趨勢

In the 1970s and 1980s, Mariehamn, the hub of the islands, saw significant economic expansion. The success of the region’s top businesses has further helped the islands through hard times. Trade is one of the essential parts of the services sector and makes up more than half the revenues. Moreover, other areas like hotels and catering companies add to the GDP. As a matter of fact, this region has the highest level of productivity in Finland.

消費者基礎

SIS 國際市場研究與策略

The people in the Alands enjoy their leisure time as a respite from their everyday work. Tourists as well as citizens can indulge in many different pastimes. Some include restaurants, cycling in Aland, and spending time on the water. Other popular pursuits include golfing, visiting the ruins of Bomarsund, and more. The people spend many days working hard to earn money to enjoy their beautiful land. The islands are lively, with stunning sites within arm’s reach. Thus, they see no problem spending money for pleasure and fun.

在奧蘭群島開展業務的理由

Aland is full of business options and willing workers. Often there are demands for long-term personnel in areas like healthcare, IT, and law. Opportunities also exist in banking, services, and education. Opening a business in one of these areas can bear fruit with a quick turnaround as many people are willing and ready to work in these areas.

Restaurants and hotels make good money during the summertime and even hire more people. Thus, the islanders have the freedom to branch out in different ways. The islands are vivacious, especially around tourist season. This season is also when businesses make the most money.

所有奧蘭群島都非常適合創業和其他商業投資。

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作者照片

露絲·史塔納特

SIS 國際研究與策略創辦人兼執行長。她在策略規劃和全球市場情報方面擁有 40 多年的專業知識,是幫助組織取得國際成功值得信賴的全球領導者。

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