高等教育市場研究

Market Research helps Education Institutions grow

We have served many of the world’s most prestigious universities and Higher Education institutions.  We serve clients that are seeking to understand the market and competitive landscape for higher education:

• Establish new campuses
• Capture new market opportunities worldwide
• Identifying market opportunities, threats and potential constraints
• Develop a market entry strategy
• Determine market demand
• Determine the availability of suitable local staff to contribute to a new market entry and explore partnerships with other institutions
• Provide a deeper understanding of the job market potential for graduates
• Understand new opportunities for research among faculty

Higher Education Market Assessments

The aim of this particular piece of research is to provide a deeper understanding of the local market, the higher education sector, and the broader institutional and regulatory environment.

We explore a variety of Key Intelligence Topics:

• Structure of educational system
• Education vision of the government
• Proficiency measurements
• Academic measurement standard
• English proficiency standards
• Competitive high schools and middle schools
• Company Background
• Vision-Mission
• University trends of graduates
• Financial aid available to students

Higher Education Market Opportunity Research

 Here are example intelligence topics we can explore:

• Student/school statistics
• Schools (volume)
• High school: private vs. public
• Universities:
  • private vs. public
  • local vs. foreign
• Students (volume)
• High school:
  • private vs. public
• Universities:
  • private vs. public
  • local vs. foreign
• Trends in higher education
• Course topics
• Location

 

Competitive Analysis 

• Competitive strengths and weaknesses
• Strategic Analysis
• Potential Alliances and Collaborations
• Market Positioning
• Company Background
• Mission-Vision
• Unique Selling Proposition
• Market Segmentation
• Strengths and Weaknesses
  • Student profile
  • Faculty profile
  • Course offerings
  • Tuition and Fees
  • Local partnerships and alliances (if any)
  • Government support or subsidies

Student Market Research

• Student Profiles
• Target Student Profile
• Region of origin (school clusters)
• High school
• English proficiency
• Perception of UK universities
• UK-patterned education vs. local-patterned education
• Level of interest for a UK university
• Level of interest for an English Language Institute
• Identification of customer decision factors
• Course offering
• Local environment
• Facilities
• Non-academic resources
• Others

 

Faculty Market Research

• Potential Staff Profiles
• Local Job Market
  • Number of current Professor and faculty jobs
  • Projected and average salaries
  • Difficulties for foreign staff teaching in the local market (e.g. Visas)
  • Ratio of local students to foreign faculty
  • Local Employment laws vs. the UK
• Perceptions
  • Local faculty’s willingness to work for a foreign employer
  • Level of interest for an English Language higher education institute
  • English proficiency of local staff
• Identification of employee decision factors
  • Research interest and activity levels of potential staff members
  • English proficiency levels of potential staff
  • Education levels (PhD) and social class levels of potential staff members
  • Demand and interest for staff positions in the region

Strategic Roadmap

• Evaluation of market potential
• Identification of opportunities and obstacles for a new entrant
• Analysis of relative strengths and weaknesses of existing, and potential future players
• Analysis of best in class marketing approach

 

Higher Education Desk Research

Published information that will serve as sources of data will come primarily from government publications, industry publications, university press releases and reports.

The following intelligence topics can be uncovered by Secondary Research:

• Market Landscape
• Market Segments
• Market Opportunity
• Market Forecast
• Market Trends
• Market Potential
• Competitive Analysis

Statistical data from the target country’s ministry of education will serve as the benchmark for the student statistics for study. Regional studies will be used to cross check numbers.

Press releases from competitors (other universities) and other educational institutions will be used to generate leads for deeper investigation of top competitors, as well as potential allies and collaborations.

Based on availability, statistical data from published sources will be used to show the trend in market demand for higher education in the target country. These statistics will also be used to project future demand.

Leads to identify customer profiles of target customers and competitors will be gathered through secondary research – either through trends published by the government, school organizations, local and foreign newspapers.

Target Sources of Secondary Research Information

• Company Annual Reports
• Press Releases
• Trade Publications
• State/ National Industry Publications
• Government Publications
• Non-Published / Electronic Sources
• Print & online business publications that report about the target and competitors

Higher Education Primary Research

After exhausting all available information through secondary research, primary research can be used to fill in data gaps. More importantly, primary research will be used to gain deeper insights on the educational system and market potential that are not captured by secondary sources.

We recruit a variety of respondents for our studies.  These can include:

• Staff
• University Administrators
• Regulatory official
• Faculty
• Students
• 競爭對手
• Key Opinion Leaders
• Influencers
• Industry experts
• Subject Matter Experts

Primary Research Methods

• 線上焦點小組
• Video / Tele-depth Interviews
• Online Communities
• Online Surveys

線上焦點小組 help clarify and test pre-conceived notions and findings; the form of this research allows flexibility to dive deeper into issues that come up during the conversation as the moderator tactfully guides the discussion.