公共運輸市場研究
Why is mass transit research necessary?
Passengers commute to and from work and other locations on a daily basis – but they have choices – e.g. mass transit, car pooling, driving to work, bicycling. These choices are critical as the millennial population population [age 18 – 40+ years of age] continues to increase vis-à-vis Generation X and the Baby Boomer population.
Given the wide range of Generation Z [age 2 – 17], the Millennials, Gen-X, and the Baby Boomers, it is important to conduct baseline and tracking studies of your ridership population.
Reasons to conduct ridership surveys:
- The levels of customer satisfaction with your service
- If you meet the needs ot the elderly, the physically impaired, certain ethnic groups, etc.
- If you are applying technology for your riders e.g. internet, apps, etc.
- If your metros, subways, busses are clean and are wheel chair accessible.
- The perceived level of safety in your mass transit system
- Other met and unmet needs of your riders
SIS employs the following research methods to research your ridership:
Quantitative Research Surveys
- Intercepts at the sites of transit
- Face-to-face street intercepts either by paper and pencil or tablets
- Telephone interviews
- Online surveys
- Mobile surveys
Qualitative Research Methods
- Focus groups
- In-depth telephone interviews
- In-depth telephone interviews
- Online Focus groups
- Video Chats
- Social Network surveys