情緒市場研究

SIS provides precise analytics of visual and emotional engagement, giving deeper insights into how consumers experience brands and products.  This data and insights are immensely helpful in uncovering new insights.  Sensory Market Research can test ambiguous circumstances and stimuli, and provide meaningful data to make sense of phenomena and create new strategic advantages.

Eye Tracking Research

Eye Tracking Research provides data, heat maps and insights on what consumers really see.  It explains how and what are most important.

Uses

SHOPPER BEHAVIOR INTERACTIVE DISPLAY PRINT AND TV UX/UI AND DIGITAL

Solution

Solution

感官市場研究

Sensory Research uncovers what do consumers really feel.  It examines biological and physical reactions to stimuli, products and brands.

解決方案

About Mood Research and Intelligence

Mood Intelligence maps the physical emotional response (sensory output) with key brand and product attributes to create multi-dimensional insights on how to emotionally connect with consumers.

Benefits of Sensory Market Research

• Uncovering data and deep insight, often beneath the surface 和 beyond what is said, to uncover new advantages
• Providing more scientific findings than verbal recall and awareness tests
• Allowing researchers to isolate and identify variables that matter
• Discovering illuminating findings that pave the way for more momentous innovations