Sample Market Research Reports

SIS has a wealth of knowledge of several case studies over the past 40+ years.  Below are some of our sample reports:

Automotive and Utility: Market Intelligence

Excerpt: Utility customers are actively seeking instrumentation and control solutions that fit well with existing facilities, create efficiencies in operations and maintenance as well as ease resource requirements…

Brand Research

Synopsis: Our first step is to conduct “market or environmental intelligence,” which will develop knowledge of the marketplace and the competitive landscape, composed of the following factors:

• Overview of market structure [global, regional, local markets]…

Casual Dining Industry; Market Entry and Opportunity, Consumer Behavior, Consumer AAU

Excerpt: SIS recommended conducting a quantitative survey in order to assess the market opportunity of Casual Dining Restaurants in South East Asia by quantifying the Attitudes, Awareness and Usage of consumers towards CDR, XYZ and their Competitors…

Casual Dining Industry: Market Entry and Opportunity

Synopsis: South Korea Market Entry and Opportunity Casual Dining Industry Prepared for: Client Prepared by SIS International Research…

Channel Intelligence: Food Packaging/Paper

Synopsis: This research focused on marketing, operations/quality, packaging development and procurement decision factors in seven folding carton end-use product segments….

Competitive Intelligence and Analysis

Synopsis: This report is based on a total of 59 interviews throughout North America in March and April 2007:

•Distributors
•Wholesalers
•Manufacturers Reps
•Contractor/Installers
•OEMs
•Private Labels
•Manufacturers…

Competitive Pricing Structure: Competitive Intelligence

Synopsis: The project involves a comprehensive analysis of the competitive pricing structure for credit rating products and services for the United States structured finance market and relevant sub-segments. In addition to the pricing structure, the project will include the market structure, market direction and trends that impact this market, and the competitive landscape…

Construction Study Mexico: Market Intelligence, Entry and Opportunity, Channel Intelligence

Excerpt: Mexico, along with the US, is an active player in creating steel trade laws that benefit all of North America…

Customer Satisfaction Study

Synopsis: ABC’s overall performance appears to be comparable to competition in all attribute areas other then competitive price and perceived value. In fact, when competitive price is removed from the calculation, the overall net average is 0.01, statistically equal with competition…

Dredging: Market Assessment

Synopsis: Dredging > World Market > Outlook per Market Segment > Long Term…

Education: Site Feasibility Study; Mexico

Excerpt: Project Objectives: The following presentation provides information on the potential to establish a Client XYZ Premium school in the Mexico City Metropolitan area, which consists of Mexico City “Federal District” (D.F.) and neighboring municipalities in the “State of Mexico” and “Hidalgo.”…

Education: Site Feasibility Study; USA

Excerpt: Top line findings and strategic implications for Client XYZ for the 111 East 59th Street location and the 323 East 61st street location:

According to our desk research in-depth interviews and focus groups, there is a significant opportunity for investment in the 111 East 59th Street property for the following reasons…

Fast Food: Consumer Behavior, AAU, Preferences

Synopsis: Entrepreneur ABC is in the pre-launch stages of a new fast food restaurant called XYZ that is based on the concept of offering consumers healthy, convenient, and enjoyable food at affordable prices. ABC teamed up with SIS International Research to better understand consumer reactions to…

Food & Drink: Consumer Behavior and Preferences

Synopsis: XXX, a specialized consultancy to the global food and beverage industry, sought to uncover the key drivers of soft drink purchasing and consumption behavior among American consumers as a means of complimenting data on large-scale market trends with qualitative insights. The consultancy was primarily interested in identifying the attitudes and perceptions that are behind the trends in soft drink consumption in the United States, and understanding the drivers behind purchasing and utilizing soda makers in the home…

Freight and Logistics: Market Share and Competitor Profiles

Excerpt: NOTE: The Logistics Performance Index is based on a survey of operators on the ground worldwide (global freight forwarders and express carriers), providing feedback on the logistics “friendliness” of the countries in which they operate and those with which they trade…

Global Reach and Capabilities: Generic

Synopsis: SIS International Research is a leading global Market Research & Market Intelligence firm providing comprehensive research services and strategic analysis of information. We have served many of the world’s largest and most influential companies, serving over 70% of the Fortune 500…

Health Insurance: Brand Health, Brand Positioning and Brand Strategy

Synopsis:

• Confirm which logo consumers, agents and company partners prefer, based on  quantitative and qualitative research and analysis.
• Determine preference drivers, attributes, issues and implementation “gaps;” segment, where possible, based on respondent demographics…
• 

Healthcare: Market Assessment, Market Sizing and Market Opportunity

Synopsis: The overall objective of this project was to develop a clear assessment of the family physician CME market. The assessment was to be structured in three sections: market overview, competitive overview and competitive profiles. Specific deliverables within each section included…

Healthcare: Market Entry and Opportunity; Brazil

Synopsis: Brazil is a large healthcare market in absolute terms: 7K Hospitals, 494K Hospital Beds, 388K Physicians, 12K medical laboratories, and 45K collection site laboratories with estimated USD 1.1 B spent for all consumable medical devices including gloves…

HVACR: Competitor Profiling, Competitive Intelligence and Channel Intelligence

Synopsis: This report is based on a total of 59 interviews throughout North America in March and April 2007; Distributors, Wholesalers, Manufacturers, Reps, Contractor/Installers, OEMs, Private Labels, Manufacturers…

IT Solutions: Channel Intelligence

Synopsis: Channel organization can be a competitive advantage or liability

• Today’s business climate increasingly requires efficient or flexible channel arrangements across several countries.
• Coordinating unified operations and strategy can be extraordinarily challenging amid varying capabilities, infrastructure, and cultures…
• 

Motor Oil Industry: Online Price Study

Synopsis: Product 1: Client XYZProduct ABC ECT C2/C3 0W-30

• The Client XYZProduct ABC is available on the following websites: Amazon.de, Reifendirekt, Giga Reifen, Oil Center, Mein Reifen Guru and ATU.
• It is typically offered in 1, 5 and 20 Liter packages. However, on Amazon it is available in 1, 4, 5, 6, 7, 8, 9, 10 and 12 Liter packages (all individually packaged in 1 liter containers)…
• 

Multi Country Research

Excerpt: How SIS is Different from Competitors:

Hybrid Services combining Market Research & Competitive (Market) Intelligence:
• A unique combination of global Competitive Intelligence & Market Research employed throughout all phases of the project
Consumer and Business-to-Business research…

National Housing Survey: Quantitative Report

Excerpt: Housing needs in this community depend on numerous factors that differ on a case-by-case basis. This national online survey, which collected data from nearly 9,000 people with…

Nutrition and Skincare: Consumer Behavior and Preferences

Synopsis: Conducted an online quantitative survey in order to assess Country 1ese consumer behavior towards expiration dates posted on nutritional products…

Packaging Machinery Industry: Market Intelligence; Europe

Excerpt: SIS International Research (“SIS”) sought to understand the factors that influence packaging/paperboard material decisions for big FMCG food brands. SIS conducted in-depth interviews with companies operating throughout the pipeline of converters and distributors of this material, including major players such as…

Security Surveillance Industry: Competitive Intelligence

Synopsis: Competitive Intelligence in the Security Surveillance Industry…

Sports Technologies: Price Elasticity

Excerpt: Project Background > Objectives:

• To design and execute a survey regarding a technically advanced basketball that is not yet on the market.
• To understand price elasticity for this new product…

Transportation: Brand Equity Study; Aircraft Engines

Synopsis: The Client XYZ brand, and particularly Client XYZ’s series of advertisements, has generally been highly successful and well received. The company commissioned SIS International Research to determine:

1. Do Client XYZ customers and the aviation industry have Client XYZ as top-of-mind…
2. 

Travel: Behavior, Usage and Preferences

Synopsis: Client commissioned SIS International Research to conduct a customer analysis focusing on the behaviors and activities demonstrated by those agents with strong attachment rates (“Overperformers”), specifically, when booking hotels. The objective was to learn and transfer these behaviors to those agents with low attachment rates…

Travel: Consumer Behavior

Synopsis: The essential goal of this qualitative research project was to uncover the motivations, needs, and triggers that drive American international passengers to make purchases during business and leisure trips. In particular, the research focused on purchases that travelers make in airports, including food, cultural items, and duty free products…

Utility Industry: Competitor Profiling

Synopsis: In the last decade, Client ABC made key acquisitions of innovative companies to increase its competitive edge. Recent acquisitions have new aim – increase manufacturing and distribution to those countries they see as target markets…