作者：研究主管 Michael Stanat
SIS 團隊前往羅馬，與行業領導者分享我們的觀點和研究，並獲得行業狀況的晴雨表。 2010年3月5日，我和SIS全球研究總監Neal Sandin代表SIS國際研究部參加了在羅馬舉行的2010年AIMRI線上市場研究和小組會議。
在那裡，我發表了題為「利用社群媒體」的演講，主題是新興領域——社群媒體市場研究。演講的重點是研究人員如何利用社群媒體使傳統方法更加穩健，說服客戶進行這項研究的必要性，並為研究人員提供可行的方法來提高其現有運作的效率。為了傳播我們的思想領導力，該簡報可供下載（此處）。
在會議期間，我們觀察到市場研究產業出現以下趨勢和討論：
市場研究有哪些關鍵分析工具？以下是一些常見的分析： 顧客滿意度/未滿足的需求一些範例：矩陣分析、顧客忠誠度驅動因素或階段圖競爭分析競賽問題定位圖、忠誠度象限、維恩圖贏/輸研究贏/輸因素顯示品牌知名度和資產品牌資產驅動程式圖、結構方程式建模… 閱讀更多
許多全球研究公司在設計全球研究計畫的日本部分時陷入了陷阱。 「內容一致、方式不同」是在多國實地研究的全球研究計畫中應始終遵守的準則。通常，我們需要調整全球層面規定的具體細節“什麼”，以便從日本的研究工作中獲得最佳結果。在這一系列文章中，我將闡明我們應該如何處理規範中的「如何」部分，以使日本腿最有效，同時保持「什麼」完整。 具體來說，本文是關於焦點小組研究的。
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全球市場研究預算已被削減。 其中大部分內容是我過去三週在亞洲、北美和歐洲與當地同事和客戶進行的初步研究。 在美國，管理階層經常將預算削減至零。或者美國行銷人員沒有釋放資金，即使他們已經分配了預算。 在歐洲，預算已大幅減少，但並未像美國一樣被取消。 亞洲和中東也減少了市場研究預算。 顯然，企業管理層的重點是在這場可怕的全球衰退中生存。 但研究表明，管理層應該密切關注何時恢復目前削減和燒毀的預算。
In a new survey by Experience, Generation Y is unclear about the necessary skills for success in their careers. The survey explored the ideas of both employers and Generation Y. Experience found that 54% of Gen Y respondents were unclear about exactly the skills considered desirable by employers. But a large number of Gen Y respondents felt that they were not lacking necessary skills desired by employers. This optimism contrasted with the reality of employers believing Generation Y was deficient in important skills. Employers can take confidence in the study’s findining that 97% of Gen Y respondents would take action to rectify their skill deficit.
The contraceptive market consists of all products used for birth control or as prophylaxis in sexual relationships and includes the following forms: oral, chemical, barrier and hormonal.[1]
毫無疑問，全球金融危機正在影響原本高成長的能源產業。 風能產業在過去十年中取得了巨大的成長。 我們的研究人員探討了風電產業受到金融危機影響的一些方式。
Packaging is often the most important and most overlooked aspect of marketing.
Amidst the growing food prices, many American consumers are still leaning towards natural and organic foods that are pesticide-free, hormone-free and non-GMO. The cost-conscious American consumer is putting a premium on practicing healthier eating habits, as certified organic growers begin to develop specialized niches and loyal customer base in the market.
The natural and organic food and beverage market is reshaping the US consumer lifestyle, with a wide range of products available in every retail outlet in the country. US consumers are also increasingly becoming health savvy consumers with preference on purchasing natural alternatives to processed foods and other mainstream offerings.
The growing financial crisis in the US is taking its toll on consumer confidence in the economy with real consumer spending falling at an annual rate of 3.1% in the third quarter of 2008 and real spending on durable goods falling at an annual rate of 14%. American consumers have long been living beyond their means; however, this lifestyle is expected to end as consumers began to focus on saving their money. In the mid-1980s Americans saved about 10% of their income. Lately, however, the savings rate has generally been below two percent, sometimes registering negative percentages; and consumer debt rose to 98 percent of G.D.P., twice its level a quarter-century ago.
The current financial crisis has influenced the changes in American consumer behavior. The “new” American consumer can be characterized as:
Discover new insights from Emissions Trading Market Research.
These days, developers and commercial real estate brokers have a tough time filling office space in Manhattan in New York City. Following a building boom in which developers flooded the market with office space in newly constructed towers, tenants are hard to come by. According to the NY Times, many tenants who signed deals in 2007 are seeking to abandon their prime office space. Part of the problem is that the hedge funds have become defunct, leaving the prime real estate locations in the city. While only 20 Million square feet have been built in this decade according to CB Richard Ellis, supply is finally catching up with demand.
SIS International Market Research. US Real Estate Market Research
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