Discounting at Luxury Retailers

Understand the pros and cons of discounting at super luxury retailers.

Election Follow up: Analysis of Marketing Strategy on Election

The 2008 US Presidential Election was fascinating for a multitude of reasons, but in particular because of the use of new marketing.

Large-scale Research for Small Companies

By Dmitry Shimanov, General Director of MAR Consult Research Agency
Also accessible on SIS Worldwide Intelligence Library. One of the common mistakes existing in business circles is that marketing research is necessary only for large companies. As a matter of fact, small businesses require it as much as transnational corporations.
Why? Here are four reasons.

First, in order to expand market share, small companies need to find a suitable niche. This is why market analysis and SWOT analysis of competitors will be required. Second, small companies deal with extreme pressure of competition. They have to keep hold of every client, and to do so, complete information on consumers is necessary (from social and demographic features to psychographic portrait).

Harnessing Virtual Worlds for Marketing

New Internet Worlds are emerging online where users make a replica of themselves to live out life-like situations.

China, the next wave in Competitive Intelligence?

The China Institute of Competitive Intelligence (CICI) is promoting its 4th Annual Competitive Intelligence International Annual Conference from November 13-15 in Shanghai. Last year, nearly 150 people attended. The China Institute of Competitive Intelligence claims that CI in China is on the rise.

NYU’s Aggressive Globalization Plan

Last year, New York University (NYU) announced an agreement with the Emirate of Abu Dhabi to build NYU Abu Dhabi. The research university, with a complete integration of a liberal arts and science college, will be the “first world-class, liberal arts university in the Middle East”.

紐約大學阿布達比分校仍在建設中，第一個正式學年計劃於2010 年秋季開始。本科生。招收的學生來自世界各地，特別是廣大的中東和南亞地區。

紐約大學進軍中東的全球化計劃

去年，紐約大學（NYU）宣布與阿布達比酋長國達成協議，建造紐約大學阿布達比分校。這所研究型大學完全整合了文理學院，將成為「中東第一所世界一流的文理大學」。

紐約大學阿布達比分校仍在建設中，第一個正式學年計劃於2010 年秋季開始。本科生。招收的學生來自世界各地，特別是廣大的中東和南亞地區。

校園將位於距離阿布達比海岸 500 公尺的薩迪亞特島。該島尚未開發，但正在規劃容納 15 萬人口。

紐約大學與阿布達比酋長國和阿拉伯聯合大公國的首都阿布達比的交匯，凸顯了每所大學都在全球化中佔據領先地位。越來越多的美國研究型大學一直在國際上擴張，其中許多在中東設立了計畫。

全球競爭情報公司

發現可以改變您的業務的新見解。

紐約和佛羅裡達州房地產競爭對手

概述

美國市場的主要競爭對手集中在三個地區：東海岸、中西部和西海岸。特別集中的地區包括加州、密蘇裡州、內布拉斯加州和賓州。

來自佛羅裡達州和紐約州的該行業的一些主要參與者如下：

在美國經濟衰退期間保持領先地位

儘管許多經濟學家和經濟指標都宣稱美國經濟已經或即將陷入衰退，但來自歐洲、亞洲和中東的眾多公司同時投資美國經濟。

Intelligence Gathering: The Importance of Relationships

To many in the business world, the Market Research or Business / Competitive Intelligence process is just a bunch of numbers, analysis and reports. An executive will send a brief to the research firm and after commissioning will expect a report according to their specifications.

What is missing from this perspective is the impact of relationships, specifically that between the client and the research provider.

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