SIS International Research는 글로벌 시장 조사, 고객 통찰력, 데이터 수집 및 전략 연구 분야의 선두 주자입니다.

베이비붐 세대는 인구의 큰 부분을 차지하며 미용 및 웰니스 기업의 주요 시장을 대표합니다.

LGBT 시장은 전 세계 여러 국가에서 성장하고 있는 수십억 달러 규모의 시장입니다. 시장은 일반적으로 높은 가처분 소득과 주요 부문의 성장이 특징입니다.

The Advantage of Retail Product Testing in NYC over LA What makes NYC a better choice than LA for retail product testing? With a dense and diverse population, New York City offers unparalleled opportunities to gain consumer insights quickly and effectively. That’s why retail product testing is crucial for understanding local preferences and fine-tuning products … 더 읽어보세요

Why New York City is an Excellent Test City for Food Taste Testing New York City is an ideal choice for food taste testing. With its cultural diversity, ever-evolving culinary landscape, and engaged consumers, NYC provides unparalleled opportunities for companies to gather insights that can make or break their culinary products. This article explains why … 더 읽어보세요

The Strategic Advantage of Testing Fragrances and Personal Care Products in New York The city’s global influence and high-profile retail environment make it a powerful launchpad for refining products and strategies before a nationwide rollout.  In the competitive world of fragrances and personal care products, entering the U.S. market requires a strategic approach to ensure … 더 읽어보세요

Focus Groups on Alcohol: Alcoholic and Non-Alcoholic Beverages  As preferences and trends shift, brands need to stay attuned to what their customers want – and focus groups on alcohol provide a powerful tool to gain in-depth insights into consumer preferences, motivations, and perceptions. Through these discussions, alcohol brands can better understand their target audience, explore … 더 읽어보세요

Common Mistakes to Avoid in Quantitative Market Research Incorporating best practices into your approach to quantitative market research will help you avoid the common pitfalls – and maximize the value of your research efforts. Accurate data is the backbone of successful business strategies – and quantitative market research is a particularly critical method for obtaining … 더 읽어보세요

NORDIC MARKET RESEARCH Nordic market research is essential for businesses looking to navigate the unique economic landscapes of Scandinavia, including Sweden, Norway, Denmark, Finland, and Iceland. These countries are known for their strong economies, high standards of living, and commitment to sustainability, making them attractive markets for global businesses.  What Is Nordic Market Research? Why … 더 읽어보세요

Effective Quantitative Market Research The foundation of effective quantitative market research starts with clearly defined research objectives. Objectives guide the entire research process, ensuring that the study remains focused, relevant, and aligned with your business goals. Research efforts can become scattered without well-defined objectives, leading to inconclusive or irrelevant results. Importance of Clear, Measurable Objectives … 더 읽어보세요

Quantitative Market Research Methods Quantitative market research is a cornerstone of modern business strategy – and it provides valuable data that helps organizations understand their markets, customers, and competitors. By using structured methods and statistical techniques, businesses can gather and analyze large volumes of data, enabling them to make informed decisions that drive growth and … 더 읽어보세요

중국 레스토랑 시장 조사에서는 고객의 선호도와 기대치, 시장 역학, 요리 트렌드, 문화 및 전략을 탐구합니다.